How Apple Changed the Enterprise IT Market from the Inside Out. How IT will need to change to manage the needs of the Enterprise. The Users and user experiences/expectations are driving the demand (Dev's pull side) side of the Agile and DevOps transformation (Dev's push side). Paul Peissner - Helping software teams in large organizations “re-discover” their inner start-up Enthusiast for cross-discipline agility and secure DevOps environments www.About.Me/PaulPeissner – @PaulPeissner LinkedIn.com/in/PaulPeissner – Paul @ Peissner (dot) Com

1. Paul Peissner
@PaulPeissner
lization
Redefining The Enterprise
Market And Business Agility

2. Enterprise Organizations and the
Changing User Landscape…
Standardization vs.
Consumerization vs.
Applelization
@PaulPeissner

3. Standardization

4. Consumerization

5. What is Applelization?
@PaulPeissner

6. When you have a hammer…
What is Applelization?
…everything starts to look like a nail!
@PaulPeissner

7. What is Applelization?
When we all got mobile Apples… we wanted everything like an App!
@PaulPeissner

8. Applelization
Apple used technology
to reshape their brand,
the tech industry & IT
Apple’s devices changed
the way we live and work
Apple’s devices & Apps:
- Made us productive
- Apps gave us small &
focused software tools
- Apps fit our preferences
- Instantly available
- Open experimentation
- Easily thrown away
Raised our software, IT &
data access expectations!

9. Everyday Enterprise Applelization
• What Business Executives see and say to IT…
– Our competitors have and use technology better than us
– I personally access better technology and data at home
– My kids are exploring, learning and doing more than us
– We need to do it better, faster and cheaper!
• What IT sees and says to Business Executives…
– Are you kidding me, we are struggling just to keep up!
– Our IT structure and legacy systems go back 3 generations
– We can’t afford to fail and we can’t afford to modernize
– There are way too many moving parts, hidden agendas, etc…
@PaulPeissner
…and please make it as easy and seamless as my iPhone?
…whatever happened to the awe and mystery of our IT app deployments?

10. What’s Really Going On with Users?
• Users expect new functionality on
personalized devices with custom
Apps that are tailored to their needs
and in a much shorter timeframe
• Businesses need to leverage new
technologies, that IT can adopt-quickly
and support-efficiently; so the business
can adapt-rapidly to market changes &
competitive threats
@PaulPeissner

11. • IT’s Structure & Decision-making
(Legacy) Hierarchical, Top-heavy, Specialized, Slow=careful
(Today) Flat, Community, Collaborative, Slow=failure
• IT’s Projects & Applications
(Legacy) Multi-year, M’s code lines, K’s features, 100’s Dev
(Today) Few weeks, 10’s code lines, 5 features, 2 pizzas
• IT’s Infrastructure & Practices
(Legacy) Big vendor brands, 3 legacy generations, ITIL/Waterfall
(Today) Hybrid Clouds, Avoiding technical debt, Lean/Agile
• IT’s Processes & Goals
(Legacy) Standardize to limit variables…to improve IT Services
(Today) Standardize on what works best…to improve business
What’s Going On with (Old & New) IT?
Waterfall

12. • Go big or small / fast or slow?
• More flexible innovation or more tightening controls?
• Incident: Learning opportunity or finger-pointing failure?
Different interpretations of…
• Standardization
• Centralization
• Automation
@PaulPeissner
The 2 IT/Tech Worlds - Destined to Collide

13. And We Are Never Going Back There Again
• There are more options and benefits in
building modern successes
• Cross-discipline and open collaboration with
smaller projects will always improve things
• Faster change is the new norm
and the new standard!
@PaulPeissner

14. • User-driven = Shadow IT
• IT-driven = Business Risks
• Market-driven = Burn-out
What Are The Implications in this Widening Gap?
Throwing
• Business-driven = No Ops
• Security-driven = No Business
• Executive-driven = No buy-in
@PaulPeissner

15. How Do We Transform Enterprise IT/Tech teams?
• Organizations: retain, retrain and adapt
– Invest in the people you have
– Agile training?
• Systems: reward, recognize & enable
– Encourage beneficial changes and learning
– Adopt DevOps?
• Leaders: 2 very different IT generations
– Climbing the corporate ladder or The adaptive Player-Coach?
– Leverage the wisdom of cross-discipline and open collaboration
– Only hire/work-for next generation leadership or organizations?
@PaulPeissner

16. How Do We Transform Our Organizations?
The Apple model
- Apple’s products are not the cheapest
- They provide a ‘high value’ experience that people pay for
- They put feature combos together first, it was a huge challenge
- But that's what was needed…and is needed in your organization
There are 3 key things you need to get your organization doing:
1. Thinking smarter (support idea generation, innovation, exploration, etc.)
2. Acting faster on important information
3. Flexing/adapting processes & the business
@PaulPeissner

17. How Do We (in Enterprise) Rediscover The Art Of…
• Collaboratively working and inventing together
• Exploring, experimenting and adapting new innovations
• Rapidly delivering software to customers and markets
• Listening and adjusting to feedback and failures
…Making and Manging Great
Software!
@PaulPeissner

18. Where Do We Start?
• Exploring and experimenting
• Failing faster and learning quickly
• Cross-disciple & open collaboration
• Empathy – Understand the other’s needs
‒ Walk in their shoes…it changes everything!
• Designing for business agility & success
• Building in Continuous Improvement
@PaulPeissner

19. Questions?
Let’s talk…on my iPhone of course 
Helping enterprise organizations rediscover
their inner start-up...
…the art of making and managing
great software, and enabling business agility!
Paul Peissner, Agile and DevOps Enthusiast
Paul (at) Peissner (dot) Com - @PaulPeissner - www.About.Me/PaulPeissner
@PaulPeissner