Looking to promote your new event on Facebook? Try these 5 refreshing Facebook post types to engage your online audience and get the word out about your event. Get our free ebook to plan the event your community will love at http://ptix.co/2eHr4iN. Follow us for more event management #peatips and #eventhacks.

1. 5 types of Facebook
posts you can create
to promote your event

2. 47MPUBLIC FACEBOOK EVENT PAGES
WERE CREATED IN 2015

3. Competition is strong on
Facebook’s News Feed.

4. So, how can you craft content that
stands out above the noise?

5. You’ll want to portray your event in an
appealing way to your event’s target
audience by experimenting with these
five post types for Facebook.

6. Try out one of the many suggestions if
you’re feeling stuck.

7. 1. POSTS THAT TELL
THE STORY OF YOUR
EVENT

8. Does your event have a clear narrative?
If your event was a superhero, what
would their story of origin be?

9. Every event has a reason for its being.
Be generous about sharing it!

10. If your event has received considerable
publicity that already addresses these
questions and paints its story, share
these on Facebook and emphasise the
best parts of each article.

11. Here are some storytelling posts you
can include.

12. Shoutout to
sponsors and
highlight their
value to
attendees

13. Explain why
you’re doing this
event, and for
whom

14. Offer an inside
look at the
‘characters’ of
your event

15. Share news
articles and
video interviews

16. Provide the event
programme,
itinerary

17. And an in-depth
look at each sub-
event or fringe
event, if any

18. Don’t forget to
help your guests
prepare for the
event!
(e.g. directions, what to bring)

19. 2. POSTS THAT
CONTEXTUALIZE
YOUR EVENT

20. Most events do not exist in a vacuum,
they typically relate to a current
passion or a cause.

21. Promote your event by successfully
situating it in its wider context with the
following bigger-picture posts:

22. Recent news
articles related to
what your event
is addressing

23. External
discussions taking
place around the
world relevant to
the themes of
your event

24. Intriguing data
your attendees
should be aware
of before they
arrive

25. Information about
the community and
culture your event is
situated in—
especially helpful for
people from out of
town

26. 3. INSIDE LOOKS
BEHIND THE SCENES

27. In response to the paradox of technology
bringing people closer together whilst
simultaneously isolating people in reality,
brands and marketers are increasingly
becoming more authentic.

28. It is incredibly rewarding for any brand
to step behind the glitz and glamour
and show their audience an
unpolished view of what happens
behind the scenes.

29. Images or live videos that create an
emotional connection to your event
helps build a sense of attachment and
generate its own buzz.

30. Keeping-it-real posts of this type will
include the following.

31. Sharing the
planning that
goes into an
event

32. Disclose
challenges that
pop up along the
way and how your
team overcame
them together

33. Feature the team
and acknowledge
their talent, skills,
support, and hard
work!

34. Shots of your
team hard at
work and of
setting things up
at the event

35. 4. FOMO-INDUCING
POSTS

36. It takes a skilled community
management team to create a sense
of FOMO (Fear Of Missing Out).

37. Not all of your followers and audience
will be able to attend your event, so
what sets those who show up apart?

38. What information can you share that
swings a person from RSVPing ‘Maybe’
to ‘Going’?

39. List perks that
people who show
up will enjoy (eg.
what’s in that
goodie bag?)

40. Hint at a mystery
guest or surprise
during the event

41. Actually listing
what they will be
missing out on if
they come

42. Highlight event
exclusives that
will not be
available
anywhere else

43. Offer ticket
promotions and
discounts for
people who show
up in groups

44. 5. JUST FOR FUN
POSTS

45. Promoting your event with a healthy
sense of humour is never a bad thing.

46. Don’t be afraid to show off what makes
your event and your team a little goofy,
imperfect, flawed and human just like
everyone else!

47. In the age of overshare and keeping it
real, it isn’t worth it anymore to come
off immaculately put together.

48. Your community wants to be
pleasantly surprised by how
accessible and witty you can be.

49. Try inventing
memes

50. Play pranks or
don costumes

51. Pull funny faces

52. Make inside
jokes and
running gags

53. Post cat photos!
It is no secret
that cats rule
over the internet
animal kingdom

55. Engagement is key to reaching more
of your current Facebook following
and tapping into their social circles, to
renew or pique an interest in your
Facebook page.

56. PRO-TIP
Set aside a social media budget to promote
top-performing posts on Facebook to garner
more eyeballs, particularly posts you think will
strike a chord with your event’s target
audience.

57. Got your own event management tools
and tips to share with fellow event
organizers?
Tell us in the comments below!

58. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and tools
to help you plan and market your event like a pro
in no time.

59. Suling Wong
Produced by
Claire Ding Liyana Dizzy
Original article by

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Event Marketing 101: 5 types of Facebook posts you can
generate to promote your event