Social commerce involves using social media to assist in online buying and selling. It can take two forms: social media on e-commerce platforms or e-commerce on social media platforms. There are benefits to brands such as monetizing social media investments, gathering market insights, boosting e-commerce sales through increased traffic, conversions and order value, and improving customer loyalty. To get started, brands should deploy a LEAD strategy of listening, experimenting, applying learnings, and developing their social commerce efforts over time.
5. 4
Social Commerce
“Selling with Social Media”
Social commerce: Subset of electronic commerce that
involves using social media* to assist in the online buying
and selling of products and services.
* online media that supports social
interaction and user contributions,
19. 18
co
do nve
n’t rs
a
reg ring tion
ist ca s
er sh
s
So What:
2) Solve your problem of social media ROI
20. 19
co
do nve
n’t rs
a
reg ring tion
ist ca s
er sh
s
ROI = Money in - Money Out
i.e. it’s a business metric
So What:
2) Solve your problem of social media ROI