DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
Beers, Blogs & Business
1. BEERS, BLOGS & BUSINESS
Home Builders Association of Southeastern Michigan
Andrea Pecoraro | identitypr.com | @andrea_pecs
2. Creative
Social
Media
Media
Relations &
Marketing
Brand
Strategy
Strategic
Communications
Programs
• Client Counsel
• Graphic Design
• Creative Concepts
• Web Development
• e-Marketing
• Media Relations
• Marketing
• Community Relations
• Crisis Communications
• Media Training & Public
Speaking
• Copywriting & Editorial
Content Development
• Client Counsel
• Blogger Relations
• Community
Management
• SM Training
• Monitoring,
Reporting,
Analytics
• SEO
• Client Counsel
• Brand Discovery
• Unique Brand Voice
• Brand Image
• Focus Grouping
• Ideation
IDENTITY:
AN INTEGRATED PUBLIC RELATIONS FIRM
We have extensive experience in developing and driving internal and
external strategic communications programs. We leverage our integrated
operational model to build and execute programs that drive results.
3. OUR PROCESS
In everything we do we employ our proven process continuum of
Discovery, Strategy, Planning, Execution and Measurement. Through
understanding what success looks like, the long-term goal, the way to
get there, and the best way to achieve it, we are able to track and
measure results at every step along the way. Our teams are comprised
of experts in their fields, all working in concert to provide the very best
experience for our client to address their unique challenges and
capitalize on their great opportunities.
4. SOCIAL MEDIA TEAM SPECIALTIES
o Strategy development
o Content creation
o Monitoring
o Channel management
o Blogger relations
o Creative programs
o Customer service
o Recruiting
o Analytics and reporting
o Education and counseling
o Social advertising
o Crisis management
5. WHAT WE’LL DISCUSS
o Blogging basics
o Content ideas
o Blog must haves
o Growing your business through blogging
o How to spread your content
o Beer?
6. WHAT IS A BLOG?
A blog is a website where an individual or
group can provide commentary on a
particular subject or journal their thoughts.
7. WHY GET SERIOUS ABOUT BLOGGING?
o Showcase expertise
o Your own publishing hub
o To promote yourself or your company
o Generate new business leads
o Advertising/sponsorship ops
o Media/guest post ops
o Presentation/speaking ops
8. BELIEVE IT OR NOT, PEOPLE
WANT TO HEAR FROM YOU (AS
LONG AS YOU PROVIDE VALUE)
10. BENEFITS OF SELF HOSTING
o Access to more customization/themes/plugins
through WordPress
o Unique URL
o Custom analytics
o Site support through your domain and hosting
companies
o You own it – WordPress doesn’t
14. CONTENT IDEAS
o Your customers/clients – What questions are they
asking? What do they care about?
o Your employees
o Keywords that bring people to your site (look in your
analytics program) and AdWords Keyword Tool
o Company news
o Events/philanthropic efforts
o Your culture
15. CONTENT IDEAS (CONT.)
o Customer stories/testimonials
o LinkedIn Answers, Quora
o News and blogs related to your industry – build off
their content (don’t copy – add something new)
o Book reviews, recaps of
conferences/events/Webinars/seminars
o Good old Google
16. WHAT DO YOU DO
IF YOU RUN OUT
OF CONTENT IDEAS?
21. BLOG MUST-HAVES
o Updated and consistent content
o Multimedia – at least one image for each post
o Subscription options (RSS & email) – FeedBlitz is best
available
o Commenting plugin – Disqus or Livefyre
o Sharing plugin – Digg Digg is my favorite
o Contact information
22. BLOG MUST-HAVES (CONT.)
o Optimized for mobile and tablets – WP Touch plugin
o SEO elements – WordPress SEO or All in One SEO
plugin
o Fast loading site – W3 Total Cache plugin
o Suggest related content to keep readers on the site
– nRelate plugin
o Information about you/your company
o Clean design
27. PROMOTING YOUR CONTENT
o Share on social networks – personal and company
o StumbleUpon
o Email signature – WiseStamp for Gmail
o URL in online profiles and business cards
o Comment on other blogs
o Submit to directories like Alltop
28. o Paid ops: AdWords, LinkedIn/Facebook ads
o Guest blogging
o Share with relevant groups/people online – be
selective!
o Link to previous posts within your content
o Use for new business follow ups/customer retention
o Include in e-marketing campaigns
PROMOTING YOUR CONTENT (CONT.)
31. Social Media Strategist | Identity
@andrea_pecs
www.identitypr.com
www.identitypr.com/blog
ANDREA PECORARO
32. PHOTO SOURCES
o http://www.flickr.com/photos/jacockshaw/2641146365/
o http://www.blogher.com/frame.php?url=http://creativecommons.org/weblog/entry/14563
o http://www.flickr.com/photos/50318388@N00/519286151/
o http://www.flickr.com/photos/84856173@N00/3734360895/
o http://www.flickr.com/photos/cubagallery/7225903096/
o http://www.flickr.com/photos/joelanman/366192378/
o http://www.flickr.com/photos/kaibara/2756361218/
o http://www.flickr.com/photos/24749556@N08/2428589782/
o http://www.flickr.com/photos/73194085@N00/253074522/
o http://www.smartlaunch.com/wed-love-to-hear-from-you/
Editor's Notes
Looking at keywords to see which ones are bringing people there, look at location in Google analytics, look at profiles of people commenting, poll your subscribers/readers to get more info
WordPress plugins allow you to manage a calendar within your dashboard. The more you plan, the easier your job becomes.
Call to action at the very top of each page, above the fold.
Sharing buttons
So I leave you with this.A great blog post written by Andy Crestodina about how your blog relates to beer.
