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So just what is this internet thing anyway How to Leverage a Meaningful Online Presence Peter Kaizer | Web/Multimedia Director Catholic Relief Services
A little about me ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet is NOT what it used to be ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Internet is NOT what it used to be ,[object Object]
The Recipe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web site ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web site Lets look at a few…
Web site Donate widget on every page Email sign up widget on every page Easy sharing on every story
Web site Footer is an underused part of most web sites
Web Site ,[object Object]
Search optimization & marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search optimization & marketing ,[object Object]
A Blog (can I do that) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Blog (yes you can do that) ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Blog (yes you can do that)
Web Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Multimedia ,[object Object]
Web Multimedia ,[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email Marketing Link to web version Forward to friend Keep it short & link to  Web site
Email Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],(yeah, right.)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks
[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks
Social Networks
A few tricks we’ve tried.  Social Networks
Social Networks Join forces with your supporters
Contests and giveaways  Social Networks 225 new fans in 9 days - 5x the rate we would typically see over the same time
Setting goals:  “Help us reach 1,000 friends!”  Social Networks
Cross-promote  Social Networks Footer of all CRS Community emails
Emergencies  Social Networks
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networks
Management & governance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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