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Managing Strategic
Innovations
Dr. Pavan Soni
Innovation Evangelist and Founder
Inflexion Point Consulting
Innovation.evan...
About Dr. Pavan Soni
• PhD from IIM Bangalore (Corporate Strategy & Policy)
• Former Innovation Evangelist atWipro (6 year...
Session
objective
• Vocabulary of Innovation
• Type of Innovations
• The Innovation Process
• Practices of the world’s mos...
The innovation vocabulary
Invention ≠ Innovation
5
Most Innovative
Firms- 2016
Highest R&D
spent- 2016
Most patents granted-
2016
Volkswagen
Samsung...
10/10/2017 Pavan Soni, Innovation Evangelist 6
10/10/2017 Pavan Soni, Innovation Evangelist 7
10/10/2017 Pavan Soni, Innovation Evangelist 8
R&D doesn’t impact performance
10/10/2017 Pavan Soni, Innovation Evangelist 9
Source: Strategy&
The vocabulary
10
Creativity Novelty Utility+=
Level of operation= Individual or Teams
Innovation New concept Commercializ...
Inventors are not always innovators
10/10/2017 Pavan Soni, Innovation Evangelist 11
Incumbent Missed innovation Innovator ...
10/10/2017 Pavan Soni, Innovation Evangelist 12
Source: BCG
10/10/2017 Pavan Soni, Innovation Evangelist 13Source: BCG
10/10/2017 Pavan Soni, Innovation Evangelist 14
10/10/2017 Pavan Soni, Innovation Evangelist 15
Innovation types
Types of innovations
10/10/2017 Pavan Soni, Innovation Evangelist 17
Innovation Matrix
10/10/2017 Pavan Soni, Innovation Evangelist 18
Measuring innovation
3M
• 35 percent of sales come from products
introduced in the previous four years.
• The equivalent o...
Nature of
disruptive
innovation
10/10/2017 Pavan Soni, Innovation Evangelist 20
Disrupting the
market
www.PavanSoni.com 21
Warry of
disruptors
www.PavanSoni.com 22
Towards minimalism
www.PavanSoni.com 23
Three-horizon model of innovation @ GE
10/10/2017 Pavan Soni, Innovation Evangelist 24
The process view of innovation
The process
view of
‘Innovation’
26
27
Every innovation starts with a discovery
Symptoms
Problems
"Try this. Don't you think a stereo cassette player that
you...
28
Sensemaking of what’s possible
Opportunity Capability
Innovation
29
Then comes ideas…Quantity over
quality
Ground rules of ideation:
✓ Defer judgement
✓ Encourage wild ideas
✓ Build on th...
30
Fail faster to succeed soonerGetting to a winning idea
31
Mindful diffusion Open Innovation
32
Discovery
• Empathy mapping
• Pain-Gain analysis
• Appreciative inquiry
• Day in Life scenario
• Buyer personas
Empathy Mapping
www.PavanSoni.com 34
Pain Gain Analysis
www.PavanSoni.com 35
Appreciative
Inquiry
10/10/2017
Pavan Soni | www.PavanSoni.com | 36
Day in life scenarios
10/10/2017 Pavan Soni | www.PavanSoni.com | 37
Source: https://www.iprogrammer.com/how-
a-mobile-wal...
Buyer
personas
10/10/2017 Pavan Soni | www.PavanSoni.com | 38
Practice of world’s most innovative
companies
Setting impossible goals
10/10/2017 Pavan Soni, Innovation Evangelist 40
“Now it is time to build a car that is
better tha...
Creating a stretch
“Developing capital-intensive premium products through disruptively
innovative process engineering that...
Sensing/ seizing opportunities
10/10/2017 Pavan Soni, Innovation Evangelist 42
✓ Look for lose-bricks
✓ Protect and Attack...
State of perpetual crisis
10/10/2017 Pavan Soni, Innovation Evangelist 43
“We want to beat Sony by 2005!”
- Eric Kim, Head...
Enabling improvisation
10/10/2017 Pavan Soni, Innovation Evangelist 44
Systemic and systematic technology incubation
Opera...
Building learning systems
10/10/2017 Pavan Soni, Innovation Evangelist 45
1993- R&D for
productivity/
competence
1995- Tec...
