Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Making The Right Impression FitPro

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Barrett on Communicating
Barrett on Communicating
Wird geladen in …3
×

Hier ansehen

1 von 76 Anzeige
Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Making The Right Impression FitPro (20)

Aktuellste (20)

Anzeige

Making The Right Impression FitPro

  1. 1. MAKING THE RIGHT IMPRESSION Paul Mumford
  2. 2. WHAT’S COMING UP Howpresentingcan helpyourbusiness Toolstocreatea compellingpresentation Howtopresentforcameraorliveaudience Howtogeton theradio
  3. 3. EVERYONE STAND UP
  4. 4. Paul Mumford
  5. 5. 5
  6. 6. WAYS TO CREATE NEW CLIENTS
  7. 7. WAYS TO CREATE NEW CLIENTS The gym floor/classes Advertising Referrals Social media Presenting
  8. 8. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy.
  9. 9. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy.
  10. 10. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. become the person potential clients know and trust BEFORE they buy
  11. 11. WHY SHOULD YOU PRESENT? Bigger audience = bigger potential. Consumers want to trust you AND your product. Become the person potential clients know and trust BEFORE they buy. 10
  12. 12. •Two billion hits per day. •People can see AND hear you. •Potential to share. •No need to constantly re-create.
  13. 13. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  14. 14. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  15. 15. •Two billion hits per day. •People can see and hear you. •Potential to share. •No need to constantly re-create.
  16. 16. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  17. 17. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  18. 18. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  19. 19. •Target specific populations. •Show off your skills. •Can create its own income. •No need to constantly re-create.
  20. 20. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  21. 21. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  22. 22. •Easier to do than you think. •You become an industry expert. •Radio stations will be calling you for content.
  23. 23. WHAT WE’VE COVERED SO FAR People buy from people they trust. Presenting is the most powerful way to achieve this. You Tube, public speaking & local radio are all great ways to do it. 16
  24. 24. TECHNIQUE: How to prep for presenting
  25. 25. STAGE ONE THE MADMAN
  26. 26. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  27. 27. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  28. 28. THE MADMAN Get together with one or more people and talk about fitness. There are no rules. Limit to ten minutes and take some notes.
  29. 29. YOUR TURN 24
  30. 30. STAGE TWO CREATION
  31. 31. CREATION beginning middle & end simple & easy to follow every journey has a purpose you already know where your going
  32. 32. CREATION
  33. 33. CREATION Killer headline 26
  34. 34. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  35. 35. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  36. 36. Who are you doing it for? What are you doing? How are you doing it? CREATION The filling
  37. 37. Deliver what you promised. Brief summary. Call to action. Thanks for watching/listening. Get out with a smile . CREATION The power out 30
  38. 38. STAGE THREE THE CHECK UP
  39. 39. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  40. 40. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  41. 41. Bin the script. Woah! Slow down there. Edit, edit & edit THEN EDIT SOME MORE. CREATION The check up
  42. 42. WHAT WE’VE COVERED SO FAR The Madman Creation Killer Headline, The Filling, Power Out The Check Up Same technique for every medium. 33
  43. 43. PRESENTING: YOU TUBE PUBLIC SPEAKING RADIO
  44. 44. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  45. 45. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  46. 46. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you?
  47. 47. extra prep Who is your audience? The shorter the better. We can see you. Can we hear you? 37
  48. 48. Smart phone Tripod Software the kit you’ll need Windows Live Movie Maker iMovie
  49. 49. Stuff to consider 42
  50. 50. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  51. 51. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  52. 52. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  53. 53. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  54. 54. Are we there yet? There are living people involved. Work the room. Use some props. Practice, practice and practice. stuff to consider
  55. 55. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  56. 56. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  57. 57. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  58. 58. commercial radio Most content usually networked. You’re interested in breakfast. News also often locally produced. Demographic: 15-55 yrs.
  59. 59. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  60. 60. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  61. 61. BBC local radio Most content heavily speech based. All daytime locally produced. Demographic: 45-75 yrs.
  62. 62. Who to contact? Head of news Breakfast crews Programme manager
  63. 63. Who to contact? Head of news Breakfast crews Programme manager 47
  64. 64. “Talk to a person as if they’re a person, your mate. As soon as you present you put on a voice and become conscious about how you are coming across. Relax and be yourself.” WISE WORDS FROM THE EXPERTS Gavin Inskip Stand up comedian, TV presenter Voice of the Co-co Pops monkey. 50
  65. 65. “Be willing to let your guard down, this is by far the strongest and most difficult trait to master. No one wants to have their feelings hurt.” WISE WORDS FROM THE EXPERTS Hayley Hollander Training & Education Co-Ordinator, PTA Global
  66. 66. “For success in any relationship you must speak a language that the person/group/audience will understand.” WISE WORDS FROM THE EXPERTS Ian O’Dwyer Co-founder, PTA Global
  67. 67. “If it looks like a duck, walks like a duck and quacks like a duck ... Then it’s a duck! Be YOU and only speak to what YOU know to be true for YOU. Have magnanimous passion and thirst for that which you are sharing” WISE WORDS FROM THE EXPERTS Scott Hopson Co-founder, PTA Global
  68. 68. YouTube: Keep it short and simple Audience: Target your market Radio: Don’t be daunted by it. Stations are crying out for you. SUMMARY
  69. 69. @pauldmumford search for Mumford Phys Ed search for Mumford Phys Ed thanks for listening and good luck www.mumfordphysed.com

×