SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi Wilson
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Yumi Wilson of LinkedIn shares how you can leverage LinkedIn to raise your brand awareness.
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SvVForumMktgSIG LinkedIn to Raise Brand Awareness Yumi Wilson
- 2. Yumi Wilson Trainer and evangelist, Corporate Communications LinkedIn Leveraging Linkedin
- 3. 313M members worldwide >2 new members per second 84M monthly unique visitors
- 4. Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Career info Updates on brands Industry trends Info on friends Info on personal interests Entertainment updates 1 2 3 “Spend Time” “Invest Time” Top 3 content types expected on each network Professional mindset is ideal for brand education and content
- 5. LinkedIn #1 in B2B
- 6. Strengthen your Company Page Professionals who have opted-in to a relationship with your company Build a direct communications channel to those most interested in your business Recruit more through paid, owned and earned channels Ensure follower quality through advanced targeting Invest only when a member takes action Engage them via: - Free Company Updates - Sponsored Updates - API experiences and more
- 7. What makes good content? 98% higher comment rate when including an image 75% higher share rate when links to YouTube videos play directly in LI feed 2× engagement when including a link
- 8. The updates that get the most action Fun facts and quotes Employment branding and career opportunities Tips and best practices Company branding: inside looks and interviews
- 9. Encourage your biggest fans to optimize 70% More likely to engage with your posts
- 10. Slideshare: Tell visual stories in stream Tip: Slideshare has major SEO ranking impact
- 11. The definitive professional publishing platform Knowledge Groups SlideShare Influencers Pulse
- 12. Groups
- 13. Pulse
- 14. Influencers
- 15. Represent your brand and your corporate brand
- 16. Beginner Profile
- 17. Professional names Use a professional looking photo Optimize your location and industry Professional headline Customize your Profile URL Expand upon your headline and support it Show examples of your work Simple ways to optimize your profile Manage your endorsements Add projects, test scores, courses, patents, certifications and volunteering/causes Make yourself contactable
- 18. Creating a great profile
- 19. Share your insight on LinkedIn
- 20. Content is our core 7X more engagement with content vs. jobs JOBS CONTENT
- 21. Post updates
- 22. Check out what resonates
- 23. Encourage executives to share and like
- 24. Encourage employees to share & like
- 26. Limitless Global Reach Potential
- 27. Content Best Practices Start a conversation
- 28. Content Best Practices Write a great headline
- 29. Writing a great headline Clear beats clever Don’t trick your readers Use the friend test
- 30. Content Best Practices Add a photo at the top of your post
- 31. Content Best Practices Embed YouTube videos and SlideShare content KATIE IS LOOKING FOR A BETTER EXAMPLE
- 32. Additional tips for producing great content Keep your voice authentic Write about what you know & what you’re passionate about Keep your posts focused – don’t try to cover too much in one post Express your opinion, but remember it’s tied to your professional identity
- 33. How do I get more followers? Share & Tweet your post (tag @LinkedInPulse) Share your post on your LinkedIn Company Page Share your posts on your blog, newsletters, and more Follow @LinkedInPulse on Twtitter
- 34. ©2014 LinkedIn Corporation. All Rights Reserved.