Creating a Blue Ocean
Retro innovations
www.PavanSoni.com 47
www.PavanSoni.com 48
Maruti Suzuki maintaining leadership
www.PavanSoni.com 49
Maruti Suzuki value chain
10/10/2017 Pavan Soni | www.PavanSoni.com | 50
End to end customer engagement
Moment of Truth Analysis
www.PavanSoni.com 51
Pre-purchase Purchase Usage Repurchase
Value for money
Risk reduction
Conven...
Amazon’s
Innovations for India
10/10/2017 Pavan Soni, Innovation Evangelist 52
• Seller Flex, allows a
seller to make thei...
Exploring new market segments
www.PavanSoni.com 53
Designing for the extremes
www.PavanSoni.com 54
Extreme
environments/
requirements
55
Making it intuitive
www.PavanSoni.com 56
Making it big- Indigo
www.PavanSoni.com 57
Differentiation on the
margins
www.PavanSoni.com 58
HDFC Bank
and ICICI
Bank
competing
with SBI
www.PavanSoni.com 59
Mass adoption of
AI/ Automation
www.PavanSoni.com 60
✓ 200 business processes
✓ 60% reduction in
response time
✓ 100% incr...
Listening to customer intently – Social and OnChat
www.PavanSoni.com 61
Tracks 15,000 mentions per day & over 4.5 mentions...
Setting up
Innovation Labs
Bangalore | June 2016
✓ First in the industry
✓ 3 months incubation with Zone Startups
✓ Focus ...
Indian OEMs bouncing back
www.PavanSoni.com 64
Insights from
making of
Mahindra
SUV500
Global vision/ ambition
Deep customer insight
Focus on customer experience
Analogy...
Securing the market share – Hero MotoCorp
www.PavanSoni.com 66
Gearing up for the electric mobility revolution
www.PavanSoni.com 67
Hero MotoCorp had invested Rs 205 crore in Ather Ener...
Hero’s R&D facility (Mar’ 2016) –
Jaipur
www.PavanSoni.com 68
• 247-acres
• A world-class test tracks
that are 16km long a...
India’s largest hospitality company in terms of
network presence and inventory. Started in 2012
✓ Refurbishing residential...
Key takeaways
• Creativity is not same as innovation or invention
• Innovation calls for commercialization
• Focus on brea...
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Managing strategic innovations

Topics covered;
Vocabulary of Innovation
Type of Innovations
The Innovation Process
Practices of the world’s most innovative companies
Creating a Blue Ocean
Tools and techniques of creativity
From creativity to innovation

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Managing strategic innovations

  1. 1. Managing Strategic Innovations Dr. Pavan Soni Innovation Evangelist and Founder Inflexion Point Consulting Innovation.evangelist@gmail.com www.InflexionPoint.net
  2. 2. About Dr. Pavan Soni • PhD from IIM Bangalore (Corporate Strategy & Policy) • Former Innovation Evangelist atWipro (6 years) • Only Indian to be shortlisted for the Financial Times and McKinsey Business Book of theYear Award- 2016 • Bachelor of Engineering- MBM Engineering College Jodhpur (Branch Topper) and PGDIE- NITIE Mumbai • Recipient of ‘On-the-Job Achiever Award’- Lakshya- CII Mumbai in 2007 for the work on Innovation • Associated with ASSOCHEM, CII, NASSCOM, Bangalore Chamber of Industry and Commerce, and Karnataka Knowledge Commission • Columnist atYourStory, and People Matters • Speaker at TEDx BITS Goa, SIBM Pune and HewlettPackardBangalore • Coach at NSRCEL of IIM Bangalore and Founder Institute • Mentor at UpGrad, Institute of Product Leadership, NumberNagar, and Budli • Advisory Board member at Utilis Capital READING | WRITING | TEACHING | COACHING www.PavanSoni.com linkedin.com/in/pavansoni facebook.com/drpavansoni @Pavan_Soni youtube.com/user/innov6 www.PavanSoni.com 2
  3. 3. Session objective • Vocabulary of Innovation • Type of Innovations • The Innovation Process • Practices of the world’s most innovative companies • Creating a Blue Ocean • Tools and techniques of creativity • From creativity to innovation
