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Idea generation and validation

Topic covered are:
1. The innovation process
2. Methods of problem identification and discovery
3. Ideation methods and practices
4. Idea validation and prototyping

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Idea generation and validation

  1. 1. Idea Generation and Validation Dr. Pavan Soni Innovation Evangelist and Founder Inflexion Point Consulting Innovation.evangelist@gmail.com www.pavansoni.com
  2. 2. • Founder and Innovation Evangelist at Inflexion Point • PhD from IIM Bangalore (Corporate Strategy & Policy) • Former Innovation Evangelist at Wipro (6 years) • Only Indian to be shortlisted for the Financial Times and McKinsey Business Book of the Year Award- 2016 • Bachelor of Engineering- MBM Engineering College Jodhpur (Branch Topper) and PGDIE- NITIE Mumbai • Recipient of ‘On-the-Job Achiever Award’- Lakshya- CII Mumbai in 2007 for the work on Innovation • Associated with Karnataka Knowledge Commission, Bangalore Chamber of Industry and Commerce, NASSCOM, FICCI, ASSOCHEM, and CII • Columnist at YourStory and People Matters • Speaker at TEDx BITS Goa, SIBM Pune and HewlettPackardBangalore • Member of the Board of Advisors at VC firm- Utilis Capital. • Coach at NSRCEL – IIM Bangalore and Founder Institute • Mentor at Budli.in, Brainstars, and UpGrad,READING | WRITING | TEACHING | COACHING www.PavanSoni.com linkedin.com/in/pavansoni facebook.com/drpavansoni @Pavan_Soni youtube.com/user/innov6 www.PavanSoni.com 2 About Dr. Pavan Soni
  3. 3. Session objective • The process model of innovation • Problem discovery techniques • Idea generation techniques • Idea validation methods
  4. 4. On Innovation:  Innovation is a ‘process’  It all starts with ‘Discovery’  Ideation comes later, first is the problem  It’s an iterative process  Successive phases of divergence and convergence
  5. 5. Discovery • Empathy mapping • Pain-Gain analysis • Appreciative inquiry • Day in Life scenario • Buyer personas
  6. 6. Empathy Mapping www.PavanSoni.com 7
  7. 7. Pain Gain Analysis www.PavanSoni.com 8
  8. 8. Appreciative Inquiry 9/11/2017 Pavan Soni | www.PavanSoni.com | 9
  9. 9. Day in life scenarios 9/11/2017 Pavan Soni | www.PavanSoni.com | 10 Source: https://www.iprogrammer.com/how- a-mobile-wallet-can-be-used-a-full-day- example/
  10. 10. Buyer personas 9/11/2017 Pavan Soni | www.PavanSoni.com | 11
  11. 11. Interpretation • Clustering of problems • Problem/ Opportunity framing
  12. 12. Clustering problem areas
  13. 13. Opportunity framing  Creates an ultimate impact  Possibility of multiple solutions  Framed as a constraint  Begins with “how may we…” Increase employee creativity? How to use any two numbers to get 10? Increase creativity without losing on productivity
  14. 14. Ideation • Mind mapping + Brainwriting • Moment of Truth Analysis • Non-customer analysis • Extreme user/ scenario analysis
  15. 15. Ideation rules
  16. 16. Mind map + Brainwriting
  17. 17. Moment of Truth Analysis www.PavanSoni.com 19 Pre-purchase Purchase Usage Repurchase Value for money Risk reduction Convenience
  18. 18. Maruti Suzuki value chain 9/11/2017 Pavan Soni | www.PavanSoni.com | 20
  19. 19. Securing the non-customers Soon to be non- customers Refusing non- customers Unexplored non- customers Prospecting non- customers
  20. 20. Securing the non-customers Soon to be non- customers Refusing non- customers Unexplored non- customers Why are they likely to leave you? Ideas of securing their commitment Why don’t the buy from you? Ideas of getting them to try your offerings Why haven’t you even considered them? Ideas of exploring such customers Prospecting non- customers Why aren’t they able to make a decision? Ideas of tipping their choices
  21. 21. Extreme customers www.PavanSoni.com 23 Movie subtitles Volvo interiors design
  22. 22. Extreme environments www.PavanSoni.com 24 OLA Boats Local train handle design Sputnik to the Internet: How Technology and Science Have Changed Society since WWII
  23. 23. Extreme regulations/ epidemics www.PavanSoni.com 25 Hand sanitizerPaytm’s QR codes I am going to do it, whether you like it or not. I will bulldoze. Petrol diesel banaane walon kaa band-baajaa bajaanaa hai (We will take the makers of petrol/diesel engine vehicles to task Nitin Gadkari
  24. 24. Extreme competitive threats www.PavanSoni.com 26 OLA auto booking Indigo ramp
  25. 25. Four extreme contexts 9/11/2017 Pavan Soni | www.PavanSoni.com | 27 Extreme customers Extreme environments Extreme regulation/ policy changes Extreme competitive threats Movie subtitles Volvo interiors design OLA boats Local train handle design Paytm’s QR codes OLA auto booking Indigo rampHand sanitizer
  26. 26. Four extreme contexts 9/11/2017 Pavan Soni | www.PavanSoni.com | 28 Extreme customers Extreme environments Extreme market changes Extreme competitive threats
  27. 27. Experimentation • The right fit • Rapid prototyping
  28. 28. Shortlisting ideas Right fit www.PavanSoni.com 30
  29. 29. On prototyping www.PavanSoni.com 31 How it: 1. Feels 2. Looks 3. Works
  30. 30. Useful references • IDEO U: https://www.ideou.com • Creative Confidence: https://www.creativeconfidence.com • TED Talk by Tim Brown: https://www.ted.com/talks/tim_brown_urges_ designers_to_think_big • Design Kit http://www.designkit.org • Surprising habits of original thinkers https://www.ted.com/talks/adam_grant_the_su rprising_habits_of_original_thinkers

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  • RohitkumarSingh20

    Sep. 11, 2017
  • DeepakKhandelwal32

    Jun. 2, 2020

Topic covered are: 1. The innovation process 2. Methods of problem identification and discovery 3. Ideation methods and practices 4. Idea validation and prototyping

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