SlideShare a Scribd company logo
1 of 39
Download to read offline
 


                                          
                        
                        

                                     
  




                                     
  
               A guide from

         MAKEONLINEMONEYINFO.NET
                        
  
CONTENTS  
             
             
     1.    Shock  Warning                                                   2  
     2.    Income  is  not  wealth                                         3  
     3.    No  debt  is  a  good  debt                                       4  
     4.    Do  things  differently                                           8  
     5.    Find  out  what  your  boss  earns                                9  
     6.    Make  sure  you  love  what  you  do  for  a  living            10  
     7.    Recognise  the  value  of  time                                  11  
     8.    Ideas  are  the  new  hard  graft                                       
     9.    Invest  from  your  surplus                                      13  
     10.   Get  a  good  broker                                              15  
     11.   Be  tax  smart                                                  16  
     12.   Invest  in  money-­makers,  not  flashy  pipe  dreams            17  
     13.   Diversify,  Diversify,  Diversify                                 18  
     14.                                                                    19  
     15.   Invest  for  income                                                20  
     16.   Understand  how  to  recover  from  losses                        25  
     17.   Avoid  Investment/Trading  Seminar  Scams                        27  
     18.   Understand  that  conflicting  advice  may  all  be  correct   29  
     19.   Investing  on  news                                               30  
     20.   Understand  the  jargon  and  the  charts                         31  
     21.   Do  not  under-­estimate  your  life-­expectancy                  32  
     22.                            -­fashioned  saving                       32  
     23.   Enjoy  without  addiction                                           33  
     24.   All  bulletin  boards  are  positive                               34  
     25.   Aim  for  multiple  income  streams                                35  
     26.   You  never  know  enough                                          36  
     27.                                                                       37  


                                           
                            
                                        1  
                                                                        Please  turn  over...  
SHOCK  WARNING  
  
This  Guide  is  not  going  to  make  you  rich  overnight  (at  least  not  tonight,  
unless  you  are  extremely  lucky).  
  
This  guide  is  not  for  those  who  are  hoping  for  a   get  rich  quick
because,  although  it  is  unfashionable  to  say  it     there  is  not  really  any  
such  thing.    
  
No,  this  guide  is  different.  You  have  not  just  wasted  money  on  yet  
another  scheme  or  system  which  will  ultimately  fail  despite  the  claims  
made  in  the  advertising.

What  is  it  then?  
  
Well  this  is  a  guide  to  help  you  accumulate  wealth  steadily  and  sensibly.  
You  may  indeed  have  great  rises  in  financial  wealth  in  short  periods  of  
time.  You  may  also  have  to  take  some  losses.  That  is  all  part  and  parcel  
of  this  experience.  What  we  are  aiming  for  is  that  in  the  long  term,  your  
gains  will  outweigh  your  losses  by  some  considerable  distance.  You  should  
also  avoid  some  of  the  mistakes  that  many  people  make.  
  
In  fact,  you  should  be  able  to  avoid  making  the  mistakes  that  MOST  
people  make.  
  
                                                              
  
In  the  wealth  building  game  that  is  certainly  true.  Those  who  have  the  
knowledge  are  able  to  capitalise  on  how  the  system  works.  The  rest  are  
simply  going  about  their  daily  lives  hoping  that  somehow  things  will  be  
different  next  year,  without  actually  doing  anything  about  it.  

  
     Well     now  is  your  chance  to  do  something  about  it!  
  
  
  
  
  
  
  
  
  
  
                                               
                                               

                                            2  
  
Secret  Number  1  
                                               
                               Income  is  not  wealth   
                                               
Your  biggest  barrier  to  attaining  wealth  is  yourself.  It  is  no  use  blaming  
everything  and  everybody  else  if  you  are  actually  living  your  life  in  a  way  
which  is  not  helping  you  to  build  your  wealth.  
  