  4. 4. The innovation vocabulary
  5. 5. Invention ≠ Innovation 5 Most Innovative Firms- 2016 Highest R&D spent- 2016 Most patents granted- 2016 Volkswagen Samsung Amazon Google Intel Microsoft Roche Novartis J&J Toyota Apple Google Tesla Motors Microsoft Amazon Netflix Samsung Toyota Facebook IBM IBM Samsung Canon Intel Google Qualcomm General Electric Microsoft LG Electronics TSMC 10/10/2017 Pavan Soni | www.PavanSoni.com | Source: BCG, Booz & Co., USPTO
  6. 6. 10/10/2017 Pavan Soni, Innovation Evangelist 6
  7. 7. 10/10/2017 Pavan Soni, Innovation Evangelist 7
  8. 8. 10/10/2017 Pavan Soni, Innovation Evangelist 8
  9. 9. R&D doesn’t impact performance 10/10/2017 Pavan Soni, Innovation Evangelist 9 Source: Strategy&
  10. 10. The vocabulary 10 Creativity Novelty Utility+= Level of operation= Individual or Teams Innovation New concept Commercialization+= Level of operation= Organization
  11. 11. Inventors are not always innovators 10/10/2017 Pavan Soni, Innovation Evangelist 11 Incumbent Missed innovation Innovator Real loss in incumbent's market cap % drop in incumbent's market cap Est. gain in innovator's market cap Time period Yahoo! PageRank search Google $27 billion 60% $98 billion 2005- 2012 HP Touch-screen tablets Apple $43 billion 47% $258 billion 2010- 2012 Nokia Touch-screen smartphones Apple $95 billion 87% $195 billion 2007- 2012 RIM Touch-screen smartphones Apple $60 billion 90% $195 billion 2007- 2012 Sony LCD screens Samsung $6 billion 23% $144 billion 1996- 2006
  12. 12. 10/10/2017 Pavan Soni, Innovation Evangelist 12 Source: BCG
  13. 13. 10/10/2017 Pavan Soni, Innovation Evangelist 13Source: BCG
  14. 14. 10/10/2017 Pavan Soni, Innovation Evangelist 14
  15. 15. 10/10/2017 Pavan Soni, Innovation Evangelist 15
  16. 16. Innovation types
  17. 17. Types of innovations 10/10/2017 Pavan Soni, Innovation Evangelist 17
  18. 18. Innovation Matrix 10/10/2017 Pavan Soni, Innovation Evangelist 18
  19. 19. Measuring innovation 3M • 35 percent of sales come from products introduced in the previous four years. • The equivalent of two daily coffee breaks plus lunch time gave inventors “15 percent time” for their own projects. Hewlett-Packard • ‘Medal of Defiance’- in recognition of extraordinary contempt and defiance beyond the normal call of engineering duty 10/10/2017 Pavan Soni, Innovation Evangelist 19
  20. 20. Nature of disruptive innovation 10/10/2017 Pavan Soni, Innovation Evangelist 20
  21. 21. Disrupting the market www.PavanSoni.com 21
  22. 22. Warry of disruptors www.PavanSoni.com 22
  23. 23. Towards minimalism www.PavanSoni.com 23
  24. 24. Three-horizon model of innovation @ GE 10/10/2017 Pavan Soni, Innovation Evangelist 24
  25. 25. The process view of innovation
  26. 26. The process view of ‘Innovation’ 26
  27. 27. 27 Every innovation starts with a discovery Symptoms Problems "Try this. Don't you think a stereo cassette player that you can listen to while walking around is a good idea?“ - Masaru Ibuka to Akio Morita (Sony)
  28. 28. 28 Sensemaking of what’s possible Opportunity Capability Innovation
  29. 29. 29 Then comes ideas…Quantity over quality Ground rules of ideation: ✓ Defer judgement ✓ Encourage wild ideas ✓ Build on the ideas of others ✓ Stay focused on topic ✓ One conversation at a time ✓ Be visual The Medici Effect Tools and Techniques of Ideation
  30. 30. 30 Fail faster to succeed soonerGetting to a winning idea
  31. 31. 31 Mindful diffusion Open Innovation
  32. 32. 32
  33. 33. Discovery • Empathy mapping • Pain-Gain analysis • Appreciative inquiry • Day in Life scenario • Buyer personas
  34. 34. Empathy Mapping www.PavanSoni.com 34
  35. 35. Pain Gain Analysis www.PavanSoni.com 35
  36. 36. Appreciative Inquiry 10/10/2017 Pavan Soni | www.PavanSoni.com | 36
