Crowdsourcing and Crowdfunding Intro for Winston-Salem Chamber of Commerce - July 18/2012.

1. Crowdsourcing and
Citizen Engagement
Paul
Dombowsky

2. Will
Rogers
famously
said
that
“Everybody
is
ignorant,
just
on
different
subjects.”
One
of
the
lessons
of
modern
social
media
is
that
the
reverse
is
also
true:
everyone
is
knowledgeable,
just
on
different
subjects.
Social
media
and
crowdsourcing
provide
unique
ways
to
tap
into
that
knowledge.
BiIle,
Haller
and
Kadlec
–
Promising
PracMces
in
Online
Engagement,
Australia
2

3. Citizen Engagement Spectrum
The
shiP
to
the
right
makes
for
happier
ciMzens
–
what
about
staff?
6

4. Crowdsourcing
Defined
An
engagement
process
whereby
organizaMons
seek
input
from
either
open
or
closed
communiMes
of
people,
either
homogenous
or
not,
to
contribute
ideas,
soluMons,
or
support
in
an
open
process
whereby
the
elements
of
creaMvity,
compeMMon
and
campaigning
are
reinforced
through
social
media
to
come
up
with
more
powerful
ideas
or
soluMons
than
could
be
obtained
through
other
means.
Why
Bother?
OrganizaMons
have
a
difficult
Mme
engaging
with
their
communiMes
to
strengthen
their
relaMonship
and
be
ciMzen/crowd
focused.
Internal
or
external,
the
community
has
ideas
that
can
be
harnessed
that
come
from
diverse
backgrounds,
experiences
and
educaMon.
7

5. Citizen Engagement for Your City
• There
are
many
one
way
conversaMons
happening:
• Blogs
Downtown
Winston
Salem
•
Winston
Salem
Journal
• Driven
by
Social
Winston
Salem
PoliMcs
• Media
Pladorms
ePodunk
•
Democracy
North
Carolina
•
Under
the
Dome
•
• Podcasts
• The
Lesdesirables
• WUNC-­‐Sot
• The
State
of
Things
(WUNC)
• Make
no
mistake
–
your
ciMzens
want
to
be
involved
in
transforming
the
City
of
today
to
City
2.0.
• Where
is
the
engagement?
Where
is
the
innovaMon
happening?
8

6. ONLINE ENGAGEMENT
Use
Cases
Levels
of
Engagement
Lifecycle
IdenMfying
problems,
opportuniMes
or
future
issues
Collaborate
&
Empower
Consult
&
(CollaboraMon)
Policy
ConsultaMon
Involve
Listen
&
Inform
(ConsultaMon)
(InformaMon)
IdenMfy
Customer
Service
and
(Audience
Service
Delivery
Analysis)
CommunicaMon
and
PromoMon
Land
Use
and
Development
Programs
and
IniMaMves
9

7. Who is your crowd?
CITY
Explicit
Experts
Emergent
Experts
(community
leaders,
front
Engagement
line
stakeholders)
Targets
General
Audience
10

8. Where Innovation / Crowdsourcing Fits
Open
Space
How
we
gather
Open
InnovaMon
Social
Media
Crowdsourcing
Community
How
we
talk
Where
ideas
come
from
Leadership
How
we
inspire
&
enable
11

9. Innovation: Crowdsourcing vs The Survey
Crowdsourcing
Surveys
• Lends
itself
to
diversity
of
parMcipaMon
• Great
for
solidifying
preconceived
• Fewer
barriers
to
parMcipaMon
ideas
or
direcMons
• Drives
innovaMon
–
new
ideas
from
leP
• Hidden
field
that
have
merit
• Requires
interpretaMon
which
is
open
• Easy
to
interpret
–
the
crowd
generally
to
biases
by
reviewers
makes
things
clear
• Doesn’t
encourage
creaMvity
• Comments
are
focused
12

10. The Appeal
• Crowdsourcing
surfaces
new
perspecMves
• Invites
parMcipaMon
from
nontradiMonal
sources
• Infuses
real
energy
into
the
process
of
generaMng
ideas
and
content
• Empowers
people
when
they
feel
their
voice
is
being
heard
• Technology
can
enable
parMcipaMon
by
disenfranchised
(ie.
PCs
in
libraries/shelters
with
ciMzen
engagement
campaigns)
• Builds
engagement
and
relaMonships
with
new
audiences
13

