1. Title: Poster Presentation Type: Presentation (Recorded video and PowerPoint slides) Learning Outcomes Assessed: 1, 4 Due Date: Week 5 Weight: 20% Task Description: Students are required to create a recorded video presentation (5 minutes) that addresses the following points 1. Evaluate the strategy of a company (listed on the ASX500 in the last 5 years) of your choice. Students should use the company’s stated strategic objectives and performance results to evaluate the success or failure of the company’s strategy. Using strategic management theories, students should be able to evaluate the existing strategy of the company and discuss why the strategy is or is not working? AND 2. Provide recommendations for the company’s future strategy over the next five-years. Students are required to conduct a research project that utilizes the tools and concepts of the class (using topics covered in week 1-4). The presentation must include (but is not limited to) the following criteria: 1. Company Background and Key Issues 1.1 Provide a brief introduction of the company background 1.2 Provide a brief explanation of why company is chosen and the key issues of the company 3. Identification factors affecting the firm’s strategy 2.1 Identifying macroeconomic factors 2.2 Industry Analysis 2.3 Stakeholder Analysis 3. Identification of the firm’s key resources 3.1 Assess the firm’s strengths and weaknesses 3.2 Assess the firm’s sources of competitive advantage and evaluate the sustainability of those advantages 3.3 Investigate the firm’s performance based on its financial statements and compare that performance with its competitors 4. Recommendations Based on the key issues of the firm, propose 3 to 5 concrete analytical conclusions and sound strategic recommendations and specify the financing that will be required to support those decisions Guidelines: Your tutors are available to discuss your choice of organisation. Please seek assistance early, do not leave this to the week of when the presentation has to be submitted. There are two parts to this assignment and you must submit both parts: 1. Poster – this comprises four static powerpoint slides that you would use to support your oral presentation. Your powerpoint slides should be a summary of what you are highlighting in your recorded video. You do not need to create an actual poster. 2. Oral presentation – this is a video recording (5 mins) of the strategic evaluation you have conducted on the organisation of your choice, strategic recommendations you are making to the organisation. Please introduce yourself, and please include your full name and student number in the file name of your short film (e.g. joe_bloggs_s2773456.mp4) Note: The audience of this presentation is your Tutor. No other students or anyone else will see your film. You can be creative and imaginative in how you present the information. However, you should ensure that you have discussed about the four main criteria, which w ...

1. 1. Title: Poster Presentation
Type: Presentation (Recorded video and PowerPoint slides)
Learning Outcomes Assessed: 1, 4
Due Date: Week 5
Weight: 20%
Task Description:
Students are required to create a recorded video presentation (5
minutes) that addresses the following points
1. Evaluate the strategy of a company (listed on the ASX500 in
the last 5 years) of your choice. Students should use the
company’s stated strategic objectives and performance results to
evaluate the success or failure of the company’s strategy. Using
strategic management theories, students should be able to
evaluate the existing strategy of the company and discuss why
the strategy is or is not working?
AND
2. Provide recommendations for the company’s future strategy
over the next five-years.
Students are required to conduct a research project that utilizes
the tools and concepts of the class (using topics covered in
week 1-4). The presentation must include (but is not limited to)
the following criteria:
1. Company Background and Key Issues
1.1 Provide a brief introduction of the company background
1.2 Provide a brief explanation of why company is chosen and
the key issues of the company
3. Identification factors affecting the firm’s strategy

2. 2.1 Identifying macroeconomic factors
2.2 Industry Analysis
2.3 Stakeholder Analysis
3. Identification of the firm’s key resources
3.1 Assess the firm’s strengths and weaknesses
3.2 Assess the firm’s sources of competitive advantage and
evaluate the sustainability of those advantages
3.3 Investigate the firm’s performance based on its financial
statements and compare that performance with its competitors
4. Recommendations
Based on the key issues of the firm, propose 3 to 5 concrete
analytical conclusions and sound strategic recommendations and
specify the financing that will be required to support those
decisions
Guidelines:
Your tutors are available to discuss your choice of organisation.
Please seek assistance early, do not leave this to the week of
when the presentation has to be submitted.
There are two parts to this assignment and you must submit both
parts:
1. Poster – this comprises four static powerpoint slides that you
would use to support your oral presentation. Your powerpoint
slides should be a summary of what you are highlighting in your
recorded video. You do not need to create an actual poster.
2. Oral presentation – this is a video recording (5 mins) of the
strategic evaluation you have conducted on the organisation of
your choice, strategic recommendations you are making to the
organisation. Please introduce yourself, and please include your
full name and student number in the file name of your short film
(e.g. joe_bloggs_s2773456.mp4)

