Green gamification workshop - encourage behaviour change
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Green gamification workshop held by Pete Jenkins for Green Growth platform members at the University of Brighton on 13th July 2017. Examples of green gamification, understanding how they work and designing effective gamification.
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Green gamification workshop - encourage behaviour change
- 1. GREEN GAMES GGP Business Workshop Pete Jenkins – July 2017
- 2. HOURS OF FUN The theory behind gamification What is gamification and why is it important Neuroscience and motivational psychology Game components Gamification: examples Motivate staff Engage customers Encourage behaviour change Gamification design framework Objectives and target behaviours Using player types Choosing game mechanics
- 3. © GAMIFICATION+ LTD 2015 3 Founder – GAMIFICATION+ LTD Entrepreneur in Residence at University of Brighton Chair – International Gamification Confederation (GamFed) Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment) Ambassador - Brighton & Hove Chamber of Commerce
- 6. Activision spent 6 years and how much money developing and launching the game Destiny? A. £31,000,000 B. £105,000,000 C. £310,000,000
- 7. How much did Destiny make in sales on the first day? A. £50,000,000 B. £500,000,000 C. £900,000,000
- 8. Activision Blizzard’s players racked up how many hours of play time in 3rd Quarter 2016? A. 100 million B. 1 billion C. 10 billion
- 9. In 2014 what percentage of video game players in the UK were female? A. 27% B. 41% C. 52%
- 10. Gamification refers to the use of game mechanics in non-gaming contexts
- 12. “Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015) Marigo Raftopoulos http://www.researchgate.net/publ ication/274963363_How_enterpris es_play_Towards_a_taxonomy_fo r_enterprise_gamification
- 13. “a free activity standing quite consciously outside “ordinary” life as being “not serious” but at the same time absorbing the player intensely and utterly. " Huizinga (1949, p13) PLAY
- 14. “A game has some rules, and some objectives, and some obstacles to overcome in order to achieve those objectives; but the crucial element is the players’ willingness to accept all those things and conform to them” Werbach and Hunter (2012, p39) GAME
- 15. “Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits
- 16. “Simulation is a realistic, controlled-risk environment where learners can practice behaviours and experience the impacts of decisions.” Kapp, Blair and Mesch (2014, p58) SIMULATION
- 17. “UX design is about removing problems from the user. Game design is about giving problems to the user” Raph Koster
- 21. Three key drivers Mastery Purpose Autonomy Daniel Pink - Drive
- 24. Csikszentmihalyi (1997) Image from https://en.wikipedia.org/wiki/Flow_(psychology) Csikszentimihalyi Flow model
- 31. Cost €130
- 32. 54% increase in trial usage 15% increase in buy clicks
- 36. Guides Feedback Highlighting Limited Options Limited Monsters Almost impossible to fail ONBOARDING TIPS
- 37. Points Resources Boss fights Game components Content unlocking Badges Progression Collections Achievements Social graph Leaderboards Combat Virtual goods Quests Virtual currency Avatars GiftingLevels Teams
- 43. Image credits: Charlie Elliott
- 47. Attract • Employer branding • Recruitment Induction • Onboarding • Culture L&D • Job Mastery • Future Leaders Retaining • Well being • Engagement
- 48. Attract • Employer branding • Recruitment
- 52. How are you attracting millennials to your organisations?
- 57. How engaging are your induction and onboarding processes?
- 58. L&D • Job Mastery • Future Leaders
- 60. Compettia - Atrivity Average knowledge increase in players over a 5 day period is 30% 80% of players end up playing it outside of work hours Most questions answered by a player in 5 days is 10,521 questions Average player will answer 800 questions during a 5 day period Most commonly play between 11pm and 1am
- 61. In 2015, how many viewers tuned in to watch the League of Legends World Championship finals? A. 36,000 B. 360,000 C. 36,000,000
- 62. The prize for the winning team at the 2016 League of LegendsWorld Championships? A. $500k B. $2m C. $5m
- 63. TheDiamondMinecart (DanTDM)’sYouTube gaming channel had how many views just in June 2016? A. 13.1m B. 180.2m C. 370.3m
- 65. Could you broadcast your staff doing their jobs, live?
- 66. Retaining • Well being • Engagement
- 67. http://keas.com/
- 81. HEXAD PlayerType Results 2,172 responses 27 24 18 14 14 3 Free Spirit Philanthropist Achiever Socialiser Player Disruptor 0 5 10 15 20 25 30 % Source: gamified.uk 01/02/2017
- 83. Co-Operative Play - Gender Source: http://quanticfoundry.com/2016/07/21/social-gaming/
- 90. Gamification Strategy Deliberately take aspects of games and use them as lenses to identify gaps in people processes and explore new strategies for engagement Play with others and share your thinking. Ideas will evolve faster and teams will adopt and take ownership of shared new strategies. Notice, value and reward game thinking in others. Game players are already found throughout our businesses. Use their creative and strategic thinking and embed games into the culture.
- 93. https://www.superbetter.com Please attempt: • Bad Guys – • The Sticky Chair • Power Ups - • HugYourself • HumanTag
- 94. Thank you for playing.Questions? pete.jenkins@gamificationplus.uk https://gamificationplus.uk @gamifiplus @petejenkins