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Migraine Action - Leicester - Oct 2009

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Migraine Action - Leicester - Oct 2009

  1. 1. Social Media
  2. 2. Do I need it? <ul><li>Don’t add technology to the way you do things. </li></ul><ul><li>Change the way you do things when you know what the technology can do. </li></ul>
  3. 3. Overview <ul><li>Defining Social Media. </li></ul><ul><li>What can it do? </li></ul><ul><li>Self Reflection </li></ul><ul><li>Putting it in to context </li></ul><ul><li>The Future </li></ul><ul><li>Making in work </li></ul>
  4. 4. Global Business Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  5. 5. Social Technology <ul><li>Technology including old technologies such as the postal system and other means of interpersonal communication which long predate telephones, computer networks or social networking tools. </li></ul>What’s new?
  6. 6. Web 2.0 <ul><li>Harnessing Collective Knowledge </li></ul><ul><li>Rich User Experience </li></ul><ul><li>More Channels of Communication </li></ul>
  7. 7. Social Media <ul><li>The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis, forums. </li></ul>
  8. 8. Business Benefits Buzz <ul><li>Cost effective web updates </li></ul><ul><li>Greater control of your web content </li></ul><ul><li>Boosted organic Goggle listings </li></ul><ul><li>Cost reduction on printed materials </li></ul><ul><li>Eco-friendly </li></ul>
  9. 9. What can it do? <ul><li>Greater access to your support materials </li></ul><ul><li>Greater reach for your marketing materials </li></ul><ul><li>Facilitates word of mouth sharing </li></ul><ul><li>Enables social sharing </li></ul><ul><li>Amplifies your message </li></ul>
  10. 10. Time <ul><li>Email updates </li></ul><ul><li>Text updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>Task Management </li></ul><ul><li>Synchronised Aggregation </li></ul>
  11. 11. Migraine Action <ul><li>Existing Community </li></ul><ul><li>Latest News </li></ul><ul><li>Events </li></ul><ul><li>Polls & Surveys </li></ul><ul><li>Forum </li></ul><ul><li>Resources </li></ul>
  12. 12. Strong Foundations <ul><li>Discussions need listening to. </li></ul><ul><li>Networks need nurturing. </li></ul><ul><li>Sharing needs encouraging. </li></ul><ul><li>News need broadcasting. </li></ul>Presentation delivered by Caron Lyon from PCM creative to Migraine Action
  13. 13. What makes you different? Identity Brand Personality Product Philosophy Ethics
  14. 14. Resource Availability http://www.slideshare.net/pcmcreative
  15. 15. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
  16. 16. On line Publishing
  17. 17. All roads lead home Audience Agents Clients Funders, Investors Customers Stakeholders Staff, Team, Employees Suppliers Press Presentation delivered by Caron Lyon from PCM creative to Migraine Action
  18. 18. The 7 Roads of Social Media <ul><li>Generate new leads? </li></ul><ul><li>Provide customer service? </li></ul><ul><li>Improve customer retention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Do business more productively? </li></ul>
  19. 19. <ul><li>Arrive </li></ul><ul><li>Listen </li></ul><ul><li>Ask </li></ul><ul><li>Provide </li></ul><ul><li>Advise </li></ul>The 5 steps
  20. 20. Social Networking Networking via the Web <ul><li>MANAGE </li></ul><ul><li>MAINTAIN </li></ul><ul><li>MEASURE </li></ul><ul><li>AGGREGATION </li></ul><ul><li>DISTRIBUTION </li></ul><ul><li>INVESTIGATION </li></ul><ul><li>SHARING </li></ul><ul><li>NETWORKING </li></ul><ul><li>PUBLISHING </li></ul>
  21. 21. National vs. International R.O.E : Return on Engagement
  22. 22. Twitter <ul><li>Twitter was launched in July 2006 </li></ul><ul><li>Dec 07 – 08 Twitter grew from 500,000 to over 4 million users </li></ul><ul><li>Dec 08 to Mar 09 Twitter grew from 4 million to 14 million </li></ul>Information from crunchbase
  23. 23. Is any body out there? Migraine
  24. 24. Advanced Twitter <ul><li>Who makes the grade? </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter . com </li></ul>
  25. 25. Facebook <ul><li>More than 40 million status updates each day </li></ul><ul><li>50% of our active users log on to Facebook in any given day </li></ul>Information from crunchbase Official statistic from Facebook
  26. 26. Facebook <ul><li>Status Updates </li></ul><ul><li>Groups </li></ul><ul><li>Fan Pages </li></ul><ul><li>Forum discussions </li></ul><ul><li>Notice Boards / Wall </li></ul><ul><li>PPC targeted advertising </li></ul><ul><li>Video </li></ul>
  27. 27. Groups & Fan Pages October 2009 2,822 members
  28. 28. Online Tools & Services
  29. 29. The Future
  30. 30. Mobile Media
  31. 31. Mobile Futures UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
  32. 32. Stay Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
  33. 33. User Generated Content
  34. 34. Integration - Push and Pull <ul><li>Tagging </li></ul><ul><li>Embedding </li></ul><ul><li>Sharing </li></ul><ul><li>Connecting </li></ul><ul><li>Badges </li></ul><ul><li>Widgets </li></ul><ul><li>RSS </li></ul>
  35. 35. The current buzz <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Delicious </li></ul><ul><li>Linkedin </li></ul><ul><li>Flickr </li></ul>Image Draw the Line
  36. 36. Making it Work <ul><li>Make the web part of your process. </li></ul><ul><li>Schedule social media time </li></ul><ul><li>Start small. </li></ul><ul><li>Pick your platforms. </li></ul>
  37. 37. Be curious
  38. 38. Questions
  39. 39. Contact me www.pcmcreative.co.uk

Hinweis der Redaktion

  • The Internet. Social Technology… the tool, services and application availible. Social Media… the products and results derived from using Social Technology.
  • Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.