3. Note: The audience of this presentation is your Tutor. No other
students or anyone else will see your film. You can be creative
and imaginative in how you present the information. However,
you should ensure that you have discussed about the four main
criteria, which were discussed above.
You can record either a video that displays just you talking (ie a
‘talking head’) or a video that has both your slides and your
talking head visible.
Presentation Frequently Asked Questions
Q. How long should I prepare to present?
A. You should prepare a transcript to present on the your slides
(4-5 minutes). Both oral presentation and the powerpoint slides
are required for this presentation.
Q. How can I fit everything on the slides? Is there a minimum
font size?
A. If you are thinking of putting a lot of text on your slides then
please think again. Try to prioritise the information and
represent your main points, rather than cutting and pasting a lot
of text onto the slides. There is no minimum font size, but
‘busy’ slides will receive lower marks.
Q. Do I have to use images or graphics in the slides?
A. Generally, the appropriate use of images and graphics adds
to the effectiveness of your presentation.
Q. Do I need permission to use graphics or images?
A. Most images and graphs can be used as part of a university
assignment, but not for other purposes. The answer to this
question, therefore, is that it depends on if you are only using
the presentation for this assessment task. In most cases it
would be better to construct your own graphs rather than cutting
and pasting something. You must correctly reference anything
that you copy.
Q. What headings should I use in sections on the poster?

4. A. Look carefully at the question that you are addressing, and
you will find that you need about 4-5 headings to effectively
answer the questions. You can identify the headings from the
relevant question.
Q. Where should I put my references?
A. Choose the main references and put them in a separate (fifth)
slide. Therefore, in total you will have 5 slides, which 4 of them
include the contents and the fifth one includes the main
references.
Q. What will score high marks in this assessment task?
A. The answer to this is found in the marking rubric. According
to the rubric, high scoring assignments would demonstrate: -
excellent use of current theory to analyse the company or
industry; current data is effectively integrated throughout the
analysis; content thoroughly presented/ analysed in an
interesting, knowledgeable way; key points clearly expressed
and integrated with logical links; presented appropriate,
forward-thinking recommendations; well-selected graphics that
all clearly relate to the topic and make it easier to understand;
no grammar or spelling errors; student clearly demonstrates
greater depth of knowledge than just the information in the
slides.
Recording and submitting the oral presentation
The oral presentation should be recorded and uploaded through
the [email protected] course site in any video format. It is the
students’ responsibility to ensure they seek assistance with
technical skills involved in this assessment task, if needed,
BEFORE the deadline. Remember to compress the video file
into a smaller format for uploading and note that you should be
aware of your own Internet uploading speed to avoid timing out.
STUDENTS MUST COMPRESS THEIR FILES BEFORE
UPLOADING to the online submission point! Students who do
not compress their files will face challenges and time-outs when
submitting online.

5. Note: If the students face any problems in terms of the
submission they should contact the head tutor as soon as
possible.
Tips on how to do your presentation
· See the TED talks for ways to deliver speeches
(https://www.ted.com/talks)
· Do NOT read from a script.
· Environment and sound are also important as it affects your
presentation. For example, make sure you don't have a TV
playing in the background, dogs barking and have checked the
volume settings on your recording device.
· Review the marking criteria and make sure you focus on the
specific items stated.
· You can use a smartphone, mobile device, or recording camera
to record your presentation - the choice is up to you and what
you have access to and feel comfortable operating. The main
objective is to produce a 4-5 min video where you are seen (at
least from the waist up when standing) and heard with/without
accompanying powerpoints. There are many helpful guides on
the internet and Youtube as to how to use your phone, mobile
device or recording camera to produce a video so do a little
research first to ensure you know how to operate and record on
your device.
Criteria & Marking:
Refer to the rubric detailed on the [email protected] site.
Submission
The PowerPoint slides and the video should be submitted online
through the Submission points section in the left menu of the
course site.
3/27/2017 ALEC - RubricBuilder

6. https://app.secure.griffith.edu.au/alec/index.php?v=print_previe
w&a=3&rubric_id=35221 1/1
Rubric Builder
Rubric 35221
Program Bachelor of Business Course Code 3112IBA
Course Title Mgt Strategy and Dec Making
Semester Offering Trimester 1 2017 Assessment Task
Poster Presentation - Oral Communication content
Assessment Weighting 10
Objective
Name
Criteria Excellent Very Good Good Satisfactory Unsatisfactory
Analysis,
problem
solving and
evaluation
15%
Ability to
apply
complex
ideas to a
real life case.
Excellent analytical skills
with the ability to apply
complex theoretical
concepts with multiple

7. solutions.
Showed very good analytical
ability through application of
complex ideas to case.
Reasonable ability
demonstrated in application of
ideas.
Limited though partially
satisfactory application of
ideas to case.
No apparent application of
ideas to case.
Analysis,
problem
solving and
evaluation
15%
Ability to
identify
issues within
a case and
apply
appropriate
solutions.
Ability to identify all issues
and project into future
challenges while applying
the best solutions and
presenting contingencies.

