Graduate Recruitment Trends
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Graduate Recruitment Trends
- 1. Peter Cosgrove Date: January 6th 2012
- 2. Trends for the Graduates of the Future I hate networking!! • Mobile Devices • Social Media and Recruiting • Availability of Data to graduates • Internships
- 3. The Growth in Mobile
- 4. Mobile Recruitment I hate networking!! • Smartphones becoming a necessity for the graduate population • 39% of smartphone users use their phone in the bathroom
- 5. Mobile Recruitment • 1.2 Billion Mobile Apps Were Downloaded over The Holidays • A record breaking 242 million apps were downloaded worldwide on Christmas Day • Google engineers “number 1 focus is on mobile”
- 6. Social Media
- 7. 2. Social Media I hate networking!!
- 8. Our trust levels…. Only 20% of people trust advertising. But 78% of people trust the recommendations of their network. Source: Neilsen Trust in Advertising. Oct 2007
- 11. Deloitte New Zealand Deloitte New Zealand, award for use of Facebook for attracting Graduates.
- 12. PwC Video I hate networking!! Its what the public want to see not what you want to put out there
- 13. Trend – Tomorrow’s candidate I hate networking!! James is 12 …his last Christmas list was online using price comparison site data! …her favourite film is Ironman, he downloaded it from iTunes ...he put together his holiday videos into a 5 minute movie using the iMovie app … after scanning a QR code on his mum’s iPhone, he won a trip to Disneyland … he taught his dad to stream football online => Do you think he’ll ever send you her CV or reply to a job ad?
- 14. The Availability of Data I hate networking!!
- 15. We are living in exponential times 32 billion searches are performed on Google every month …this was 2.6 billion in 2006
- 16. 3. The growth in Data - Over 150,000 new videos per day - 200,000,000 blogs and counting. - 120,000,000 profiles on Linkedin
- 17. Case studies - UPS Graduate program using “gamification” I hate networking!!
- 19. Internships I hate networking!! • Companies more risk averse • Economy is more accepting to internships • The “currency” of a degree • The best form of assessment
- 21. Conclusion I hate networking!! • Getting engagement from the graduate of the future will be the key • Companies need to understand how graduates want to apply • Social media can help or hinder • “Good” companies will win
- 22. Cpl is looking to hire graduates as well as experienced recruiters to work with ireland’s leading recruitment consultancy, please feel free to refer anyone to Thank You & Questions peter.cosgrove@cpl.ie Name: Peter Cosgrove Title: Director, Cpl Email: peter.cosgrove@cpl.ie Twitter: @petercosgrove Phone: +353 87 6200836
Hinweis der Redaktion
- This is the important point – people are trusting what they see written by people they know, more than adverts or third party editorials or articles - this is the important for you to understand
- These numbers are truly staggering ….however lets think about what we do with this informationHow many emails do you sign up for/ How many group discussion do you joinHow many things can you manage in one day…..and do a good job.Before anyone thinks that it might be better to ban certain social media sites in the workplaceForrester research/ Melbourne – it led to 9% less productivity when sites were banned.