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Social Media

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Do I need it? <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>

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Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul><li>Putting it in to context </li></ul><ul><li>The Future </li></ul><ul><li>Making in work </li></ul>

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Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

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Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools. </li></ul>What’s new?

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Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>

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Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>

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Business Benefits Buzz <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>

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What can it do? <ul><li>Greater access to your support materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Amplifies your message </li></ul>

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Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul>

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Migraine Action <ul><li>Existing Community </li></ul><ul><li>Latest News </li></ul><ul><li>Events </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Forum </li></ul><ul><li>Resources </li></ul>

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Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>Presentation delivered by Caron Lyon from PCM creative to Migraine Action

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What makes you different? Identity Brand Personality Product Philosophy Ethics

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Resource Availability http://www.slideshare.net/pcmcreative

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Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>

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On line Publishing

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All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action

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The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>

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<ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps

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Social Networking Networking via the Web <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul><ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>

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National vs. International R.O.E : Return on Engagement

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Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase

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Is any body out there? Migraine

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Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter . com </li></ul>

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Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook

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Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>

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Groups & Fan Pages October 2009 2,822 members

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Online Tools & Services

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The Future

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Mobile Media

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Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”

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Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac

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User Generated Content

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Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>

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The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line

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Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>

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Be curious

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Questions

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Contact me www.pcmcreative.co.uk