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PeekAnalytics social audience report for @jlahts

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Social Audience Report Key Metrics: @jlahts | Apr - 04 - 2012 Total Followers Total Followers @jlahts has 499 total followers and we've mapped the digital footprints of every one of 499 them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 294 59% Consumers are defined as individuals who are publicly identifiable, determined by John Lahtinen over 30 factors. @jlahts | May 06 2011 Social Pull Social Pull Special Projects Editor at The Hartford Business Pull is an audience-based metric that measures an audience's transparency, level Journal, Dad, Husband, Writer, Love Technology, of social participation and their total consumer reach, as compared to the average Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! 7x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 2,229 Insights: Followers 499 @jlahts has a average consumer ratio compared Following 1,798 to other accounts. AUDIENCE BREAKDOWN
Audience Crossover Insights: @jlahts and @jlahts-friends share 253 followers. Audience Crossover Audience Reach Insights John Lahtinen Insights: @jlahts | May 06 2011 On average each of @jlahts fans/followers can potentially reach Special Projects Editor at The Hartford Business 14,364 people Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Average Network Size Tweets 2,229 Insights: - 35% of @jlahts's Followers 499 consumer audience have 501 - 5k connections. Following 1,798 Network Size Breakdown
Audience Social Insights Insights: @jlahts's 242 consumer audience is active on atleast 1,004social profiles and/or blogs. Social Media Use Insights: 33% of @jlahts's consumer audience has John Lahtinen been matched to a Facebook profile. @jlahts | May 06 2011 @jlahts's consumer audience uses Quora more than the average. Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Social Memberships Tweets 2,229 Insights: Followers 499 28% of @jlahts's consumer audience have Following 1,798 been identified as a Blogger. Online Activities
Audience Demographics Insights Insights: @jlahts's audience is 54% male and 46% female. John Lahtinen GENDER @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Insights: Arizona- of course! 34% of @jlahts's audience is between 36 - 45. Tweets 2,229 Followers 499 Following 1,798 AGE RANGE
Audience Demographics Insights Insights: Compared to the average, @jlahts's female audience is more in the age range of 36 - 45. AGE BY GENDER John Lahtinen FEMALE @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Insights: Compared to the average, @jlahts's male audience is more in the age range of 46 - 55. Tweets 2,229 Followers 499 AGE BY GENDER Following 1,798 MALE
Audience Geographic Insights Insights: @jlahts has more people from Las Vegas, Nevada, USA than average. TOP 10 CITIES John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Insights: @jlahts has more people from Arizona, USA than average. Tweets 2,229 Followers 499 Following 1,798 STATES
Audience Geographic Insights Insights: @jlahts has more people from USA than average. COUNTRY John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 Followers 499 Following 1,798
Audience Interests Insights Insights: Compared to the averge audience, @jlahts's top three interests are Travel, Food, and Sport. INTEREST John Lahtinen AFFINITY @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 Followers 499 Audience Education Insights Following 1,798 Insights: @jlahts's followers attended 'community college's more than average. EDUCATION TYPE
Audience Career Insights Insights: @jlahts'sconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @jlahts's top three industries are Hardware, Public Sector, and Technology. John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 INDUSTRY Followers 499 Following 1,798

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PeekAnalytics social audience report for @jlahts

  • 1. Social Audience Report Key Metrics: @jlahts | Apr - 04 - 2012 Total Followers Total Followers @jlahts has 499 total followers and we've mapped the digital footprints of every one of 499 them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam). Identified Audience Identified Audience Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. 294 59% Consumers are defined as individuals who are publicly identifiable, determined by John Lahtinen over 30 factors. @jlahts | May 06 2011 Social Pull Social Pull Special Projects Editor at The Hartford Business Pull is an audience-based metric that measures an audience's transparency, level Journal, Dad, Husband, Writer, Love Technology, of social participation and their total consumer reach, as compared to the average Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! 7x social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull. Social Audience Breakdown Tweets 2,229 Insights: Followers 499 @jlahts has a average consumer ratio compared Following 1,798 to other accounts. AUDIENCE BREAKDOWN
  • 2. Audience Crossover Insights: @jlahts and @jlahts-friends share 253 followers. Audience Crossover Audience Reach Insights John Lahtinen Insights: @jlahts | May 06 2011 On average each of @jlahts fans/followers can potentially reach Special Projects Editor at The Hartford Business 14,364 people Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Average Network Size Tweets 2,229 Insights: - 35% of @jlahts's Followers 499 consumer audience have 501 - 5k connections. Following 1,798 Network Size Breakdown
  • 3. Audience Social Insights Insights: @jlahts's 242 consumer audience is active on atleast 1,004social profiles and/or blogs. Social Media Use Insights: 33% of @jlahts's consumer audience has John Lahtinen been matched to a Facebook profile. @jlahts | May 06 2011 @jlahts's consumer audience uses Quora more than the average. Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Social Memberships Tweets 2,229 Insights: Followers 499 28% of @jlahts's consumer audience have Following 1,798 been identified as a Blogger. Online Activities
  • 4. Audience Demographics Insights Insights: @jlahts's audience is 54% male and 46% female. John Lahtinen GENDER @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Insights: Arizona- of course! 34% of @jlahts's audience is between 36 - 45. Tweets 2,229 Followers 499 Following 1,798 AGE RANGE
  • 5. Audience Demographics Insights Insights: Compared to the average, @jlahts's female audience is more in the age range of 36 - 45. AGE BY GENDER John Lahtinen FEMALE @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Insights: Compared to the average, @jlahts's male audience is more in the age range of 46 - 55. Tweets 2,229 Followers 499 AGE BY GENDER Following 1,798 MALE
  • 6. Audience Geographic Insights Insights: @jlahts has more people from Las Vegas, Nevada, USA than average. TOP 10 CITIES John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Insights: @jlahts has more people from Arizona, USA than average. Tweets 2,229 Followers 499 Following 1,798 STATES
  • 7. Audience Geographic Insights Insights: @jlahts has more people from USA than average. COUNTRY John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 Followers 499 Following 1,798
  • 8. Audience Interests Insights Insights: Compared to the averge audience, @jlahts's top three interests are Travel, Food, and Sport. INTEREST John Lahtinen AFFINITY @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 Followers 499 Audience Education Insights Following 1,798 Insights: @jlahts's followers attended 'community college's more than average. EDUCATION TYPE
  • 9. Audience Career Insights Insights: @jlahts'sconsumer audience has a high level of income compared to the average. INCOME LEVEL Insights: Compare to average audience @jlahts's top three industries are Hardware, Public Sector, and Technology. John Lahtinen @jlahts | May 06 2011 Special Projects Editor at The Hartford Business Journal, Dad, Husband, Writer, Love Technology, Golf, Syracuse, the Red Sox, Montreal, and Arizona- of course! Tweets 2,229 INDUSTRY Followers 499 Following 1,798