Ultimately,  you  will  only  become  wealthy  if  you  spend  less  than  you  make  
each  month.  Most  people  think  that  you  need  to  have  an  enormously  high  
monthly  income  to  be  considered  wealthy.  Actually     there  are  many  
people  who  have  lower  level  incomes  but  act  more  sensibly  with  their  
money  and  so  overall  are  wealthier.  Any  fool  can  get  a  high  income     but  
the  same  fool  will  spend  it  all  so  that  there  is  nothing  left  when  that  
income  ceases.  

Please  understand     Income  is  NOT  wealth.  

In  financial  terms  (for  there  are  other  types  of  wealth),  your  wealth  is  the  
part  of  your  net  worth  that  makes  you  money  (either  income  or  capital  
growth)  without  you  needing  to  work  hard  for  it.  So  for  example,  whilst  a  
teacher  may  work  hard  each  week  to  get  their  monthly  salary,  somebody  
with  a  property  portfolio  can  be  paid  each  week  in  terms  of  rental  and  
capital  gain  on  their  houses,  for  doing  relatively  little.  If  they  were  to  add  
to  this  some  high  dividend  paying  stocks,  and  maybe  some  regular  
returns  on  sales  of  a  book  they  wrote  some  time  ago,  you  can  see  how  
they  would  be  considered  wealthier  than  the  teacher.  They  could  actually  
continue  to  live  in  the  manner  they  have  become  accustomed  for  as  long  
as  their  portfolio  paid  out     which  would  normally  be  longer  than  a  normal  
salary.  Even  better,  they  would  not  have  worked  themselves  into  an  early  
grave  in  the  process!  

Ask  yourself  this  question.  

How  long  could  you  continue  with  your  normal  spending  habits,  if  your  
regular  monthly  pay  were  to  be  stopped?  Your  aim  should  be  to  make  it  
so  that  a  regular  monthly  salary  from  an  employer  becomes  a  nice  bonus!  

             -­  you  will  forever  be  bound  by  the  lie  that  it  takes  a  high  
income  to  become  wealthy,  and  it  requires  working  all  the  hours  in  the  
day  and  night  to  achieve  that  salary.  Believe  that  -­  and  financial  
independence  and  security  will  always  be  just  out  of  reach.  

                               

                                             3  
                                                                                   Please  turn  over...  
Secret  Number  2  

                                                                    

Although  most  of  us  will  go  through  life  needing  to  borrow  money  at  some  
point  or  other,  be  it  to  ease  cash  flow  by  the  use  of  a  credit  card,  or  by  
taking  out  a  mortgage  on  a  family  home     the  paying  of  interest  will  of  
necessity  mean  that  we  have  paid  back  much  more  than  we  borrowed.  
  
This  is  a  sure  fire  way  to  eat  at  your  wealth.  The  more  debt  you  take  on,  
the  more  difficult  it  will  be  to  get  out  of  it.  It  is  like  a  drug,  and  it  can  
destroy  you  in  the  same  way.  Any  debts  you  take  on  need  to  be  targeted  
and  cleared  as  soon  as  possible     Yes,  even  your  mortgage.  

What  should  I  do  first     clear  the  debts  or  invest?  

As  I  said,  we  all  have  some  debts  at  some  point  in  our  lives.  It  may  be  
that  we  are  still  faced  with  a  student  loan  after  university.  It  may  be  that  
we  needed  to  take  on  a  loan  to  buy  a  new  car  (more  on  that  later),  or  it  

without  exception,  we  will  have  a  mortgage.  And  then  comes  the  
quandary:  If  all  my  money  is  pumped  into  paying  off  the  debts,  I  will  not  
be  doing  any  saving  for  a  rainy  day  or  for  my  life  when  I  have  retired.  
  
  
Thankfully,  this  dilemma  can  be  solved  with  a  fairly  simple  calculation.  

The  answer  depends  on  two  variables:  

1.  How  much  interest  you  are  paying  on  your  debt,  after  tax.  
2.  How  much  interest  you  expect  to  earn  on  your  investments,  after  tax.  

