What is your Digital Strategy? What is your Company doing Socially? Is you Digital Agency driving revenues for your Company?

2. PANORAMA
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3. Highlights
Founded 2007
Headquartered Chattanooga, TN
Employees 130+
Agency Partners 30+
2011 Community Service Projects 20+
Profits to CovenantValues.org 20%
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4. The complexity of reaching the consumer is increasing.
Information
Accessibility
There are many trends New Platforms
and factors that drive
Consumers’ Changing
this complexity and act
Expectations
as a barrier. Here are a
few of the barriers
brands face.
User Generated
These trends are
Content
reshaping the consumer
Addressability
communication of Audiences
landscape: Real-time
Reviews
Digitization
of Everything
Speed of
CLIENT Innovation CONSUMER
Everywhere
Commerce
Fragmentation
of Media
Time & Space Shifting Connecting & Sharing
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5. …But so are the opportunities.
Information
Accessibility
For brands that can New Platforms
overcome and leverage
Consumers’ Changing
these complex barriers,
Expectations
the rewards are even
greater than before.
Which presents more
User Generated
opportunities to engage
Content
with consumers.
Addressability
of Audiences
Real-time
97% Reviews
of consumers now use
46% Digitization
of US consumers
93%
of B2B customer
43%
of smartphone owners
79%
of consumers wanted to
online media when
of Everything
reported the internet decision making in use their device to learn more about a brand,
researching products as the main influencer 2012 was influenced search in responseSpeed of
product, or service by
or services in their for purchase by online catalogs3 to TV ads Innovation
4 following a company
local area1 decisions2 through social media5
Everywhere
Commerce
Fragmentation
of Media
Time & Space Shifting Connecting & Sharing
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6. Purpose-built for digital
AREA203 didn’t add or adapt to
digital – we built our agency for these
digital opportunities. To help brands
reach consumers in this complex,
ever-evolving environment.
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7. Purpose-built for clients
AREA203 reaches consumers by
connecting them with answers. All
throughout the decision process,
consumers are looking for answers
to different questions. AREA203
provides those answers where and
when they are most relevant.
CONNECTING CONSUMERS WITH ANSWERS
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8. What We Do
CONNECTING CONSUMERS WITH OUR CLIENTS
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9. Methodology
In order to position our clients as Listen
answers to consumers, we use a
specific methodology to
understand and engage them.
Learn
We: Listen, Learn, Create,
Engage, and Optimize. Create
Engage
Optimize
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10. Types of Engagement
In working with our clients there are four main types of
engagements we do, to help our clients reach consumers.
MARKETING CAMPAIGN CAMPAIGN
BRANDING
STRATEGY DEVELOPMENT IMPLEMENTATION
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11. T HAN K YO U
AREA203.com | AREA2oh3.com
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