This is the 2nd Innovation Forum presentation where we covered information about Apple's iPad.

1. Innovation Forum
new stuff that is made useful

2. Agenda
• Welcome & Feedback (5 min)
• Tablet History and iPad Basics (15 min)
• iPad Demo/Discussion (20 min)
• What next? (10 min)
• Looking Back (10 min)

3. Tablet History
(1968) Filmmaker Stanley
Kubrick imagines a flatscreen
tablet device wirelessly
playing a streaming video
broadcast in the movie 2001:
A Space Odyssey

4. Tablet History
• 1888 - US Patent on electrical stylus • 1993 - Apple Newton
device for capturing handwriting
• 1996 - Palm Pilot
• 1915 - US Patent on handwriting
recognition user interface with a stylus
• 2001 - Microsoft Tablet PC prototype
(released end of 2002)
• 1980’s - various products
(1968) Filmmaker Stanley
Kubrick imagines a flatscreen
tablet device wirelessly
playing a streaming video
broadcast in the movie 2001:
A Space Odyssey

5. iPad Basics
(stuff from apple.com)

20. For More Information
Guided Tours

21. Wi-Fi or Wi-Fi + 3G
$499 base (16GB Wi-Fi) AT&T 3G data plans
32GB adds $100 250MB / month .... $15
64GB adds $200 2024MB / month .... $25
3G adds $129

22. On the size: It’s just a big iPhone, right?
“Size matters, which is why a
swimming pool is not just a
big bathtub.” - Ken Case

23. On not having a “real” operating system
“So while we [techies] trump up our skills at designing “easy to use” interfaces for
our applications, millions of people are still trying to figure out how to get our
beautifully designed application out of its zip file or disk image. Or where in fact
the Downloads folder is. Or what, exactly, a folder is. [...] I’ve watched firsthand as
people who’ve struggled to do basic computer tasks as long as I’ve known them
pick up an iPhone and be cruising around within hours, if not minutes. For people
who do not already thoroughly understand computers, New World devices are
easier to understand and easier to use.” - Steven Frank

24. On multi-tasking
“In contrast [to computers], the iPad becomes the app you’re using. That’s part
of the magic. The hardware is so understated – it’s just a screen, really – and
because you manipulate objects and interface elements so smoothly and
directly on the screen, the fact that you’re using an iPad falls away. You’re using
the app, whatever it may be, and while you’re doing so, the iPad is that app.
Switch to another app and the iPad becomes that app. If that’s not magic, I
don’t know what is.” - Adam C. Engst

25. As a laptop replacement
Sorry, the iPad isn’t one.

26. Kindle Considerations
• Impressive paper look
• No color / movies / pictures
• No maps / email / calendar
• No web (*)
• No apps

27. Objections
• No camera
• No Adobe Flash
• It’s a supplemental device
• Overly-curated App Store

28. Demo
iBooks, Kindle
Safari, CNN.com
Photos
Pages
Penulimate
The Elements
NFS Shift

29. Discussion
How could it be of use?

30. What’s next? as a ______ i want to ______

31. stop start
less of more of
continue
Looking back how can we improve?

32. edstrom.net/blog

33. Thanks for coming!