  37. 37. Day in life scenarios 10/10/2017 Pavan Soni | www.PavanSoni.com | 37 Source: https://www.iprogrammer.com/how- a-mobile-wallet-can-be-used-a-full-day- example/
  38. 38. Buyer personas 10/10/2017 Pavan Soni | www.PavanSoni.com | 38
  39. 39. Practice of world’s most innovative companies
  40. 40. Setting impossible goals 10/10/2017 Pavan Soni, Innovation Evangelist 40 “Now it is time to build a car that is better than the best in the world.” - Eiji Toyoda, 1983 The birth of Lexus LS400 Impossible challenges ▪ Top speed of 155 mph ▪ Fuel efficiency of over 22.5 mpg ▪ A drag of .29 ▪ Noise level of 58 dB at 60 mph ▪ A curb weight of 3800 pounds Not to match, but to beat Mercedes and BMW! The outcome ▪ 5 decibels quieter ▪ 120 pounds lighter ▪ 17 miles per hour faster ▪ 4 more miles per gallon ▪ $30,000 less than BMW 735i 6 years, 1400 designers, 3700 engineers, 900 engine prototypes, 450 test models
  41. 41. Creating a stretch “Developing capital-intensive premium products through disruptively innovative process engineering that could deliver affordable pricing and make a difference to global healthcare.” - Kiran Mazumdar-Shaw, Founder and CMD, Biocon Ltd. 1978- Enzymes (solid substrate fermentation) 1996- Statins using fermentation 2007- Enters Biosimilars Exits enzymes biz. 2003- Insulin (Pichia expression system) 2004- INSUGEN®(rh-insulin) 2006- BIOMAb-EGFR™(Nimotuzumab), India’s first anti-cancer drug 2009- BASALOG®(Glargine) 2013- ALZUMAb™(Itolizumab), a 'first in class' anti-CD6 monoclonal antibody 2014- CANMAb™ (Trastuzumab) 10/10/2017 Pavan Soni, Innovation Evangelist 41 2006- Launches Biocon Biopharmaceuticals 2009- Tie-up with Mylan for Biosimilars World-leading research on Oral Insulin
  42. 42. Sensing/ seizing opportunities 10/10/2017 Pavan Soni, Innovation Evangelist 42 ✓ Look for lose-bricks ✓ Protect and Attack (capture market share, then improve margins) ✓ Pick-up distress assets and turn-around 1984- Distributors for AST, Toshiba, IBM 1986- Chinese language motherboard 2004- Acquires IBM PC (3x size) 2014- Acquires IBM x86 Servers 2014- Acquires Motorola Mobility Retain 98% of IBM employees! IBM PC CEO SteveWard succeeded by Bill Amelio from Dell Born as Legend in 1984
  43. 43. State of perpetual crisis 10/10/2017 Pavan Soni, Innovation Evangelist 43 “We want to beat Sony by 2005!” - Eric Kim, Head of Marketing, Samsung (2001) “Change everything, except your wife and kids.” - Lee Kun-hee, Chairman, Samsung Public burning of over 100,000 cordless phones at Samsung Gumi factory on March 9, 1995 Paradoxes that drive Samsung: ✓ Size and speed ✓ Diversified but specialized ✓ Japanese and American management styles combined Innovation through ✓ Bold investments ✓ Being the fast follower ✓ Co-opetition ✓ Owner-led transformation
  44. 44. Enabling improvisation 10/10/2017 Pavan Soni, Innovation Evangelist 44 Systemic and systematic technology incubation Operational Freedom + Financial Accountability Centers of Excellence (1996) Innovation Programmes (2000) Technology diffusion to business (2008) ▪ Centre for Advanced Technologies (‘96) ▪ CoEs for competence building, locally funded (‘99) ▪ Practice framework (CoE to Practice of BU) (‘03) ▪ Point Solutions, headcount by CTO (‘03) ▪ Innovation Programme with Stage Gate, R&D focused (‘00) ▪ Quantum Innovation with business focus (‘05) ▪ Technology themes (‘07) ▪ Applied Research Group (‘08) ▪ Wipro Ventures (‘14) ▪ Chief Technologists for BUs (‘08) ▪ Setting up US outpost (‘08) ▪ Idea campaigns and hackathons (‘12) ▪ Technovation Centre (‘12) ▪ Billable headcount at CTO Office (‘13)
