This document provides 5 ways to leverage social media to promote events: 1) Run targeted ads to increase clicks to the event page from the target demographic. 2) Amplify your event presence by engaging influencers to share the event with their followers. 3) Hold contests with prizes like tickets or merchandise to engage the target audience. 4) Use hashtags to collate all social media engagement related to the event and engage the audience before, during and after. 5) Work with partners like media, vendors and other event organizers to extend the virtual reach through their channels. It emphasizes setting clear goals for social media promotion and reviewing what strategies were effective.
2. 219 million people
That’s how many more people got in on social
media this past year.
www.slideshare.net/wearesocialsg/digital-in-2016
3. By end 2016, 47%of businesses will rely
on social media as their primary tool to reach
new customers.
www.mckinsey.com/business-functions/marketing-and-
sales/our-insights/demystifying-social-media
11. Identify influencers whom have a significant following amongst
the target audience you’re trying to reach.
Amplify your event presence
12. Approach them to share your event on their social media channels,
give them free passes, or a promocode for their followers.
Amplify your event presence
14. Give your target audience something they’ll value.
It could be free tickets, limited edition merchandise, or
exclusive meet and greet sessions with the speaker or performer.
Hold contests
15. Make giveaways more engaging through contests with a
low barrier to entry.
Hold contests
17. Coming up with an event hashtag is an art.
Use #hashtags
18. The wonders of a hashtag is in its ability to collate all social
media engagement with your event under one thread when
you search for the hashtag on social media platforms.
Use #hashtags
19. Hashtags also allow you to engage with your target audience
before, during, and after the event itself.
Use #hashtags
21. Extend your virtual reach with partnerships. Propose a
win-win situation where partners can benefit from
promoting your event through their channels.
Work with partners
22. Work with partners
Partners can include the media, vendors, speakers, performers,
and even organizers of other events in the same genre!
23. At the end of the day
Review and reflect on what works, what doesn’t, and what
you can improve on. Having set clear goals for what you
want to achieve with social media will go a long way.
24. Want to know more?
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