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Perry Goldstein Portfolio Retail Co-marketing
Perry Goldstein Personal Profile
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resume… At A Glance
“ I’ve worked with Perry on many projects over the last 10 years at Panasonic.  He is a passionate, creative, and talented professional who understands the Consumer Electronics channel and who knows how to create winning and successful local channel partner programs.  He has developed many local marketing programs that are considered benchmarks for future promotions.” Carol DiStaulo, Media Director Panasonic Corp. of North America Perry and I worked together on corporate citizenship activities for Panasonic Corporation of North America.  His work developing relationships with community leaders and local government was an important part of Panasonic’s overall government and public affairs outreach efforts.  His many connections to the community, his keen interest in local issues, and his willingness to be a strong advocate enabled him to work successfully with local politicians and ably represent Panasonic in the public arena. Mary Alexander, former Director of Government Relations, Panasonic Corp. of. North America Recommendations
New Product Introduction Lumix Digital Camera Introduction   Bruce Dale on “Good Things Utah” ABC TV Salt Lake City Seminar at Abt Electronics, Chicago
Messaging   ,[object Object],[object Object],[object Object]
Brand Integration at Retail Retail ads using corporate theme Panasonic corporate ad Creating synergy at retail Retail print ad Abt Electronics  Chicago, IL amazon.com On line ad
Web Marketing National print ad Front page on Panasonic web site Special landing page for retailer hot links Retailer landing page  ESPN Radio web site promotion
Web Marketing Asset Syndication Active Product Tours Retail web site brand showcase management Site activity reports
Print Ads
Floor Displays Network solutions display Shaver display Digital camera display
Radio
Television
Indoor/Outdoor Signage
Direct Mail
Experiential Marketing ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Mobile Marketing 2008 Event Marketing Magazine “Best Mobile Tour Of The Year”
Sponsorships Executed
Corporate Sponsorship Execution San Francisco Giants Father’s Day Shaver Promotion at Fry’s Electronics “ Shave your head with Jerome Williams, S.F. Giants pitcher”
Corporate Sponsorship Execution Olympics ,[object Object],[object Object],[object Object]
Corporate Sponsorship Execution  Major League Soccer MLS player appearance Soccer movies on plasma TV Camera demo and photo op Soccer video game contest on plasma TV
[object Object],[object Object],[object Object],Feature Film Marketing  Retail Execution
Feature Film Marketing  Integration of product placement and retail execution ,[object Object],[object Object],Private showing of film as Gift-With-Purchase
Kick The Ball In The Penguin’s Legs Win A Prize Soccer obstacle course Photo Op On-Site Event Activities  Guaranteed To Draw A Crowd Radio Remote Celebrity Autograph appearance
Trade Shows   ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Ethnic/Foreign Language Specialty Marketing   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Spanish Language Market
Spanish Language Market
Iron Chef– Chief Morimoto endorsing Panasonic appliances Japanese Language Market
Chinese Language Market
Community Grassroots Activities ,[object Object],[object Object]
The Special Olympics Summer Games   City Of Hope donation March of Dimes Walk America team leader Magic Johnson Kids day
Feature Film Product Placement
 
 

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Perry Goldstein Portfolio

  • 1. Perry Goldstein Portfolio Retail Co-marketing
  • 3.
  • 4. “ I’ve worked with Perry on many projects over the last 10 years at Panasonic. He is a passionate, creative, and talented professional who understands the Consumer Electronics channel and who knows how to create winning and successful local channel partner programs. He has developed many local marketing programs that are considered benchmarks for future promotions.” Carol DiStaulo, Media Director Panasonic Corp. of North America Perry and I worked together on corporate citizenship activities for Panasonic Corporation of North America. His work developing relationships with community leaders and local government was an important part of Panasonic’s overall government and public affairs outreach efforts. His many connections to the community, his keen interest in local issues, and his willingness to be a strong advocate enabled him to work successfully with local politicians and ably represent Panasonic in the public arena. Mary Alexander, former Director of Government Relations, Panasonic Corp. of. North America Recommendations
  • 5. New Product Introduction Lumix Digital Camera Introduction Bruce Dale on “Good Things Utah” ABC TV Salt Lake City Seminar at Abt Electronics, Chicago
  • 6.
  • 7. Brand Integration at Retail Retail ads using corporate theme Panasonic corporate ad Creating synergy at retail Retail print ad Abt Electronics Chicago, IL amazon.com On line ad
  • 8. Web Marketing National print ad Front page on Panasonic web site Special landing page for retailer hot links Retailer landing page ESPN Radio web site promotion
  • 9. Web Marketing Asset Syndication Active Product Tours Retail web site brand showcase management Site activity reports
  • 11. Floor Displays Network solutions display Shaver display Digital camera display
  • 12. Radio
  • 16.
  • 17.
  • 19. Corporate Sponsorship Execution San Francisco Giants Father’s Day Shaver Promotion at Fry’s Electronics “ Shave your head with Jerome Williams, S.F. Giants pitcher”
  • 20.
  • 21. Corporate Sponsorship Execution Major League Soccer MLS player appearance Soccer movies on plasma TV Camera demo and photo op Soccer video game contest on plasma TV
  • 22.
  • 23.
  • 24. Kick The Ball In The Penguin’s Legs Win A Prize Soccer obstacle course Photo Op On-Site Event Activities Guaranteed To Draw A Crowd Radio Remote Celebrity Autograph appearance
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 31. Iron Chef– Chief Morimoto endorsing Panasonic appliances Japanese Language Market
  • 33.
  • 34. The Special Olympics Summer Games City Of Hope donation March of Dimes Walk America team leader Magic Johnson Kids day
  • 35. Feature Film Product Placement
  • 36.  
  • 37.  

Editor's Notes

  1. 07/30/09 Tentoe Confidential 2006 07/30/09 Tentoe Confidential 2006
  2. 07/30/09 Tentoe Confidential 2006 07/30/09 Tentoe Confidential 2006