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What Type ofBlueAre You?    Ray Linder
“Isn’t it just the   MBTI®”?
What is the MBTI®?• Most used personality inventory:  4M people per year, 30+ languages• A tool designed by Katherine Brig...
“Much seemingly chance variation in    human behavior is not due to    chance; it is in fact the logical  result of a few ...
ENERGY FLOW                        E           ATTITUDE           I                                   P                   ...
Extravert             IntrovertOutwardly directed   Inwardly directedExpressive           ReflectiveExterior world of    I...
Sensing         IntuitionPresent focus   Future focusFacts           PossibilitiesAccuracy        InsightsDetail          ...
Thinking           FeelingEvidence-based   Pleasant/UnpleasantObjective        SubjectiveLogic            EmpathyAnalyze  ...
Judging          PerceivingStructure        Open-endedClosure          OptionsControl events   Adapt to eventsSystematic  ...
So . . .     . . . what’s the           SDI®?
Three Components of MindCognition: encoding, storing, processing, and retrieving information – “knowing”   “What?” [is th...
Conation              Personal              Intentional              PlanfulMOTIVATION    Deliberate              Striving...
So . . .           . . . which is               better?
So which is better?              MBTI                             SDIMore theory                     Instant “a-ha” impact...
So . . .           . . . which is               better?      (it depends)
What is the issue?      How?                   Why?Communication         ConflictWork-related          Relationship-orient...
How do you sell SDI®      to an MBTI® culture?Common MBTI objectionsType is a “box”Forced choice questionsToo complexNot s...
Why not use MBTI® + SDI®?What I want (SDI) and how I go about getting it  (MBTI)What is emotionally satisfying and what I ...
Why not use MBTI® + SDI®?• Richer discussions about what it means to  be “us”• See more of a person through multiple  lens...
What Type ofBlueAre You?    Ray Linder
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What type of blue are you

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What type of blue are you

  1. 1. What Type ofBlueAre You? Ray Linder
  2. 2. “Isn’t it just the MBTI®”?
  3. 3. What is the MBTI®?• Most used personality inventory: 4M people per year, 30+ languages• A tool designed by Katherine Briggs and Isabel Briggs Myers• Goal: to make C.G. Jung’s theory of personality types practical and useful in people’s lives.
  4. 4. “Much seemingly chance variation in human behavior is not due to chance; it is in fact the logical result of a few basic, observable preferences.” Carl G. Jung
  5. 5. ENERGY FLOW E ATTITUDE I P DATA GATHERING THE FOUR FUNCTIONS PERCEIVING FUNCTION S N THE FOUR FUNCTIONS J DECISION MAKING JUDGING FUNCTION T F ORIENTATION TO THE OUTER WORLD J ATTITUDE P© Otto Kroeger Associates 1999
  6. 6. Extravert IntrovertOutwardly directed Inwardly directedExpressive ReflectiveExterior world of Interior world ofaction ideasSpeak to think Think to speakGregarious Reserved
  7. 7. Sensing IntuitionPresent focus Future focusFacts PossibilitiesAccuracy InsightsDetail PatternsSequential Random
  8. 8. Thinking FeelingEvidence-based Pleasant/UnpleasantObjective SubjectiveLogic EmpathyAnalyze PersonalizeClarity Harmony
  9. 9. Judging PerceivingStructure Open-endedClosure OptionsControl events Adapt to eventsSystematic CasualPlanned Spontaneous
  10. 10. So . . . . . . what’s the SDI®?
  11. 11. Three Components of MindCognition: encoding, storing, processing, and retrieving information – “knowing”  “What?” [is this/just happened/does this mean?]  MBTIAffect: emotional interpretation  “How do I feel about this [person/knowledge/idea?]”Conation– connects cognition and affect to behavior  “Why?”
  12. 12. Conation Personal Intentional PlanfulMOTIVATION Deliberate Striving Proactive Freedom to make choices
  13. 13. So . . . . . . which is better?
  14. 14. So which is better? MBTI SDIMore theory Instant “a-ha” impactMore research Self-evidentMore trainer Easier to identify others “colors”tools/resources/approaches Easier to rememberMore applications = breadth System vs. boxUnderlying psychology - depth Easier to get certifiedLong “half-life” Easier to have effective, appliedUser groups, social networks trainings
  15. 15. So . . . . . . which is better? (it depends)
  16. 16. What is the issue? How? Why?Communication ConflictWork-related Relationship-orientedstress stressProblem-solving and Emotion andDecision-making EngagementIntra-Personal Inter-personal comfortcomfort zones zonesTeam style Team culture
  17. 17. How do you sell SDI® to an MBTI® culture?Common MBTI objectionsType is a “box”Forced choice questionsToo complexNot self-evidentNot easily remembered
  18. 18. Why not use MBTI® + SDI®?What I want (SDI) and how I go about getting it (MBTI)What is emotionally satisfying and what I have mental energy forRetention – what I do vs. why I want to do itConnect purpose (SDI) and work style (MBTI)
  19. 19. Why not use MBTI® + SDI®?• Richer discussions about what it means to be “us”• See more of a person through multiple lenses• Be more effective at explaining SDI  Blue Thinker  Extravert/Introvert Hubs
  20. 20. What Type ofBlueAre You? Ray Linder

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