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Participatory Marketing - What it is, How it Works
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Participatory Marketing - What it is, How it Works
1.
PARTICIPATORY MARKETING
WHAT IT IS, WHY IT WORKS paul.marsden@clickadvisor.com clickadvisor insight for innovation
2.
WEB 2.0 -
THE READ/WRITE WEB - IS MAKING A NEW KIND OF MARKETING POSSIBLE
3.
MARKETING BASED NOT
ON PASSIVE CONSUMPTION, BUT ACTIVE AUDIENCE PARTICIPATION - ‘PARTICIPATORY MARKETING’
4.
PARTICIPATORY MARKETING IS
ALL ABOUT MARKETING WITH PEOPLE RATHER THAN AT PEOPLE
5.
PARTICIPATORY MARKETING: PEOPLE
ACTIVELY PARTICIPATING IN THE PROMOTION OF A BRAND (USER-GENERATED CONTENT)
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