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Design de Organizações - UXDay

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Palestra feita no evento UXDay em 27 de Setembro de 2017 na sede da empresa Softplan em Florianópolis, SC.

Veröffentlicht in: Design
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Design de Organizações - UXDay

  1. 1. Design de organizações Pedro Belleza
  2. 2. Um pouco da minha história
  3. 3. 5 pessoas As empresas onde trabalhei tinham:
  4. 4. 20 pessoas
  5. 5. 6.000 pessoas
  6. 6. 320.000 pessoas
  7. 7. Lista de municípios do Brasil por população https://pt.wikipedia.org/wiki/Lista_de_munic%C3%ADpios_do_Brasil_por_popula%C3%A7%C3%A3o
  8. 8. 500 pessoas
  9. 9. Design nas empresas: Como começa?
  10. 10. Nenhuma pessoa designer "A gente consegue tocar isso sem designers" O Designer no Mundo da Tecnologia da Informação (TI) https://pt.slideshare.net/thiagoesser/o-designer-no-mundo-da-ti
  11. 11. Demandas específicas terceirizadas O famoso "freela"
  12. 12. Primeira pessoa designer full-time contratada o/
  13. 13. Mais uma pessoa designer contratada
  14. 14. Mais uma pessoa designer contratada A primeira pessoa designer pediu para sair. Pessoal sentiu falta e contratou outra pessoa designer.
  15. 15. Mais pessoas designers contratadas A empresa está crescendo, o número de projetos aumentou.
  16. 16. Cada empresa escala o design de uma maneira diferente
  17. 17. ● Modelo centralizado ● Modelo distribuído (descentralizado)
  18. 18. Modelo Centralizado PO PO PO PM PM PM
  19. 19. Modelo Distribuído (descentralizado) PO PO PO PM PM PM
  20. 20. Vantagens e desvantagens
  21. 21. Vantagens ● Senso de comunidade entre as pessoas designers (estar próximo de pessoas que entendem o que você faz) ● Mais consistência de experiência nos produtos ● Designers podem trabalhar em projetos de diferentes naturezas Modelo centralizado
  22. 22. Desvantagens ● Falta de um sentimento de 'ownership’ do produto ● Maior chance de trabalhar nas etapas finais dos projetos (mais operacional e menos estratégico / As decisões importantes já foram tomadas) ● Atitude “Nós contra Eles” ● Foco mais no prazo do que na qualidade ● Pessoa designer alocada em múltiplos projetos ao mesmo tempo Modelo centralizado
  23. 23. Vantagens ● Sentimento de 'ownership’ do produto (mais autonomia) ● Maior aprofundamento no problema ● Mais proximidade com pessoas de negócios e tecnologia (amplia a visão) ● Mais chance de iterar e evoluir o produto Modelo distribuído (descentralizado)
  24. 24. Desvantagens ● Pessoa designer focada em um mesmo problema por muito tempo ● Distância de outras pessoas designers (Menos senso de comunidade) ● Menos consistência entre diferentes produtos/features da empresa ● Sentir-se sozinho(a) por trabalhar junto(a) com pessoas que não entendem muito bem o que você faz ● Maior chance de trabalho duplicado (diferentes times criando soluções parecidas) Modelo distribuído (descentralizado)
  25. 25. Modelo híbrido
  26. 26. Modelo híbrido Tribo 1 Tribo 2 Design manager UX Researcher Visual Designer UX Writer Designer Designer Designer Designer Designer Designer DesignOPS
  27. 27. https://twitter.com/jmspool/status/575316929893662720
  28. 28. Referências Lessons Learned Scaling Design Teams https://www.invisionapp.com/blog/scaling-design-teams/ Team Models for Scaling a Design System https://medium.com/eightshapes-llc/team-models-for-scaling-a-design-system-2cf9 d03be6a0 6 to 106 in 4 years - The story of the Atlassian Design team https://www.slideshare.net/alanstairs/6-to-106-in-4-years-the-story-of-the-atlassian- design-team Scaling Design at Spotify https://blog.marvelapp.com/scaling-design-at-spotify/ O Designer no Mundo da Tecnologia da Informação (TI) https://pt.slideshare.net/thiagoesser/o-designer-no-mundo-da-ti Org Design for Design Orgs Building and Managing In-House Design Teams http://shop.oreilly.com/product/06369 20044949.do
  29. 29. Obrigado Pedro Belleza design.rd design-rd Temos vagas :) https://jobs.lever.co/resultadosdigitais

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