Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.

1. Positioning Snapchat with Digital
Marketing Solutions
By: Paul Young, CPA, CGA
Date: December 9, 2016

2. Overview
• This presentation is about snapchat and how snapchat can be used to expand your
digital marketing solutions to a wider consumer market.

3. Agenda
• What is Snapchat
• Snapchat market focus
• Broadcasting and Media partnerships

4. What is Snapchat?
• You've probably heard about Snapchat. It's the popular mobile app that allows you to
send videos and pictures, both of which will self destruct after a few seconds of a person
viewing them.
• Snapchat is also a fun messaging app. You can capture a photo or brief video with it,
then add a caption or doodle or filter/lens over top, and send the finished creation
(called a snap) to a friend. Alternatively, you can add your snap to your "story", a 24-
hour collection of all your snaps that’s broadcasted to the world or just your followers.
• Source - http://www.pocket-lint.com/news/131313-what-s-the-point-of-snapchat-and-how-does-
it-work

5. Target market for Snapchat
• The target market is millennials
• Market Size over 75M in the United States
• Millennials market is bigger than baby boomers
• http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/

6. Why do major companies target snapchat
• Snapchat is popular with the millennials
• Many companies are doing more and more target advertising based on social media, i.e.
linked in, Snapchat, Instagram
• Snapchat is mostly a hit among teenagers, according to several research firms, though it is
catching on and embracing new demographics every day. Viners (creators who used Vine),
YouTubers, and celebrities, for instance, are known to use Snapchat as an alternative means
of communicating with their followers. – Source - http://www.pocket-lint.com/news/131313-
what-s-the-point-of-snapchat-and-how-does-it-work
•

7. Latest companies expanding their digital solutions
to Snapchat
• Comment “They are expanding an existing partnership. Turner Broadcasting System will create
more video content for mobile app Snapchat and collaborate with the social media company on
advertising, Turner said on Wednesday, as they expand a partnership to broaden their reach among
millennials. TV networks of the Time Warner unit, including TBS and Adult Swim, will create
original series exclusively for the unit of Snap, the broadcaster said in a statement. ”Source -
http://fortune.com/2016/12/07/turner-shows-snapchat/
• “Online job listings reported on by International Business Times and posted by Snapchat parent
company Snap Inc. reference a Snapchat “Original Shows” team and an opening for a developmental
manager who will “oversee development and production of scripted and unscripted programming.”
The listing points to Snapchat's goal of adding original TV-like content for its users. The social media
app previously features Snapchat-specific content via partnerships with media companies including
a deal with NBC announced in August. ”Source – http://www.marketingdive.com/news/snapchat-to-
produce-original-shows/431739/
• “Called “Sweet,” the channel will launch on Snapchat and make use of other social media sites such
as Instagram, Facebook and Pinterest. The product already has a 49-second teaser video on YouTube
made up of random clips that include a cameo from Carrie Brownstein, and quick cuts to lifestyle
subjects covered by Hearst’s magazines”Source - http://wwd.com/business-news/media/hearst-
snapchat-channel-sweet-joanna-coles-troy-young-10277934/