2. Why use Twitter?!
Lets start with the basics
Fastest
growing social
network
Amazing Immediate
Search Engine
interaction
Twitter
Helps brand Latest -
development
uptodate
Can create
personality
3. Using Twitter as a Search Engine
search.twitter.com
COMMON OPERATORS
• twitter search - containing both "twitter" and "search”.
• "happy hour” - containing the exact phrase "happy hour”
• love OR hate - containing either "love" or "hate" (or both)
• beer –root - containing "beer" but not "root”.
• #haiku - containing the hashtag "haiku”
• from:alexiskold - sent from person "alexiskold”
• to:techcrunchsent - to person "techcrunch”
• @mashable - referencing person "mashable”
• "happy hour" near:"san francisco” - containing the exact phrase "happy hour" and
sent near "san francisco”
• near:NYC within:15mi - sent within 15 miles of "NYC”.
• superhero since:2010-12-27 - containing "superhero" and sent since date
"2010-12-27" (year-month-day)
• ftw until:2010-12-27 - containing "ftw" and sent up to date "2010-12-27”.
• movie -scary :) - containing "movie", but not "scary", and with a positive attitude
• flight :( - containing "flight" and with a negative attitude
• traffic ? - containing "traffic" and asking a question
• hilarious filter:links - containing "hilarious" and linking to URLs
• news source:twitterfeed - containing "news" and entered via TwitterFeed
4. Using Twitter Effectively!
Composing
• Interact with users once searched
• Be polite
• Try to use proper language
• For Retweets keep to 120 characters
• Never sell – always gets ignored
• Give valuable information instead
• Keep information fresh – not old stories
• Hash Tag #
• When to use
• Copy trends that are relevant
• Don’t use more than 2 per tweet
• Don’t spam
• If creating new one check if its being used
• Promote it on other channels
• Short is better
• Trending Topics
• Always shorten URL’s – bit.ly
• Good tweets for RT
• Warnings / alerts
• Quotes / Statements
• Breaking News
• Links to engaging / fun content
• Lists / Top secrets / Top Ten etc..
• Special offers
5. Using Twitter Effectively!
Interaction
• Retweets
• When to use
• Quote vs Retweet
• Replying
• Difference between “@” and .”@”
• Reply if you have value
• Direct Messages
• Only for mutual follow
• Keep messages to the point
• Uploading images
• Always manage this content
• Give people a reason to follow you.
• Link Twitter to your blog
• Find positive influencers and follow them - Klout
6. Common mistakes using Twitter
• Tweeting during the wrong hours.
• Getting the wrong tone of voice
• Not understanding the audience
• Not following loyal people back
• Not displaying social media on your website
• DM’s not used properly – SPAM
• Unbalanced follower/following ratio
• Ignoring mentions and interactions
• Over retweeting praise
• Tweeting links without adding context