These charts hold insights on mobile marketing, advertising, social media, and the Internet of Things. A must-have for every senior marketer this year. These charts are just the beginning — there is a wealth of predictions for marketing executives to keep top of mind when outlining a multi-channel strategy. To see all 50 charts, download the full report.

1. 11ChartsthatPredictthe
FutureofMarketing
Mihika Barua

2. Marketerswillbechallengedto
pushtheenvelopein2015.

3. CMOswillrethinktheir
marketingbudgets.

4. 0
1
2
3
4
5+
0
1
2
3
4
5+
2014 2015
Number of agencies that touch digital efforts at their company, according to client side marketers worldwide
MarketersAreCuttingBackonDigitalAgencies
Source: eMarketer
13%12%
9%
17%
26%
23%
27%
10%
14%
15%
32%
2%

5. Brandswillmoveadvertising
dollarstoprogrammaticad
buyingandanalytics,where
ROIiseasiertotrack.

6. $0
$200,000
$400,000
$600,000
$800,000
$1,000,000
Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15
AOL Third party Platforms
Rocket Fuel
Rubicon Project
Criteo
Programmatic Advertising Revenue (Global), Selected Companies
ProgrammaticAdSpendingDoubledLastQuarter
Source: BI Intelligence

7. Nativeadvertisingonsocial
mediawillaccountforalmost
$7.5billionoftotalnativead
revenuethisyear.

8. Revenue($Billions)
0
2.5
5
7.5
10
12.5
15
2013 2014 2015 2016 2017 2018
Native Style Display Sponsorship Social
Social native ads will account for the largest share of native ad revenue
NativeAdvertisingWillExplodein2015…
Source: BI Intelligence

9. Mobileis(almost)officially
thefirstscreenforviewing.

10. HoursperDay
0
3
6
9
12
2010 2011 2012 2013 2014 2015
TV Other Connected Devices Desktop/Laptop Mobile
Time spent on screens by orientation (Hours/Day), USA, 2010-2015
VerticalViewingIsReplacingHorizontal
Source: BI Intelligence

11. Verticalviewing=anew
generationofhandheldviewers.

12. Usergeneratedcontent
performsbetterthan
brandedcontent.

13. BillionsofVideos
0
25
50
75
100
Youtube Vine Facebook
Brand Videos Media Companies Influencers (+250K followers) Amateur (user-generated)
Who uploaded the top 100 videos to content platforms in the last month?
UserGeneratedContentToppedVideoUploadsInTheLastMonth
Source: Mary Meeker’s 2015 Internet Trend Reports

14. Socialmediaisanimportant
revenuesourceforretailers.

15. PercentageofRevenueGenerated
1Q 2012 2Q 2012 3Q 2012 Q4 2012 3Q 2013 Q4 2013 Q1 2014 Q2 2014 Q4 2014
Facebook
Google+
E-mail
Pinterest
Twitter
Other
Share of Social Generated E-Commerce Revenue (Global)
FacebookIsTheLeaderinGeneratingE-CommerceRevenue
Source: BI Intelligence

16. Weshareasmanyphotos
everydayasthereare
peopleinIndia.

17. MillionsofPhotosUploadedandSharedDaily
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2008 2009 2010 2011 2012 2013 2014
Photos on WhatsApp, Snapchat, Instagram, Facebook, Flickr each day total 1.8 Billion
1.8BillionPhotosAreSharedDaily
Source: BI Intelligence

18. 0%
8%
16%
24%
32%
40%
48%
56%
64%
72%
80%
Facebook LinkedIn Pinterest Instagram Twitter
2012 2013 2014
Pinterest and Instagram gained in adoption over the last year
Image-focusedSocialNetworksHaveGrowntheFastest
Source: BI Intelligence

19. Butsocialistransforming.

20. MonthlyActiveUsers
0
250
500
750
1000
1250
1500
1750
2000
2250
2500
4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15
Big 4 Messaging Apps (WhatsApp, Facebook Messenger, WeChat, Viber) Big 4 Social Networks (Facebook, Twitter, LinkedIn, Instagram)
Monthly Active Users for Selected Top 4 Social Networks and Messaging Apps
MessagingAppsHaveCaughtUptoSocialNetworks…
Source: BI Intelligence

21. %ofRespondents
0
10
20
30
40
50
60
70
80
90
100
Geofencing Mobile Advertising Geotargeting Mobile Search Mobile barcode Mobile app Mobile optimized site
Currently Use Will use in the future
Current vs. Future Usage of Mobile Marketing Tactics According to Marketers Worldwide — Q3 2014
MoreCompaniesHaveMobileWebsitesThanApps
Source: eMarketer

22. Andasmarter,moreconnected
futureisonthehorizon,thanks
totheInternetofThings.

23. BillionsofDevices
2013 2014 2015E 2016E 2017E 2018E 2019E
Personal Computers Smartphones
Tablets Connected/Smart TVs
Wearables Connected Cars
Internet Of Things
5 year CAGR = 35%
The IOT market will soon be larger than PC,tablet & smartphone markets combined
TheInternetOfThingsWillBeTheWorld’sLargestDeviceMarket.
Source: BI Intelligence

24. Thesechartsarejustthe
beginning.Downloadour
whitepapertoseeall50.

25. Percolate is the system of record for marketing.
Our technology helps the world's largest and fastest-growing
brands at every step of the marketing process.
Want to learn more?
Contact learn@percolate.com for more information
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Mihika Barua
Mihika Barua is a junior associate on Percolate’s
Integrated Marketing Team.