[CXL Live 16] How to Boost Conversions with 1:1 Personalization by Karl Wirth

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1 like•5,531 views

Personalization converts digital audiences. Karl will show you real-world examples across industries that are proven to increase engagement, boost conversions and drive profitable results!

Marketing

Karl Wirth, CEO, Evergage
April 1, 2016
How to Boost
Conversions
with 1:1
Personalization
CONFIDENTIAL

@Evergage
Welcome
twitter.com/evergage
linkedin.com/company/evergage
Karl Wirth
CEO
Evergage’s cloud-based platform empowers
digital marketers to increase engagement and
conversions of their visitors and users
through real-time 1:1 personalization based on
deep behavioral analytics and customer data.
About Evergage

@Evergage
Lowest Common Denominator Best Experience for ALL
ANALYTICS A/B TESTINGWEB DESIGN USABILITY

@Evergage
DIFFERENT PERSONAS
DIFFERENT RELATIONSHIPS & JOURNEYS
DIFFERENT INTENTDIFFERENT INTERESTS
Each Visitor is Unique
Acquire
Post-
Purchase
Repeat/
Loyalist
Engage Purchase

@Evergage
The VERY BEST Experience for ME
PERSONALIZATION

@Evergage
Personalize Based on Visitor’s Location

@Evergage
§ 38% conversion lift
Personalize Based on Visitor’s Persona 38%

@Evergage
Personalize Based on Visitor’s Industry 34%

@Evergage
§ 900%+ conversion lift
Personalize Based on Referring Source 900%

@Evergage
Showcase Previously Viewed Products: 13%

@Evergage
Personalize Search for Every Visitor

@Evergage
Avoid the App Store Challenge: 20%

@Evergage
Keep Visitors On Your Site Longer

@Evergage
Use Weather to Present Relevant Offers: 23%

@Evergage
Promote Bundles Based on Visitor Intent: 20%

@Evergage
Present the Next Desired Call to Action: 27%

@Evergage
Deliver Content Recommendations: 32%

@Evergage
Make every page of the site a landing page

@Evergage
Present Destination-Relevant Offers: 17%

@Evergage
Cart Recovery Upon Return Visit

@Evergage
Cross-Channel Pre-Flight Upgrade Offer

@Evergage
Promote Ancillary Travel Packages

@Evergage
Recommend Products or Content: >10%

@Evergage
Recommend Similar Products or Content

@Evergage
Recognize and Reward a Past Purchaser

@Evergage
Present Progressive Profiling Surveys

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[CXL Live 16] How to Boost Conversions with 1:1 Personalization by Karl Wirth

1. Karl Wirth, CEO, Evergage April 1, 2016 How to Boost Conversions with 1:1 Personalization CONFIDENTIAL

2. @Evergage Welcome twitter.com/evergage linkedin.com/company/evergage Karl Wirth CEO Evergage’s cloud-based platform empowers digital marketers to increase engagement and conversions of their visitors and users through real-time 1:1 personalization based on deep behavioral analytics and customer data. About Evergage

3. How To Drive Conversions

4. @Evergage Lowest Common Denominator Best Experience for ALL ANALYTICS A/B TESTINGWEB DESIGN USABILITY

5. @Evergage DIFFERENT PERSONAS DIFFERENT RELATIONSHIPS & JOURNEYS DIFFERENT INTENTDIFFERENT INTERESTS Each Visitor is Unique Acquire Post- Purchase Repeat/ Loyalist Engage Purchase

6. @Evergage The VERY BEST Experience for ME PERSONALIZATION

7. @Evergage We live in a Netflix world

8. Acquisition

9. @Evergage Personalize Based on Visitor’s Location

10. @Evergage § 38% conversion lift Personalize Based on Visitor’s Persona 38%

11. @Evergage Personalize Based on Visitor’s Industry 34%

12. @Evergage § 900%+ conversion lift Personalize Based on Referring Source 900%

13. @Evergage Trending in your Geo: 11%

14. Engagement & Conversion

15. @Evergage Showcase Previously Viewed Products: 13%

16. @Evergage Personalize Search for Every Visitor

17. @Evergage Avoid the App Store Challenge: 20%