8. Generate comprehensive
solution set appropriate to
case and extends beyond
solutions to contingencies.
Identified major issues within the
case and provided reasonable
solutions.
Some issues identified and
attempt made to identify
solutions.
Inability to identify key issues
with only few or no
alternatives provided.
Theoretical
Knowledge
15%
Ability to
reflect on the
theory in the
context of a
given
scenario.
Deep reflection and
complex links made from
theory to the scenario.
Deep reflection and general
links made from theory to the
scenario.

9. Reasonable reflection as
demonstrated by the ability to
reflect on the 'what' and 'why' of
the scenario.
Basic reflective skills as
demonstrated by the ability
to reflect on the 'what' but
not 'why' of the scenario.
No demonstrated reflection of
theory presented.
Oral
Communication
15%
Knowledge of
content
The student has a
thorough knowledge of the
content as demonstrated
by the analysis and
research conducted of the
organisation.
The student has a very good
knowledge of the content as
demonstrated by the
student's analysis and
research conducted of the
organisation.
The student has an adequate

10. knowledge of the content and
theory as demonstrated by the
student's analysis and research
conducted of the organisation.
The student has some
knowledge of the content
as demonstrated by the
limited analysis and
research conducted of the
organisation.
The student has little or no
understanding of the content
as demonstrated by the
student's lack of analysis and
research of the organisation.
http://www.griffith.edu.au/
3/27/2017 ALEC - RubricBuilder
https://app.secure.griffith.edu.au/alec/index.php?v=print_previe
w&a=3&rubric_id=34621 1/1
Rubric Builder
Rubric 34621
Program Bachelor of Business Course Code 3112IBA
Course Title Mgt Strategy and Dec Making
Semester Offering Trimester 1 2017 Assessment Task
Poster Presentation - Oral Communication

11. Assessment Weighting 10
Objective
Name
Criteria Excellent Very Good Good Satisfactory Unsatisfactory
Oral
Communication
10%
Introduction Topic, key points and purpose of
the presentation is introduced in a
clear and interesting way which
captures the audience's attention.
Topic, key points and
purpose of the
presentation is
introduced in a clear and
interesting way.
Topic, key points and
purpose of the
presentation is
introduced with clarity.
Topic introduced, but
the introduction is
underdeveloped in
terms of key points
and/or purpose of
presentation.
No topic, key points and/or
purpose is introduced or the

12. introduction is irrelevant to
assessment item.
10%
Conclusion A detailed and focused summary
of the proposed strategy is
presented; drawing clear and well
thought-out conclusions.
A fairly detailed and
focused summary of the
strategy is presented;
drawing fairly clear and
well thought-out
conclusions.
A somewhat detailed and
focused summary of the
strategy is presented;
providing some
appropriate and well-
thought out conclusions.
Limited detail with no
clear summary of the
Strategy is presented;
drawing limited
conclusions.
No clear evidence of a strategy
is presented; drawing no clear
conclusions.
Video
Communication

13. 10%
Structure, clarity
and logic of the
video.
Video is exemplary in its
structure, clarity and logic, and
demonstrates excellent time
management.
Video is clear, logical and
organised and delivered
in a timely manner.
Video is generally sound
in its structure, clarity
and logic. Some minor
points may be confusing
and/or time management
could be an issue.
Video is somewhat
organised with some
effort at clarity and
logic. Several points
may be confusing
and/or difficult to follow.
Video lacks structure, clarity and
logic. Overall, confusing and/or
difficult to follow.
Video
Communication
10%

14. Use of
communication
aides (powerpoint
slides): The quality
and appropriate
usage of
communication
aides.
Communication aides support the
persuasiveness of the video and
are prepared in a highly
professional manner. High quality
information is organised to
maximise viewer understanding.
Communication aides
support the
persuasiveness of the
video and are prepared
in a professional manner.
Very good information is
included
Communication aides
support the quality and
persuasiveness of the
video. Appropriate
information is included.
Communication aides
are adequate but could
be improved. Video
lacks persuasiveness.
Information is

15. inconsistent and/or
irrelevant.
Communication aides are poorly
prepared and do not adequately
support the video. Fails to
persuade. Unimportant material
is highlighted. Too much/too little
information is included.
http://www.griffith.edu.au/