@vitaminwater has 22,076 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). PeekAnalytics delivers enterprise-class social audience measurement solutions that provide rich consumer insights to marketers. Get powerfully simple social audience metrics from data aggregated from over 60 social sites to better target content, qualify social audiences, engage valuable consumers, and create highly converting social initiatives for your brand.

1. Social Audience Report
Key Metrics: @vitaminwater | Apr - 04 - 2012
Total Followers
Total Followers
@vitaminwater has 22,076 total followers and we've mapped the digital footprints of
22,076 every one of them. We then segment the audience into Consumers, Businesses,
Private, and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
10,374 47% Consumers are defined as individuals who are publicly identifiable, determined by
Vitaminwater®
over 30 factors.
@vitaminwater | Jul 15 2009
Social Pull Social Pull
hydration for every occasion.
Pull is an audience-based metric that measures an audience's transparency, level
of social participation and their total consumer reach, as compared to the average
110x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 4,313 Insights:
Followers 22,076 @vitaminwater has a low
consumer ratio compared
Following 8,815 to other accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@vitaminwater and
@vitaminwater-friends
share 6,205 followers.
Audience Crossover
Audience Reach Insights
Vitaminwater®
Insights:
@vitaminwater | Jul 15 2009
On average each of
@vitaminwater
fans/followers can
hydration for every occasion. potentially reach 7,585
people
Average
Network Size
Tweets 4,313 Insights:
- 65% of
Followers 22,076 @vitaminwater's
consumer audience have
1- 500 connections.
Following 8,815
Network Size
Breakdown

3. Audience Social Insights
Insights:
@vitaminwater's 7028
consumer audience is
active on atleast 20,494
social profiles and/or
blogs.
Social Media
Use
Insights:
27% of @vitaminwater's
consumer audience has
Vitaminwater® been matched to a
Facebook profile.
@vitaminwater | Jul 15 2009
@vitaminwater's
consumer audience uses
foursquare more than the
hydration for every occasion. average.
Social
Memberships
Tweets 4,313
Insights:
Followers 22,076
17% of @vitaminwater's
consumer audience have
Following 8,815 been identified as a Geo
Location.
Online
Activities

4. Audience Demographics Insights
Insights:
@vitaminwater's
audience is 52% male
and 48% female.
Vitaminwater® GENDER
@vitaminwater | Jul 15 2009
hydration for every occasion.
Insights:
38% of @vitaminwater's
audience is between 26 -
35.
Tweets 4,313
Followers 22,076
Following 8,815 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@vitaminwater's female
audience is more in the
age range of 36 - 45.
AGE BY GENDER
Vitaminwater® FEMALE
@vitaminwater | Jul 15 2009
hydration for every occasion.
Insights:
Compared to the average,
@vitaminwater's male
audience is more in the
age range of 26 - 35.
Tweets 4,313
Followers 22,076
AGE BY GENDER
Following 8,815 MALE

6. Audience Geographic Insights
Insights:
@vitaminwater has more
people from New York,
New York, USA than
average.
TOP 10 CITIES
Vitaminwater®
@vitaminwater | Jul 15 2009
hydration for every occasion.
Insights:
@vitaminwater has more
people from Georgia,
USA than average.
Tweets 4,313
Followers 22,076
Following 8,815 STATES

7. Audience Geographic Insights
Insights:
@vitaminwater has more
people from USA than
average.
COUNTRY
Vitaminwater®
@vitaminwater | Jul 15 2009
hydration for every occasion.
Tweets 4,313
Followers 22,076
Following 8,815

8. Audience Interests Insights
Insights:
Compared to the averge
audience,
@vitaminwater's top
three interests are
Fashion, Music, and
Sport.
INTEREST
Vitaminwater®
AFFINITY
@vitaminwater | Jul 15 2009
hydration for every occasion.
Tweets 4,313
Followers 22,076
Audience Education Insights
Following 8,815
Insights:
@vitaminwater's
followers attended 'Ivy
League college's more
than average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@vitaminwater's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
Compare to average
audience
@vitaminwater's top
three industries are
Media, Food/Beverage,
Vitaminwater® and Music.
@vitaminwater | Jul 15 2009
hydration for every occasion.
Tweets 4,313
INDUSTRY
Followers 22,076
Following 8,815