11. Things to Watch For
• Excessive
lobbying
and
promoMon
• Narrow
crowds
product
narrow
results
• No
follow-­‐through
causes
creditability
hit
• If
you
say
you
are
generaMng
soluMons
for
X,
communicate
what
happened
and
why
• Broad
ideaMon
campaign
descripMons
will
result
in
less
focused
results
BUT
too
narrow
will
restrict
creaMvity
• Dismissing
ideas
that
seem
far
fetched
• IdeaMon
oPen
requires
refinement
–
understanding
what
your
crowd
is
saying
by
‘x’
14

12. Example 1: Citizen Engagement
NYC
CiMzen
Engagement
Program
15

13. Example 2: Citizen Engagement in SF
San
Francisco
Engage4change
CiMzen
Engagement
Program
(2
weeks)
• No.
of
Engagements
=
2252
• Referrals
=
64%
from
TwiIer
• Cost
=
500
ice
cream
cones
($1,000)
• Humphry
Slocombe’s
Crowd
=
320,000
twiIer
followers
and
Facebook
Friends
16

14. Example 3: Myscouts Innovation
Launched
in
May
of
2012
Designed
to
move
ideas
for
improving
Scouts
and
the
web
experience
from
email
to
an
open
innovaMon
pladorm.
17

15. Example 4: Open Innovation with Citizens
Case Study
City
of
OIawa
CITY OF OTTAWA: Choosing our Future Campaign
The City of Ottawa selected the Ideavibes Crowd
Have
a
Say
Sustainability
Campaign
Engagement Platform™ as a pilot project to test Key Successes
crowdsourcing and the Ideavibes tool to generate 1. Engagement and participation from new voices
interest, awareness, engagement, innovation and 2. Demonstrated the public is ready to make sustainable choices
momentum leading up to the release of 3 draft plans 3. Sparked innovation in the community around an important
focused on sustainability. issue for the future
Critical Success Factors Goals Results
The critical success factor for the ‘Have a The City of Ottawa had a number of goals The City of Ottawa exceeded their goals
Say’ campaign was to provide an acces- they needed to fulfill with this process: through this engagement process using the
sible process that would open a channel Ideavibes Crowd Engagement Platform.
for innovation for those who: • Generate ideas and gauge support During the campaign, over 6000 were
• Increase social media presence engaged with:
• are high-interest but have limited
capacity for engagement • Continue building relationships with new • 213 Ideas generated
audiences
• do not or are unable to attend public • 150 Comments made
events • Demonstrate that the public is ready to
make sustainable choices • 6122 Votes cast
• are not comfortable being vocal but • Tripling of website visits and average
whose voice deserves to be heard • Engage at least 1000 participants
time on the site
• want online alternatives for engagement • Over 50% of referrals to the campaign
- choice and variety came directly from the crowd
How Citizens Participated
The campaign’s central question was:
Purpose of this Engagement What is your idea for how the Cities of Ideavibes
Ottawa and Gatineau and the National
The purpose of this campaign, and the Capital Commission (NCC) can make our Ideavibes has developed the first
use of the Ideavibes Crowd Engagement Capital Region more sustainable? What Crowd Engagement Platform to enable
Platform, was to generate conversation choices will you personally make to create a organizations to create crowdsourcing
and innovation around sustainability in our more sustainable future? Then citizens were and/or crowdfunding campaigns that use
community, inspire personal actions, hear able to participate in one or more of four the power of social media and tapping
from a new audience and embrace ideas ways in either English or French: into the wisdom of crowd to strengthen
from those not normally heard from, be relationships through engagement and
able to spread the word about the initia- • Vote on ideas they supported participation. It’s about starting innovative
tive by tapping into social media, engage projects, building better products, setting
• Submit a new idea
large numbers of citizens in a cost effective, new directions, driving innovation, being
transparent, innovative and sustainable • Comment on existing ideas
more community-focused, funding worthy
way, and generate momentum and energy • Share ideas (Twitter, Facebook, Email) initiatives and sparking social change.
leading to the release of the plans.
www.ideavibes.com | @ideavibes | blog.ideavibes.com | paul@ideavibes.com | +1.613.878.1681
18

