[CXL Live 16] Persuasive Journey Mapping by Bart Schutz
•
0 gefällt mir•4,888 views
Ok, you're largely exploiting your testing bandwidth? Cool! You probably run more experiments than an average professor at university! But what do your results mean? What are you truly learning? And how do you keep track of and combine all those granular insights? In his mind-blowing talk Bart will take you on a ride along valuable psychological insights. He will show why these are your solution for accelerating your knowledge growth and even provide you with a psychology based optimization framework to acquire a truly deep understanding of what drives your customers buying journeys.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Andere mochten auch
Andere mochten auch (14)
Ähnlich wie [CXL Live 16] Persuasive Journey Mapping by Bart Schutz
Ähnlich wie [CXL Live 16] Persuasive Journey Mapping by Bart Schutz (7)
Mehr von CXL
Mehr von CXL (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
[CXL Live 16] Persuasive Journey Mapping by Bart Schutz
- 5. Bart.Schutz@OnlineDialogue.com Subconscious, emotional processes Conscious, rational processes In short: A customer is a dual processing brain
- 6. Bart.Schutz@OnlineDialogue.com Meet your own system 1 2 + 2 = ?
- 7. Bart.Schutz@OnlineDialogue.com Meet your own system 2 17 x 24 = ?
- 8. Bart.Schutz@OnlineDialogue.com Feel how system 2 can control system 1
- 11. Bart.Schutz@OnlineDialogue.com System 2 is often absent…
- 14. Bart.Schutz@OnlineDialogue.com System 2 is in an immense competition with system 1
- 17. Bart.Schutz@OnlineDialogue.com Two characteristics of system 2 ü Prefers to be absent ü Needs focus
- 19. Bart.Schutz@OnlineDialogue.com System 1 is automated
- 21. Bart.Schutz@OnlineDialogue.com System 1 is associative & relative
- 24. Bart.Schutz@OnlineDialogue.com WYSIATI: What you see is all there is
- 25. Bart.Schutz@OnlineDialogue.com Two characteristics of system 1 ü Automated heuristics ü Associative
- 26. Bart.Schutz@OnlineDialogue.com The basic question is ‘which system is in control’?
- 27. Bart.Schutz@OnlineDialogue.com The basic question is ‘which system is in control’?
- 28. Bart.Schutz@OnlineDialogue.com W h y d o w e t h i n k w e ’ r e i n c o n t r o l ?
- 30. Bart.Schutz@OnlineDialogue.com System 2System 1 System 2 Behavioral Intelligence Gap
- 34. Bart.Schutz@OnlineDialogue.com The 3 levels of CRO
- 35. Bart.Schutz@OnlineDialogue.com III) Customer Journey Cycle (Find - Tell) ü Analyze the real behavioral steps
- 38. Bart.Schutz@OnlineDialogue.com II) Hypothesis Cycle (Analyze - Conclude) ü Use validated insights to find behavioral determinants and • Verified insights (science & tests) • View-of-the-customer • Voice-f-the-customer ü formulate multiple hypotheses
- 39. Bart.Schutz@OnlineDialogue.com I) Test Cycle (Create - Test - Analyze) ü Maximize analysis & test velocity
- 40. Bart.Schutz@OnlineDialogue.com BIG: Behavioral Intelligence Graph Customer Journeys
- 41. Bart.Schutz@OnlineDialogue.com Grow your competitive advantage by 1st party CI Studies, Analyses & A/B-tests Hypotheses Customer Journeys
- 42. Bart.Schutz@OnlineDialogue.com By plotting insights on hypotheses and behavioral steps Studies, Analyses & A/B-tests Hypotheses Customer Journeys
- 43. Bart.Schutz@OnlineDialogue.com Offering detailed insights for the CRO teams
- 44. Bart.Schutz@OnlineDialogue.com And Customer Intelligence for the whole company