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America Reacts to Ebola Using Search and Social

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America Reacts to Ebola Using Search and Social

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With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.

With the recent Ebola outbreak, America turns to search and social for more information surrounding the virus. Check out our infographic highlighting search trends, social insights and consumer purchasing patterns in response to recent news releases.

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America Reacts to Ebola Using Search and Social

  1. 1. america reacts to USING SEARCH & SOCIAL PRESENTED BY PERFORMICS The recent Ebola outbreak has been declared a Public Health Emergency of International Concern. This outbreak is the largest since discovered in 1976. With 84% of searchers looking for healthcare related topics online, it is no wonder 40% of consumers claim information found on social media impacts health-related decisions. Find out how consumers are using search and social to better understand the Ebola outbreak and make purchasing decisions. EBOLA RELATED TERMS ARE NOW SEARCHED OVER 8 MILLION TIMES per MONTH a 700% increase since august 2014 9% trending ebola-related keywords EBOLA EBOLA VIRUS EBOLA SYMPTOMS ebola outbreak what is ebola ebola news ebola dallas ebola in the us ebola in ohio ebola in boston 17.74% 7.03% 2.66% 1.94% 1.44% 0.99% 0.53% 0.53% 0.48% 0.33% ebola is buzzing on twitter Consumers leverage both search and social to research symptoms and facts 100K 75K 50K 25K CONNECT WITH US performics.com facebook.com/performics twitter.com/performics Ebola searches are centered around information seekers (i.e. symptoms) and specic locations (i.e. Dallas) blog NEWS FORUM GENERAL TWITTER FACEBOOK 0 Over 207,000 conversations mentioning Ebola symptoms in one week ebola ebola virus ebola symptoms what is ebola August 2014 September 2014 October 2014 WHO declares Ebola epidemic an international health emergency Namibia deploys infrared scanners to airports to detect Ebola symptoms News releases on “How to stop Ebola” Man with Ebola virus ew roundabout trip to US ebola virus Sources: AdAge, Brandwatch, Chicago Tribune, Experian Hitwise, Google Survey, Google Trends, Mediabistro, Times EBOLA SEARCHES ARE SKYROCKETING TURNING TO SOCIAL SEARCH Wikipedia WHO CNN NY Times USA TODAY 42% 23% 18% 8% While Twitter drives the conversations, many users link back to media sources like news, blogs and forums 100K 50K 0 August 2014 September 2014 October 2014 40% lift in face mask sales 25% lift in fluid-resistant gowns 13% lift in DISINFECTANT sales 8% lift in hand sanitizer sales TRENDING Washington hospital admits patient with possible Ebola symptoms US Ebola patient admitted to Texas hospital EBOLA CHATTER

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