16. Example 5: State of Washington Budget
Ideas
for
cuung
the
state
budget
were
generated
with
this
online
campaign:
-­‐ 2,000
ideas
posted
-­‐ 130,000
votes
cast
Problems:
Ideas
not
implemented
–
reasoning?
-­‐ State
said
some
ideas
did
not
take
into
account
the
complex
relaMonship
between
Federal
and
State
Government
-­‐ Most
popular
idea
–
end
the
ability
of
reMred
employees
to
double
dip
–
collect
pension
and
work
as
a
contractor.
Not
implemented
due
to
poliMcal
nature
of
issue.
-­‐ CiMzens
leP
wondering
–
is
crowdsourcing
a
legiMmate
exercise,
or
only
for
public
relaMons?
19

17. Example 6: Development Site in NY
hIps://popularise.com/ciMes/1/neighborhoods/1/projects/1
20

18. More Crowdsourcing for Your City
Possibili;es
include:
• Property
development
–
front
end
–
what
do
you
want
to
see
here?
• RecreaMon
programs
• Policy
development
• BudgeMng
–
what
would
you
be
willing
to
sacrifice
to
do
X
• How
should
we
celebrate
X?
How
should
we
honour
Mr/Mrs.
X?
• We
have
a
problem
with
X
(ie.
Vandalism)
–
what
should
we
do
to
solve
it?
(could
be
broad
or
hyper
local)
• Process
changes
• The
how
to
implement
for
new
programs
and
policies
21

19. It all starts with a Question or Problem
• Needs
to
be:
– Clear
and
compelling
– Not
leading
– Allow
for
open
innovaMon
– Encourage
parMcipaMon
– Allow
for
outliers
to
feel
comfortable
22

20. I have a challenge
• Land
use
determinaMon
–
who
drives
the
agenda
and
the
conversaMon?
• Two
approaches
• Opportunity
driven
• InnovaMon
driven
• The
difference
lies
in
where
the
ideas
come
from
• From
the
user
or
the
customer
• From
the
supplier
23

21. What is Crowdfunding?
So
many
definiMons
…
According
to
Wikipedia
–
crowdfunding
describes
the
collecMve
cooperaMon,
aIenMon
and
trust
by
people
who
network
and
pool
their
money
and
other
resources
together,
usually
via
the
Internet,
to
support
efforts
iniMated
by
other
people
or
organizaMons.
Crowdfunding
occurs
for
any
variety
of
purposes,[1]
from
disaster
relief
to
ciMzen
journalism
to
arMsts
seeking
support
from
fans,
to
poliMcal
campaigns,
to
funding
a
startup
company,
movie
[2]
or
small
business[3]
or
creaMng
free
soPware.
Crowdfunding
is
a
type
of
crowdsourcing.
5

22. Types of Crowdfunding
Equity
DonaMon
Based
Based
Revenue
&
profit
sharing
Lending
Based
Reward/ 11%
P2P
lending,
P2B
Preorder
lending
&
Based
DonaMon
Based
social
lending
22%
49%
Equity
Based
Lending
Based
18%
Reward
Based
8

23. Crowdfunding Worldwide
US$1.5BN
2011
–raised
through
crowdfunding
globally
452
04/2012
–
Number
of
Crowdfunding
Pladorms
9

24. Why?
• There
was
a
gap
for
funding
‘stuff’
and
the
market
filled
the
need
with
a
new
channel
• The
gap
was
for
a
new
way
to
fund
change
• InnovaMon
• CreaMve
endeavors
• Startups
• ChariMes
–
new
channels
• ReflecMon
of
the
dissaMsfacMon
with
current
channels
for
funding
• Control
maintained
by
the
creators/founders
• Funders
aren’t
looking
for
control
–
they
just
want
to
parMcipate
/
belong
/
connect
10

