1. 1
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
@digitas Follower Report
Key Metrics: @digitas | July - 14 - 2012
Total Followers
29,875
@digitas has 29,875 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
149x
Pull is a good measure of how influential @digitas 's audience is, compared to the average Twitter account
- 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is
gauged by how well connected @digitas 's followers are across sixty social sites, compared to the average
consumer. A higher Pull suggests you have important people in your audience, and are thus better able to
spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE
2. 2
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
digitas's followers has
1,760 connections across
all social media platforms.
Therefore, digitas can
potentially indirectly reach
25,405,819 (14,438 x
1,760) people.
Audience Demographics
SEX
Insights :
-*Statistics based on 83%
of digitas's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 40% digitas's audience is
between 26 - 35.
- *Statistics based on 17%
of digitas's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.
3. 3
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
digitas's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
digitas's male followers
tend to be more in the 36 -
45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- digitas has a higher
percentage of followers
from Chicago, Illinois than
the typical Twitter user.
4. 4
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- digitas has a higher
percentage of followers
from Illinois than the typical
Twitter user.
TOP 5
COUNTRIES
Insights :
- digitas has a higher
percentage of followers
from USA than the typical
Twitter user.
5. 5
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, digitas's
audience's top three
interests are Business,
Fashion, and Education.
6. 6
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Career Insights
INCOME LEVEL
Insights :
- digitas's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience digitas's top
three industries are
Marketing/PR, Media, and
Music.
7. 7
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Education Insights
EDUCATION
TYPE
Insights :
- digitas's followers attend
College/University schools
more than the average
Twitter audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- digitas's consumer
audience is active on at
least 52,080 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 81% of digitas's followers
have Facebook profiles.
- digitas's has more
followers who use Quora
than does the typical
Twitter user.
8. 8
digitas
@ digitas | Mar 29 2007
A top global integrated brand agency, with digital
at the core.
Tweets 5,957
Followers 31,992
Following 2,973
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 28% of digitas's
consumer audience has
been identified as a *Geo
Location.
