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Event Hacks: 9 tips to master the art of the persuasive ticketing page

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When your event ticketing page defines an attendee's first impression, make it count with these 9 crucial tips. Let your event registration page do the talking - try Peatix, the community-building, fuss-free event ticketing solution! > ptix.co/1TfVAy6

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Event Hacks: 9 tips to master the art of the persuasive ticketing page

  1. 1. It takes you less than a tenth of a second to decide if you’ll stay or leave a page http://research.google.com/pubs/pub38315.html
  2. 2. Similarly, you have that much time to make an initial impression on your potential attendees
  3. 3. 55% of these potential attendees will spend less than 15 seconds viewing your page http://neomam.com/blog/13reasons/
  4. 4. How can you make full use of these 15 seconds?
  5. 5. 1 Have an event banner that says it all
  6. 6. Choose a banner image that correctly depicts your event’s vibe and theme
  7. 7. Include key information for buyers to make a quick decision Eg. event name, date, and venue
  8. 8. In communicating this, people can decide if your event is relevant or interesting
  9. 9. 2 Create an event title that stands out
  10. 10. Keep your target audience in mind
  11. 11. Craft an event title that’s unique yet informative to capture their attention
  12. 12. Add a sense of familiarity by using the names of people, institutions or event series
  13. 13. 3 Use more visuals!
  14. 14. Page content that includes a visual boosts engagement by 47% http://www.curata.com/resources/surveys/curation-habits-report-2012
  15. 15. Use images, videos, or infographics to communicate why your target audience should attend
  16. 16. Grab their attention with visuals before elaborating with text
  17. 17. 4 Address your event in the first line of your event description
  18. 18. People want to know what’s in it for them, and quickly
  19. 19. Make sure you have the key details down in the first line Include your event’s purpose or what your target audience will get out of attending the event
  20. 20. 5 Use formatting to distinguish between sections within your event description
  21. 21. Make your font bold, TYPE IN CAPITALS, underline, use bullet points, or a different colour!
  22. 22. Formatting helps your reader to focus their attention on sections that matter
  23. 23. 6 Add links sparingly
  24. 24. You want readers to stay focused on your event page instead of clicking out
  25. 25. So unless necessary, do not include links within your event description
  26. 26. If you have to, keep them towards the bottom If your audience reads all the way to the bottom, you’ve probably won their interest by then anyway
  27. 27. 7 Create clear differences between ticket categories
  28. 28. Use differential pricing or bundle tickets with other goodies
  29. 29. This helps your audience to easily distinguish between tickets and make a quicker purchase decision
  30. 30. 8 Be clear about your event’s location
  31. 31. Provide directions from familiar landmarks
  32. 32. Make it simple for attendees to visualise getting to your event and attending it
  33. 33. 9 Highlight your partners and community
  34. 34. Doing so adds to your event’s credibility
  35. 35. Value and showcase who they are, what they do, and how they’ve contributed to your event
  36. 36. Looking for the perfect page? TRY PEATIX Peatix provides all the tools you need to create, promote, and manage an event in one ticketing platform.
  37. 37. Suling Wong Produced by Claire Ding Original article by
  38. 38. Thanks for reading Share this if you liked it! :) Share on TwitterShare on Facebook