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41


Responding to Bloggers
An Effective 5-Point Plan
Know they are there and monitor with
google alerts and/or monitoring service
(e.g. Radian6 / Scoutlabs)
t
Contact author directly by email (use
a figh ys
contact form to make first contact), thank ick bu
r p w ho rrel
them for their interest - offer new facts/ N eve m an ba
h a t he
materials/new angle for a followup post wit nk by ain
h is i Mar k Tw
Add a response to your site
If you don’t get a reply, post a comment to a
relevant post on their blog with a link to your
story
Be polite and conversational - do not be
aggressive, and don’t threaten

Veröffentlicht in: Business, Technologie
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