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Bargain & Calendars
Why Bargain Books? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Exclusivity ,[object Object]
This Is Our Time
Remainders
Remainders ,[object Object],[object Object],[object Object],[object Object]
Promotional Books
Promotional Books ,[object Object],[object Object],Exclusivity
Exclusive Original Works
Exclusive Original Works
New Formats Everywhere $14.00 Exclusive $9.98! Before After
Public Domain Before After Everywhere $11.95 Exclusive $9.98!
The  Classics New 50,000 Sold Since February
The  Classics New Over $11.5 Million in Sales in 2007
Exclusive Reprints and Bind-ups 200,000 Sold! 2 Printings in 5 Months New This Fall
Exclusive Kits Over 60% Growth in 2 Years
3 Ways to  Sales Maximize
Working the Section
Working the Section Promotions Sales by Placement Follow Promotional Plans
Working the Section ,[object Object],[object Object],[object Object],[object Object],[object Object],Promotional Space
Working the Section Move to Gondolas Sales by Placement
Working the Section ,[object Object],[object Object],[object Object],Subject Bays
Working the Section Sell 1s and 2s Sales by Placement
Working the Section ,[object Object],[object Object],[object Object],1s and 2s: a good thing Bottom shelf = 52 boxes a year!
Transition to Holiday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three-month process 8/18−11/13
Transition to Holiday ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three-month process 8/18−11/13 Method to the madness
The Right Book  at the Right Time
3 Points to Take Away ,[object Object],[object Object],[object Object]
The Greenest Calendar’s is Silver Lining
Silver Lining Success Story ,[object Object],[object Object],[object Object],[object Object],Follow Promotional Plans
In 2008 Silver Lining Saved 7,077 Fully grown TREES 2,439,662 Gallons of WATER 4,160 Million BTUs of ENERGY 40 Years of ELECTRICITY for the average US home 333,401 Pounds of solid WASTE 649,680 Pounds of GREENHOUSE GASSES
Silver Lining Over 100 Titles! 1000+ Units Per Store
Calendars A Year-Round Business Sales
% of Sales by Format
Transition to Holiday ,[object Object],[object Object],[object Object],[object Object],[object Object]
Transition to Holiday ,[object Object],[object Object],[object Object],[object Object],[object Object],Method to the madness
We Heard You… ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object]

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Barnes & Noble PowerPoint Presentation

Hinweis der Redaktion

  1. 4 Printings – Over 57,500 in print
  2. 4 Printings – Over 57,500 in print
  3. Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.
  4. Classics are a very important segment of the Bargain business. In 2007 we sold over $11.5 million of our three classics series in Bargain alone.