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Promoting your campaign or fundraising event online

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Promoting your  campaign or fundraising event online Priscilla Brice-Weller November 2006

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public diaries photo albums correspondence calendars address books private online offline

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“ If you do build a great experience, customers tell each other about that.  Word of mouth is very powerful.”  Jeff Bezos,...

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Promoting your campaign or fundraising event online

A speech for non-profit and community organisations at the annual Making Links conference in Sydney, November 2006. It covers 5 examples of innovative ways to promote a campaign or fundraising event online.

A speech for non-profit and community organisations at the annual Making Links conference in Sydney, November 2006. It covers 5 examples of innovative ways to promote a campaign or fundraising event online.

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Promoting your campaign or fundraising event online

  1. 1. Promoting your campaign or fundraising event online Priscilla Brice-Weller November 2006
  2. 2. public diaries photo albums correspondence calendars address books private online offline
  3. 3. “ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon.com founder
  4. 4. 5 social networking tools <ul><li>calendars </li></ul><ul><li>photos </li></ul><ul><li>blogs </li></ul><ul><li>videos </li></ul><ul><li>maps </li></ul>
  5. 5. Calendars <ul><li>www.upcoming.org </li></ul><ul><li>www.eventful.com </li></ul>Geek level: Time involved: Cost: Effectiveness:
  6. 6. Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5
  7. 7. Photos <ul><li>www.flickr.com </li></ul>Geek level: Time involved: Cost: Effectiveness:
  8. 8. Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy
  9. 9. Blogging Geek level: Time involved:  Cost: Effectiveness: www.myspace.com www.technorati.com
  10. 10. Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23
  11. 11. Videos <ul><li>www.youtube.com </li></ul>www.dogooder.tv Geek level: Time involved:  Cost: Effectiveness:
  12. 12. Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4 You can also use videos to show news coverage that your campaign or fundraising event received.
  13. 13. Maps <ul><li>maps.google.com </li></ul>Geek level: Time involved: Cost: Effectiveness:
  14. 14. Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.
  15. 15. Within the next 6 months, implement one of these promotion methods for your organisation
  16. 16. <ul><li>www.solidariti.com </li></ul><ul><li>slides from today’s presentation </li></ul><ul><li>read my blog for a regular update on web technologies for non-profits </li></ul><ul><li>contact me if you have a specific query </li></ul>

Hinweis der Redaktion

  • manage website for leading non-profit here as a consultant because passionate about the industry, what can be done, desire for positive social change this talk is mainly for beginners and intermediates with not a whole lot of technical ability or confidence

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