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Where Does IA Fit in the Design Process - Larisa Warnke

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Peter Boersma
Peter Boersma

This document summarizes the experience and capabilities of a large marketing services agency. The agency is the 2nd largest marketing services agency in the US, the 6th largest direct marketing firm globally, and the 10th largest marketing services agency worldwide. It has over 2,900 employees across 20 countries serving over 70 Fortune 1000 clients. Last year it launched over 100 websites, maintained 500 more, and deployed over 75 million emails through teams of 150 creative professionals, 400 IT resources, and 70 analytics specialists located in the US and abroad.

BusinessTechnology
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larisa warnke carlson marketing worldwide associate director experience design AIGA Minnesota
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],who we are
who we are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
who we work with transportation retail/mfg tech/telecom advocacy/health financial travel/leisure
Bio/POV
the key questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
pictures of my process monday User Research Report Optional UI artifact Required UI artifact Requirements artifact Vision Creative Brief Use Case Specs Use Case Model Survey Supplementary Spec UI code Comps Copy Usability Test Report Visual Design Guide Site Map Wireframes Persona Content Inventory Content Development Guide
pictures of my process tuesday
pictures of my process wednesday “… can have a metallic PMS color on this site? !” “… then tell them Where to click if they don’t Get it” “ It’s my job to make it Look good so it is engaging” Cory Creative Director
pictures of my process thursday “ USERS do NOT belong in the design process” “… we should be Designing the system & telling them what to do” “ There is a place for The UI in RUP…it’s at the end…having it in Inception is some weird Carlson thing” Bob Business Analyst
pictures of my process friday
 

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Where Does IA Fit in the Design Process - Larisa Warnke

  • 1. larisa warnke carlson marketing worldwide associate director experience design AIGA Minnesota
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  • 4. who we work with transportation retail/mfg tech/telecom advocacy/health financial travel/leisure
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  • 7. pictures of my process monday User Research Report Optional UI artifact Required UI artifact Requirements artifact Vision Creative Brief Use Case Specs Use Case Model Survey Supplementary Spec UI code Comps Copy Usability Test Report Visual Design Guide Site Map Wireframes Persona Content Inventory Content Development Guide
  • 8. pictures of my process tuesday
  • 9. pictures of my process wednesday “… can have a metallic PMS color on this site? !” “… then tell them Where to click if they don’t Get it” “ It’s my job to make it Look good so it is engaging” Cory Creative Director
  • 10. pictures of my process thursday “ USERS do NOT belong in the design process” “… we should be Designing the system & telling them what to do” “ There is a place for The UI in RUP…it’s at the end…having it in Inception is some weird Carlson thing” Bob Business Analyst
  • 11. pictures of my process friday
  • 12.