25. Mind the Gap – Small Business Funding
• Over
the
past
17
years,
65%
of
net
new
jobs
came
from
small
business
• Small
business
/
start-­‐ups
used
to
find
funding
by
tapping
into
savings,
home
equity
and
friends/family
• Savings
rates
have
declined
and
home
equity
has
been
disappearing
• $51b
invested
in
US
start-­‐ups
in
2010
–
accredited
investors
made
up
only
19%
-­‐
majority
came
from
friends
and
family
($41.6
billion)
Source:
Forbes,
June
6,
2012,
hIp://blogs-­‐images.forbes.com/ilyapozin/files/2012/06/infographic.png
11

26. I have a challenge
Opportunity
Driven
(supplier)
Innova;on
Driven
(customer)
City
releases
RFI
City
Posts
Challenge
Developers
SelecMon
Respond
Developers
invited
Crowdsourcing
to
respond
to
used
to
generate
specific
RFP
ideas
Study
Short
list
Feasibility
Review
Crowd
determines
takes
place
their
preference
ConsultaMon
24

27. Government as a Platform
• Ideas
and
informaMon
produced
by
and
on
behalf
of
the
ciMzen
or
the
crowd
• Crowd
is
empowered
to
spark
the
innovaMon
that
will
result
in
an
improved
approach
to
governance
• Move
away
from
‘Vending
Machine
Government’
Expect
Pay
Taxes
Repeat
Services
• Responsibility
is
shared
between
ciMzens
and
staff
25

28. Vision for Engagement for Cities
• Central
portal
where
both
ciMzens
(have
one
view),
and
City
staff
(have
a
different
view),
can
see
all
engagement
happening
at
any
given
Mme
–
list
and
mapped.
• City
staff
–
create
campaigns
based
on
requirements
–
help
in
choosing
the
right
methodology
and
tool
set
(town
hall
meeMng,
survey,
crowdsourcing,
etc.)
• CiMzens
–
quickly
be
able
to
check
consultaMons
relevant
to
them
–
see
results.
• Single
pain
of
glass
or
panel
approach
to
engagement
• It
could
look
like
this:…
26

29. Possible Option for
Citizen Engagement Portal
27

30. Ideavibes Citizen Engagement Platform
• Easy
to
set-­‐up
and
deploy
• Able
to
run
mulMple
campaigns
at
once
• Can
run
Crowdsourcing
and
Crowdfunding
Campaigns
• Build
sMckiness
and
community
around
those
that
engage
(sign-­‐in
and
see
past
votes,
comments,
ideas)
• Hosted
soluMon
(in
Canada)
• Able
to
be
implemented
on
exisMng
website
or
set-­‐up
in
new,
desMnaMon
site
• Social
Media
connected
• Pay
per
campaign
model
–
mulMple
campaigns
can
be
run
at
once
28

31. Crowdfunding Opportunities for Your Organizations
Helping
Make
Change
Happen
One
Project
at
a
Time
Crowdfunding
for
Start-­‐ups
• Regionally
or
locally
based
Crowdfunding
for
Community
IniMaMves
• Regionally
or
locally
based
Centrally
run
iniMaMve
for
City
to
post
projects
–
respond
to
challenges
• IE
Federal
sponsored
Crowdfunding
Site
for
Community
AcMon
Crowdfunding
and
Crowdsourcing
to
make
projects
happen
• CombinaMon
of
Funding
and
Ideas
and
ExperMse
21

32. Crowdsourcing Opportunities for Your Organizations
Innova;on
from
your
Crowd
Solve
problems
by
geung
input
from
your
crowd
• Internal
and
External
Crowd
Drive
innovaMon
by
supporMng
‘Ideas
that
MaIer’
• Improve
programs
and
processes
Build
success
stories
and
support
partnerships
• Develop
culture
of
innovaMon
and
making
things
happen
Crowdsourcing
as
part
of
your
ciMzen
engagement
strategy
• Coupled
with
increased
social
media
acMvity
to
enhance
exposure
and
create
new
opportuniMes
22

33. Thank you – Questions?
Paul
Dombowsky
|
613.878.1681
|
paul@ideavibes.com
|
www.ideavibes.com