1. 1
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
@ischafer Follower Report
Key Metrics: @ischafer | September - 22 - 2012
Total Followers
13,859
@ischafer has 13,859 Twitter followers and we've classified the ones we could into Consumer, Business,
and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous
and spam accounts, which we do not factor into our audience metrics.
Social Pull
224x
Pull is a good measure of how influential @ischafer 's audience is, compared to the average Twitter
account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this
calculation, is gauged by how well connected @ischafer 's followers are across sixty social sites, compared
to the average consumer. A higher Pull suggests you have important people in your audience, and are thus
better able to spread your message far and wide.
Identified Audience
IDENTIFIED
AUDIENCE

2. 2
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Reach Insights
AVERAGE
NETWORK SIZE
Insights :
- On average, each of
ischafer's followers has
5,156 connections across
all social media platforms.
Therefore, ischafer can
potentially indirectly reach
38,776,316 (7,521 x 5,156)
people.
Audience Demographics
SEX
Insights :
-*Statistics based on 85%
of ischafer's followers,
whose sex we were able to
determine.
AGE RANGE
Insights :
- 37% ischafer's audience
is between 26 - 35.
- *Statistics based on 28%
of ischafer's followers,
whose age we were able to
determine by identifying
through social profile or
public records data.

3. 3
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
ischafer's female followers
tend to be more in the 36 -
45 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
ischafer's male followers
tend to be more in the 36 -
45 age range.
Audience Geographic Insights
TOP 5 CITIES
Insights :
- ischafer has a higher
percentage of followers
from New York, New York
than the typical Twitter
user.

4. 4
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Geographic Insights [continued]
TOP 5
STATES/PROVINCES
Insights :
- ischafer has a higher
percentage of followers
from New York than the
typical Twitter user.
TOP 5
COUNTRIES
Insights :
- ischafer has a higher
percentage of followers
from USA than the typical
Twitter user.

5. 5
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Interests Insights
INTEREST
AFFINITY
Insights :
- Compared to the average
audience, ischafer's
audience's top three
interests are Business,
Politics, and Food.

6. 6
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Career Insights
INCOME LEVEL
Insights :
- ischafer's consumer
audience has a high level of
income compared to the
average.
INDUSTRY
Insights :
- Compared to the average
audience ischafer's top
three industries are Media,
Marketing/PR, and
Internet.

7. 7
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Education Insights
EDUCATION
TYPE
Insights :
- ischafer's followers attend
Ivy League schools more
than the average Twitter
audience.
Audience Social Media Usage
SOCIAL MEDIA
USE
Insights :
- ischafer's consumer
audience is active on at
least 32,939 social profiles
and/or blogs.
SOCIAL
MEMBERSHIPS
Insights :
- 96% of ischafer's
followers have LinkedIn
profiles.
- ischafer's has more
followers who use
Foursquare than does the
typical Twitter user.

8. 8
ischafer
@ ischafer | Mar 13 2007
CEO of Deep Focus. I once interviewed Mr. T in
my office. Still waiting for Darth Vader's people to
get back to me.
Tweets 30,889
Followers 13,867
Following 3,220
Audience Social Media Usage [continued]
ONLINE
ACTIVITIES
Insights :
- 40% of ischafer's
consumer audience has
been identified as a *Geo
Location.