Online Marketing Strategies for Nonprofit Organizations. Steps to Optimize Your Website What is Organic Search Google Analytic - Measuring progress Leveraging Social Media Social Media Tips & tools Google Non-profit Grant - Questions Conclusion - Questions

1. Presented by Phyllis Breech
www.sa-technology.com
Online Marketing Strategies for
Non-Profit Organizations

2. Psalm 127:1
Unless the Lord builds the house, those
who build it labor in vain. Unless the Lord
watches over the city, the watchman stays
awake in vain.
www.sa-technology.com
The Foundation of Success

3. www.sa-technology.com
Introductions

4. You will
Learn
 What is Organic Search
 Google Analytics (Measuring progress)
 Leveraging Social Media
 Social Media Tips & tools
 Google Non-profit Grant - Questions
 Conclusion - Questions
 Steps to Optimize Your Website
(On-page Optimization)

5.  The Internet has changed the way we
Fundraise and share our passion
 New Times Require New Approaches
We are in a Social Media Revolution
 With Internet & Website geographic
restrictions are removed
Changing Times

6. Your Website is the Core
www.sa-technology.com

7. Purpose of your website
 Give Credibility to your cause
 Attract visitors
 Communicate, Educate, and Update
 Convert visitors to volunteers, donors, and
supporters.

8. Search Engine Optimization (SEO)
Is the process of affecting the visibility
of a website or a web page in the
search engine's "natural" or un-paid
("organic") search results.
According to Wikipedia

9. By using appropriate keywords on your site you'll
attract visitors who support your cause.
The more relevant your keywords, the more traffic
you'll attract, and the more lives you will change.
Determine Your Keywords

10. FREE=OrganicSearch

11. 1. Select the right keywords.
Example for a nonprofit focused on cancer resources,
consider including “Cancer resources”.
2. Keywords can be determined by performing keyword
research using Google Keyword Planner.
3. Write articles and post content using those keywords
Steps To Optimizing Your Website

12. On Page SEO (Optimization)

14. On-page Optimization
www.sa-technology.com

15. Title
URL(website address)
H1 - Title TAG

16. LeadAtl.org
Ranked #5

17. RANKED #5 for Keyword:
Atlanta Custom Applications
FACT
The more Keyword-rich content
you create the more search
engines will find you.

21. Questions?
www.sa-technology.com
https://www.facebook.com/phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech

22. Website reviews

23. 1. To set up tracking, you need to have access to
the source code for your website.
2. Login to your GA Account
3. Add tracking snippet that Google gives you from
GA Account.
* May need help from your webmaster
Adding Google Analytics(GA) Code

24. <script type="text/javascript"> if (!window.mstag) mstag = {loadTag : function(){},time : (new
Date()).getTime()};</script> <script id="mstag_tops" type="text/javascript"
src="//flex.msn.com/mstag/site/8eff24c7-d535-4333-9877-e27b8ad81869/mstag.js"></script>
<script type="text/javascript"> mstag.loadTag("analytics",
{dedup:"1",domainId:"1564103",type:"1",actionid:"47971"})</script> <noscript> <iframe
src="//flex.msn.com/mstag/tag/8eff24c7-d535-4333-9877-e27b8ad81869/analytics.html?
dedup=1&domainId=1564103&type=1&actionid=47971" frameborder="0" scrolling="no"
width="1" height="1" style="visibility:hidden;display:none"> </iframe> </noscript>
Tracking snippet that Google gives
you from your GA Account.

25. Tracking Response With Google Analytics
 Measure your response rates.
 Check which keywords are performing.
 Use Google Analytics to monitor traffic.

28. Google for Nonprofits

29. Google Grant = $10,000 per month
for AdWords for Nonprofits
Daily Budget of $330

31. Questions?
www.sa-technology.com
https://www.facebook.com/Phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech

32. Online Giving
•Online is steadily growing over the last couple
of years, up 8.9% from 2013 to 2014.
•Small organizations continued to see the largest
growth in online giving.
American individuals donated
$228 billion in 2012

33. Social Media
is Not just a Fade it’s a Revolution

34. Why you should not ignore SM
2 Billion Videos Are Streamed on YouTube
Each Day
1.15 Billion Active Facebook Users
131 Million Bloggers on the internet
10 Billion+ Tweets Sent Since 2006

35. 35

36. 1.4 billion
people
worldwide
donated to NP
2014

37. How Do you Get Started?
www.sa-technology.com

38.  Optimize website with select keywords
 Install Google Analytics
 Add a blog and blog often
 Create valuable content (content is king)
 Setup online lead capture (forms) on your website
 Optimize images with keywords
 Build targeted links to your website
 Tell your story in a compelling way
 Track results of your progress (Google Analytics)
Check List
www.sa-technology.com

39. facebook.com/phyllisbreechbiz
For a Chance To WIN a
FREE Website SEO Report

40. Questions?
www.sa-technology.com
https://www.facebook.com/phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech

41. Content Made Easy
www.sa-technology.com
https://www.facebook.com/phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech

42. Scheduling and Posting Content
www.sa-technology.com
https://www.facebook.com/phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech

43. Social Media Posting Schedule

44. Engaging Millennials
1. Tell us why we should care
2. Show us the pain; give us a villain
3. State the impossible
4. Let us define our own “why”
5. Promote common purpose
6. Be transparent
7. Show us progress, now
8. Celebrate each win
9. Show us what’s next
10. Give us a way to act

45. Social Media Etiquette
- Humanize your profile
- Be personal
- Add valuable content
- Rarely ask others for promotion
- Promote other’s content

46. Measurement
• Analyze
• What content are people responding to?
• What times/days am I getting the most traction?
• What conventions seem to get attention? (length
of message, type of message, platforms, etc.)

47. Wrap Up:
Key takeaways
• You can’t afford to ignore your Website or not have one.
• using your blog to publish content
• Social media rocks, but it’s not a silver bullet. Like any other
marketing effort, you have to use it effectively to be effective.
• Each Social Network has its own strengths and strategies, and
they may not all be right for you.

48. Ways Non Profits use Social Media?
• Brand awareness
• Customer service channel
• Word-of-mouth campaigns
• Building relationships with their
donors/members

49. Tools to use
Hootsuite: http://www.hootsuite.com
Tweet deck: http://www.tweetdeck.com
Spredfast: http://www.spredfast.com

50. • Become a trusted advisor and thought-leader
in your field for best success.
• Be findable on social media and the web.
• Build trust by sharing your story.
• Tell everyone where you are online.
Last But Not Least...

51.  www.google.com/analytics
 https://support.google.com/analytics/answer/1008080?hl=en
 www.google.com/grants
 www.google.com/webmastertools
 http://www.google.com/nonprofits/join/
http://googlegrantshelp.com/google-for-nonprofits/
https://adwords.google.com
https://plus.google.com/+GoogleforNonprofits/posts
 http://nonprofitorgs.wordpress.com
http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google
.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Resource Links

52. facebook.com/phyllisbreechbiz
For a Chance To WIN a
FREE Website SEO Report

53. www.sa-technology.com
The Foundation of Success
Pray Like it Depends on GOD
Work like it depends on you.
Circle maker, Mark Batterson

54. www.sa-technology.com
www.facebook.com/phyllisbreechbiz
twitter.com/pbreech
linkedin.com/in/pbreech
Helping your Business or Nonprofit hit its target.