  45. 45. Building learning systems 10/10/2017 Pavan Soni, Innovation Evangelist 45 1993- R&D for productivity/ competence 1995- Technology Advancement Unit 1999- Software Engineering and Technology Labs (SETLabs) BANGS 2000, In2000, PorteNT, IntERPryz , 2002-05- Creation of CoEs on Emerging Tech Infosys Innovation Co- Creation Platform University Alliances 2006- Co-Creation with extant clients 2008-10- IP Commercialization (Microsoft Catalytic) 2012- Client Innovation Labs (Live Labs)
  46. 46. Creating a Blue Ocean
  47. 47. Retro innovations www.PavanSoni.com 47
  48. 48. www.PavanSoni.com 48
  49. 49. Maruti Suzuki maintaining leadership www.PavanSoni.com 49
  50. 50. Maruti Suzuki value chain 10/10/2017 Pavan Soni | www.PavanSoni.com | 50 End to end customer engagement
  51. 51. Moment of Truth Analysis www.PavanSoni.com 51 Pre-purchase Purchase Usage Repurchase Value for money Risk reduction Convenience
  52. 52. Amazon’s Innovations for India 10/10/2017 Pavan Soni, Innovation Evangelist 52 • Seller Flex, allows a seller to make their location available for Amazon to store inventory • BLINK Fashion Imaging studio for sellers • Launching Lab126 in Mumbai
  53. 53. Exploring new market segments www.PavanSoni.com 53
  54. 54. Designing for the extremes www.PavanSoni.com 54
  55. 55. Extreme environments/ requirements 55
  56. 56. Making it intuitive www.PavanSoni.com 56
  57. 57. Making it big- Indigo www.PavanSoni.com 57
  58. 58. Differentiation on the margins www.PavanSoni.com 58
  59. 59. HDFC Bank and ICICI Bank competing with SBI www.PavanSoni.com 59
  60. 60. Mass adoption of AI/ Automation www.PavanSoni.com 60 ✓ 200 business processes ✓ 60% reduction in response time ✓ 100% increase in accuracy September 2016
  61. 61. Listening to customer intently – Social and OnChat www.PavanSoni.com 61 Tracks 15,000 mentions per day & over 4.5 mentions lac per month Eva has addressed over 2.7 million customer queries in the six months August 2017 January 2017
  62. 62. Setting up Innovation Labs Bangalore | June 2016 ✓ First in the industry ✓ 3 months incubation with Zone Startups ✓ Focus on block-chain, artificial intelligence, mobility and cloud ✓ Funding and incubation assistance In August 2016, Kotak Bank starts Innovation Lab in Bangalore
  63. 63. Indian OEMs bouncing back
  64. 64. www.PavanSoni.com 64
  65. 65. Insights from making of Mahindra SUV500 Global vision/ ambition Deep customer insight Focus on customer experience Analogy of a ‘cheetah’ Mantra of ‘power’ Young team, driven by ‘passion’ Challenging the design/ manufacturing philosophies Impeccable precision www.PavanSoni.com 65
  66. 66. Securing the market share – Hero MotoCorp www.PavanSoni.com 66
  67. 67. Gearing up for the electric mobility revolution www.PavanSoni.com 67 Hero MotoCorp had invested Rs 205 crore in Ather Energy in October 2016. Development at the Centre of Innovation and Technology (CIT) in Jaipur
  68. 68. Hero’s R&D facility (Mar’ 2016) – Jaipur www.PavanSoni.com 68 • 247-acres • A world-class test tracks that are 16km long and have 45 different surfaces • 500 automotive experts with global and regional expertise • Splendor iSmart 110, the first product developed end-to-end at CIT Broke away from Honda in 2011, after 26 years.
  69. 69. India’s largest hospitality company in terms of network presence and inventory. Started in 2012 ✓ Refurbishing residential properties ✓ 95% demand through direct channels ✓ 250 point checklist for property to be listed
  70. 70. Key takeaways • Creativity is not same as innovation or invention • Innovation calls for commercialization • Focus on breakthrough alongside incremental innovations • Innovation calls for a leadership commitment and a conducive culture • Innovation is a process • Breakthrough calls for creating a Blue Ocean

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