This deck has been presented on the Founder Institute Session about Sales and Traction, in Curitiba at 11/5/15.

1. Sales and Traction

2. www.asaas.com
SaaS Funnel
Visit Lead Trial Subscription Referral
Visitor Access your landing page
Use Mixpanel and track them with cookies. You should create good
tracking points to see how they are behaving.
Use optimizely to A/B test variations and improve conversion rate.

3. www.asaas.com
Visit Lead Trial Subscription Referral
Customer leaves a e-mail or phone
You should immediately start a nurturing campaign in this lead.
Look for 20% to 30% conversion rate from Visit. No problem if it
begins with 4-10% conversion.
SaaS Funnel

4. www.asaas.com
Visit Lead Trial Subscription Referral
You customer actually creates a account.
This is where the magic happens, you should make them really
engajed in your product. If you are not sure what it is, try Totango.
Setup a helpdesk and webchat to help your users and get quick
feedback. Fast responses makes your customer happy.
SaaS Funnel

5. www.asaas.com
Visit Lead Trial Subscription Referral
This is where he buys your application.
You should look for user retention, because churn rate is a bitch.
3% to 5% is a acceptable conversion rate from trials.
SaaS Funnel

6. www.asaas.com
Visit Lead Trial Subscription Referral
This is really hard to achieve and is what makes this game fun.
You can test it using the Net Promoter Score method.
If you get your virality above 1, you are going to unicorn land baby!
SaaS Funnel

7. www.asaas.com
500s goodies

8. www.asaas.com
Product Market Fit
There are three stages:
1. The IDEA fits: Your Landing Page fits to a real market so ppl
subscribes for it.
2. The Comercial Process fits: People start to pay for something
that you’r selling.
3. The Product Fits: You start to receive lots of reviews of ppl
saying: I’m in love with you guys! THANKS GOD ur there.

9. www.asaas.com
Traction.. Baby!
What it means to have TRACTION?
Traction is all about the number of customers you have and
growth.
IF you can make a graph of numbers of clients or users that is
growing up…
Show it to a investor.. and he’ll show you the money!
“Traction trumps everything!”

10. Thank you!
founders@asaas.com
www.asaas.com
www.asaas.com