Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation.
Dare to Connect Them!
11. WHY?
SOCIAL MEDIA
IS NOT FREE
ENGAGEMENT = TIME =
MONEY = INVESTMENT
12. RETURN ON INVESTMENT
ROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT
the formula
IF YOUR EQUATION SHOWS
A COST IN DOLLARS AND
A GAIN AS FACEBOOK LIKES...
YOU ARE IN TROUBLE!
13. INVESTMENT - RETURN RELATIONSHIP
THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE.
$$$$ $$$$
NON
FINANCIAL
INVESTMENT ACTION REACTION FINANCIAL
IMPACT
IMPACT
THE MAGIC WORD IS: CORRELATION