Social Media

2. Social media are computer-mediated tools that allow people to create, share or
exchange information, ideas, and pictures/videos invirtual communities
and networks. Social media is defined as "a group of Internet-based applications
thatbuildontheideologicalandtechnologicalfoundationsofWeb2.0,,andthat
allowthecreationandexchangeofuser-generatedcontent.
Social media has been broadly defined to refer to 'the many relatively inexpensive and
widely accessible electronic tools that enable anyone to publish and access
information,collaborate onacommoneffort,orbuildrelationships.

3. Social media technologies that are more commonly used for by me
are: facebook, wikipedia and youtube. These three social networks
are the ones that basicly form part of the ones I used the most, or
justtheonesIused.

4. The development of social media started off with simple platforms
such as sixdegrees.com. Unlike instant messaging clients such as
ICQ and AOL’s AIM, sixdegrees.com was the first online business
that was created for real people, using their real names. However,
the first social networks were short-lived because their users lost
interest.
The Social Network Revolution has led to the rise of the
networking sites. Research shows that the audience spends 22
percent of their time on social networking sites, thus proving how
popularsocialmediaplatformshavebecome.

5. Somesocialmediasiteshavegreatervirality-definedasagreaterlikelihood
that users will reshare content posted (by another user) to their social
network. Many social media sites provide specific functionality to help
users reshare content - for example, Twitter's retweet button, Pinterest pin
or Tumblr's reblog function. Businesses may have a particular interest
in viral marketing; nonprofit organisations and activists may have similar
interestsinvirality.

6. Mobilesocialmediaandbusinesspotential
Although traditional social media offer a variety of opportunities for
companies in a wide range of business sectors, Economic Sector mobile
social media makes use of the location- and time-sensitivity aspects of it in
order to engage into marketing research, communication, sales
promotions/discounts,andrelationshipdevelopment/loyaltyprograms.

7. • Marketing research: Mobile social media applications offer data about offline
consumer movements at a level of detail heretofore limited to online companies.
Any firm can now know the exact time at which a customer entered one of its
outlets,aswellascommentsmadeduringthevisit.
• Communication: Mobile social media communication takes two forms, the first of
whichiscompany-to-consumerinwhich a company may establishaconnectionto
a consumer based on its location and provide reviews about locations nearby. The
second type of communication is user-generated content. For example,
McDonald's offered $5 and $10 gift cards to 100 users randomly selected among
thosecheckinginatoneoftherestaurants.