LINGUISTIC MYTHBUSTING The Fake Language
of the Web #LINGMYTH

A LITTLE INTRODUCTION How do
the words we use affect the understanding of technology? #LINGMYTH

PANELISTS Peter Imbres – VP
Strategy at Plattion, @peeta Adam Ostrow – Editor in Chief at Mashable, @adamostrow Augie Ray – Executive Director of Community and Collaboration at USAA, @AugieRay Spike Jones – SVP Customer Experience at Fleishman- Hillard, @spikejones #LINGMYTH

“VIRAL”
#LINGMYTH

VIRAL “...to achieve marketing objectives
(such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.” - Wikipedia #LINGMYTH

Views (% Total) Minutes (%
Total) 55.5% 43.0% 38.7% 21.0% 21.6% 16.5% 0.4% 0.5% 1.4% 1.3% Direct Traffic Blogs / Other Search Engine Social Bookmarking Site Social Networking Site Video discovery: user-generated video sharing sites only (sample: 716 million streams)

“ROI”
#LINGMYTH

“BLOG”
#LINGMYTH

BLOG “I don’t like to
read the blogs. I think a lot of those people are mentally ill.” - Bill O’Reilly “Dust flying — Cheeto dust flying all over. They’re wiping it on their bare chest while their underwear — you know, their Hanes.” - Joe Scarborough #LINGMYTH

BUT WHAT IS A BLOG?
#LINGMYTH

“SOCIAL BUSINESS”
#LINGMYTH

SOCIAL BUSINESS Marketing New Marketing
Advertising New Media Public Relations Communications/Public Relationships Social Media Social Business #LINGMYTH

“BUZZ”
#LINGMYTH

BUZZ “Among the pure-online players,
Groupon took the top spot, capturing 10.5% of total Super Bowl marketing buzz the day after the game, three times the buzz of GoDaddy, which had the largest increase in web traffic.” - Nielsen #LINGMYTH

“BE HUMAN”
#LINGMYTH

“CLOUD”
#LINGMYTH

CLOUD “A thoughtful analysis of
this would reveal that this idea has been with us for many decades. I think the venture capitalists like the expression ‘software-as- a-service’, because it paints a new-age label on an old technique. You can hype your market value that way because you are part of the next wave.” - IBM Software Chief Steve Mills #LINGMYTH

“COMMUNITY”
#LINGMYTH

COMMUNITY Gatherings Hubs Meeting places
#LINGMYTH

VOTING Text 22333 or @poll
on Twitter Viral - 75501 ROI - 75502 Blog - 75561 Social Business - 75562 Buzz - 75565 Be Human - 75591 Cloud - 75593 Community - 75594 #LINGMYTH

RESULTS

THANKS Peter Imbres @peeta Adam
Ostrow @adamostrow Augie Ray @augieray Spike Jones @spikejones #LINGMYTH