Paul Mugo

Kenya Kenya

Go To Market Consultant

Advertising / Marketing / PR

In the future of the African Consumer Industry lies great solutions to great needs, and with advent of this second related scramble for the continent, only this time it is for the consumer, where there lies only one possibility of winning over minds, hearts and wallets; Assimilation akin to the French strategy in colonial West Africa. To have the consumer learning the product, understanding the brand speaking its language as influencers to others, for market share and sales. Only then can a relation ship leading to satisfaction and profit be Imagined, We are the missionaries, learning the virgin market, learning the consumer traditions and language and using it to preach back the gospel o...