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PESQUISA E COMPORTAMENTO DO CONSUMIDOR Francisco Paulo Matos Jr
FMU | FIAM FAAM - Pós Graduação em Gestão do Design Thiago Aurélio Gomes
Prof. Gustavo Cavalheiro
muito
virtuais
pouco
virtuais
Perfil
geral
muito
virtuais
pouco
virtuais
Perfil
geral
37%
63%
Usomuitodiversificado
deredessociaiseapps
dejogosalémdemuitas
postagensdiárias.
Usomoderadonaredesobre
suasatividadesemédia
participaçãonasredessociais.
Perfil
baladeiros
-Muitosamigos
-Alegria/Entusiasmo
-Noturnos
-Músicalidade
CARACTERÍSTICASBÁSICAS
57%
43%
Perfil
baladeiros
Entre as principais
postagens estão fotos
com amigos e bebidas em
festas noturnas, como bares
e raves. Fazem apologia a
drogas e confirmam par-
ticipação em eventos
do gênero.
1
9 a 33 an
os
Possív
eismarcasdecompras
21PESSO
AS
Perfil
baladeiros
Locais
frequentados
Páginas
quecurtem
RAVES ACADEMIAS BARES/
PUBS
PRAIAS
FACULDA-
DES
Perfil
marombeiros
-Exibicionismo
-Espíritojovem
-Saudáveis
CARACTERÍSTICASBÁSICAS
50%
50%
Perfil
marombeiros
Postam fotos
e check-ins nas aca-
demias e em competições
de corridas, mensagens de
superação, suplementos
nutricionais, e sobre ali-
mentação saudável.
2
0 a 32 an
os
Possív
eismarcasdecompras
12PESSO
AS
Perfil
marombeiros
Locais
frequentados
Páginas
quecurtem
MARA-
TONAS
ACADEMIAS BALADAS PARQUES
FEIRAS
&CONVEN-
ÇÕES
Perfil
empreendedores
-Empresários
-Seriedade
-Cultura
CARACTERÍSTICASBÁSICAS
58%
42%
Perfil
empreendedores
Costumam postar
com prioridade coisas
referente suas próprias
empresas ou empresas que
trabalham, assim como
assuntos referente ao
mundo corporativo.
3
4
a 45 an
os
Possív
eismarcasdecompras
12PESSO
AS
Perfil
empreendedores
Locais
frequentados
Páginas
quecurtem
LIVRARIAS
RESTAU-
RANTES
VIAGENS
EXTERIOR
PRAIAS
FACULDA-
DES
Perfil
fanáticosporfutebol
-Fanatismo/Paixão
-Agressividade
-Debates
-Sembarreirasocial
CARACTERÍSTICASBÁSICAS
78%
22%
Perfil
fanáticosporfutebol
Paixão ao time,
idas aos estádios com
namoradas e camisas de
futebol estão estampadas
em suas postagens. De-
bates são constantes em
suas interações.
1
6 a 52 an
os
Possív
eismarcasdecompras
18PESSO
AS
Perfil
fanáticosporfutebol
Locais
frequentados
Páginas
quecurtem
ESTÁDIOS CLUBES FACULDA-
DES
ACADEMIASBARES
Perfil
nacionalistas
-Revolta
-Opniãoprópria
-Amorpatriota
CARACTERÍSTICASBÁSICAS
56%
44%
Perfil
nacionalistas
Têm como boa parte
das postagens mensa-
gens de protesto à ações de
governantes, histórico de
fotos marcando presença nas
manifestações e comparti-
lhamento de notícias de
assunto políticos.
2
1 a 39 an
os
Poss
ívelmarcadecompra
16PESSO
AS
Perfil
nacionalistas
Locais
frequentados
Páginas
quecurtem
MANIFES-
TAÇÕES
ACADEMIAS BARES
VIAGENS
NACIONAIS
FACULDA-
DES
Perfil
mensageiros
-Pessoasdolar
-Mães
-Mulheres
CARACTERÍSTICASBÁSICAS
9%
91%
Perfil
mensageiros
Alto índice de
compartilhamento
de mensagens autoesti-
ma, amor, amizade, confi-
ança, família, motivação,
fé e reflexão provenien-
tes de páginas espe-
cíficas.
3
6 a 54 an
os
Possív
eismarcasdecompras
11PESSO
AS
Perfil
mensageiros
Locais
frequentados
Páginas
quecurtem
RESTAU-
RANTES
SUPERMER-
CADOS
SALÕESDE
ESTÉTICA
SHOPPINGS
EVENTOS
FAMILIARES
Perfil
petlovers
-Pessoasdolar
-Estudantes
-Pré-adolescentes
CARACTERÍSTICASBÁSICAS
20%
80%
Perfil
petlovers
Costumam postar
fotos dos animais
dia-a-dia com seus hábi-
tos e momentos que
passaram com os seus
animais e também
informativo de faleci-
mento.
1
5 a 32 an
os
Possív
eismarcasdecompras
10PESSO
AS
Perfil
petlovers
Locais
frequentados
Páginas
quecurtem
ONGS PARQUES PET
SHOPS
SHOPPINGS
VIAGENS
NACIONAIS
Mapageral
conexões
Perfil
marombeiros
Perfil
nacionalistas
Perfil
mensageiros
Perfil
baladeiros
Perfil
fanáticosPerfil
petlovers
Perfil
empreendedores
Mapageral
conexões
Perfil
marombeiros
Perfil
nacionalistas
Perfil
mensageiros
Perfil
empreendedores
Perfil
baladeiros
Perfil
petlovers
Perfil
fanáticos
TOTAL:21pessoas
1Perfil
nacionalistas
4Perfil
marombeiros
TOTAL:11pessoas
1Perfil
nacionalista
TOTAL:16pessoas
1Perfil
mensageiros
2Perfil
fanáticos
TOTAL:12pessoas
1Perfil
mensageiro
TOTAL:10pessoas
1Perfil
marombeiros
TOTAL:12pessoas
1Perfil
nacionalistas
2Perfil
baladeiros
TOTAL:18pessoas
1Perfil
empreendedores
3Perfil
nacionalistas
Perfil
doConsumidor
Análiseemusuários
facebook
PESQUISA E COMPORTAMENTO DO CONSUMIDOR Francisco Paulo Matos Jr
FMU | FIAM FAAM - Pós Graduação em Gestão do Design Thiago Aurélio Gomes
Prof. Gustavo Cavalheiro

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