Extreme volumes of consumer data such as interests, behavioral patterns, and purchases are created each day across a variety of applications and devices. Companies must analyze these patterns and interactions to create a total view of their customer that incorporates more than simple demographics. This complete picture of the customer enables companies to provide personalized consumer experiences, meet the increasing demands of the marketplace, and ultimately prevent customer attrition.
Creating a personalized customer experience involves intuitive integration of all available data sources, prescribing the proper action through analytics and automatically tailoring the action through high-speed complex event processing. Many refer to this process as creating a 360-degree view of the customer, and achieving it requires a unified and comprehensive information governance strategy. Architecture, process, and skill sets must be aligned to achieve the responsiveness and accuracy that is required to meet customer expectations.
Our webinar covered:
-How to address the demands of the “Me” generation
-Pragmatic solutions and architecture approaches to the challenges of Big Data in motion and at rest
-The role of Big Data, analytics, events processing, and information management in personalized consumer interactions
-When, where, and how to process Big Data, and the issues surrounding the nebulous digital space