Data Centers and The Cloud

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Digital data is the new raw material. It is being processed, stored and distributed in data centers. In the traditional economy the printing press created newspapers with ink and paper, in the digital economy bits are transformed into online news in the data center. In the traditional enterprise employees informally shared social news through watercooler chat, in the digital economy they share it with the world through the data centers of Facebook. In the traditional economy we browsed the shelves of CDs and DVDs in the record store, in the digital economy we have the world’s music library streamed to our smartphones from the data centers of Spotify. In the increasingly connected landscape of the digital economy data centers are the new industrial estates.

Technology Business

Data Centers and the Cloud
Pim Bilderbeek, Partner and Principal Analyst

2010 2015 2020
ZETABYTE
EXABYTE
PETABYTE
TERABYTE

Digital data is the new raw material
Resource
Product
Service
Experience
Traditional DigitalEconomy segmentation

Traditional
Economy
Digital
Economy
Connected
Economy
Ongoing Industry Transformation From Traditional To Digital

Traditional
Software
Multitenant
SaaS
Hosted
Software
Ongoing Software Transformation From On-Premise To SaaS
Finance/ERP CRM
HRM
Communications
Other

Data Centers – The New Industrial Estates

Modern data center functions
• Production line
• Transaction of goods
• Communications switchboard
• Marketplace
• Auction house
• Warehouse
• Printing press
• Broadcaster
• Command and control room
• …………….

The Evolving Data Center Ecosystem
GLOBAL DATA CENTER GRID
Grid
management
Virtual data
centers
Exchange
NEW FUNCTIONS AND MODELS
Billing
Federation

The Big Switch
On-
premise Co-location Hosting IaaS PaaS SaaS BPaaS
Data center infrastructure
Physical Computing
Virtual Computing
Software Dvlpt
Applications
Business
Process
control elasticity
dedicated
dedicated
dedicated
shared
shared
shared
dedicated
shared
dedicated
shared
dedicated
shared

Elastic
Enterprise
Connected
Worker
Partner
Ecosystems
Digital
Infrastructure

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Data Centers and The Cloud

1. Data Centers and the Cloud Pim Bilderbeek, Partner and Principal Analyst

3. 2010 2015 2020 ZETABYTE EXABYTE PETABYTE TERABYTE

4. Digital data is the new raw material Resource Product Service Experience Traditional DigitalEconomy segmentation

5. Traditional Economy Digital Economy Connected Economy Ongoing Industry Transformation From Traditional To Digital

6. Traditional Software Multitenant SaaS Hosted Software Ongoing Software Transformation From On-Premise To SaaS Finance/ERP CRM HRM Communications Other

9. Data Centers – The New Industrial Estates

10. Modern data center functions • Production line • Transaction of goods • Communications switchboard • Marketplace • Auction house • Warehouse • Printing press • Broadcaster • Command and control room • …………….

11. The Evolving Data Center Ecosystem GLOBAL DATA CENTER GRID Grid management Virtual data centers Exchange NEW FUNCTIONS AND MODELS Billing Federation

12.

13. The Big Switch On- premise Co-location Hosting IaaS PaaS SaaS BPaaS Data center infrastructure Physical Computing Virtual Computing Software Dvlpt Applications Business Process control elasticity dedicated dedicated dedicated shared shared shared dedicated shared dedicated shared dedicated shared

14. From the data center to the device

15. Elastic Enterprise Connected Worker Partner Ecosystems Digital Infrastructure

Data Centers and The Cloud

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