Please  note  that  there  are  two  types  of  debt.  At  one  side  we  have  the  
worst  kind  -­  very  high-­interest  debt  that  comes  from  things  like  credit  
cards  and  store  cards.  This  kind  of  dead  is  lethal  and  should  really  be  
avoided  unless  absolutely  necessary.  It  should  only  really  be  used  to  aid  
cash  flow,  and  it  should  be  paid  off  each  and  every  month  if  at  all  
possible.  The  second  kind  of  debt  is  the  lower  interest  variety;;  things  like  
the  mortgage  or  student  loan.  Often,  the  interest  on  this  kind  of  debt  is  
low  enough  that  it  may  worth  holding  onto  the  debt  for  its  full  term.  

The  bottom  line  is:  

If  you  can  guarantee  a  higher  after-­tax  return  by  investing  than  
the  after-­tax  interest  rate  you  would  pay  on  your  debt,  you  should  
go  ahead  and  invest.  If  not,  you  should  clear  the  debt  first.  

                                               4  
  
Here  are  some  examples  for  you:  

Example  1  
Imagine  you  have  a  30  year,  £150,000  mortgage  with  a  4  percent  rate.  If  
you  expect  to  earn  an  after-­tax  return  higher  than  4%  on  your  
investments  (the  odds  are  reasonable  that  you  will  if  you  have  a  long-­
term  view),  then  you  should  invest  rather  than  pump  additional  funds  into  
the  mortgage.  

Example  2  
Imagine  you  have  a  £10,000  credit  card  debt  with  a  22%  interest  rate.  
You  should  only  invest  if  you  think  you  can  earn  a  22%  after  tax  return  
on  your  investments.  The  average  return  on  the  stock  market  has  been  
somewhere  around  11-­13%,  so  this  seems  a  risky  proposition.  In  this  
case,  it  would  be  foolish  to  invest  and  you  should  instead  work  on  clearing  
the  debt  first.  

KEY  POINT:  

You  need  to  do  what  is  best  for  building  wealth  long  term.  Many  people  
cannot  see  that  paying  off  a  debt  is  actually  saving  them  more  money  
than  they  would  be  able  to  make  any  other  way.  Do  the  calculation  and  
work  out  what  is  best  for  you.  

Credit  Card  Debt  is  Deadly  

How  to  find  the  money  get  out  of  credit  card  debt  

Many  people  struggle  to  pay  more  than  the  minimum  balance  off  each  
month,  and  as  such,  they  never  eat  into  the  debt.  Here  are  a  few  tips  
about  how  to  get  rid  of  the  most  deadly  debt  of  all.  Until  this  has  gone,  
                                                           

     1. Do  you  have  any  investments  you  can  use  at  this  stage?  

As  you  will  have  seen  from  the  last  calculation  about  whether  to  invest  or  
pay  off  the  debt     with  credit  cards  it  is  always  better  to  pay  it  off  first.  
Therefore,  if  you  have  money  in  savings  accounts  or  invested  in  bonds  or  
stock,  it  is  more  than  likely  in  your  best  interests  to  use  that  investment  
to  clear  your  debt  at  this  stage.  Remember,  if  your  investment  is  not  
inside  an  ISA,  it  is  taxable.  It  is  subject  to  capital  gains  tax  and  you  will  
pay  tax  on  the  dividends.  As  pointed  out  earlier,  it  is  debateable  whether  
you  will  ever  beat  the  25-­29%  needed  to  make  it  worth  keeping  the  
investment  rather  than  paying  off  the  debt  first  (even  if  it  is  inside  an  
ISA).  Cash  in  the  investment  and  use  it  to  lower  your  debt.  


                                               5  
                                                                                      Please  turn  over...  
2. Do  you  need  all  that  stuff?  

A  life-­laundry  is  a  useful  way  of  cutting  down  our  debts.  When  was  the  
last  time  you  read  those  books  or  rode  that  bike?  Are  you  likely  to  use  the  
tent  again?  Why  not  sell  it  all  on  eBay  or  Amazon  Marketplace.  Making  a  
few  hundred  pounds  at  a  car-­boot  sale  could  also  help  to  cut  down  your  
debt.  

     3. Ditch  the  subscription  lifestyle  

Many  of  us  subscribe  to  Sky  and  to  a  daily  newspaper,  or  a  monthly  
magazine.  We  also  pay  for  extra  insurance  plans  on  our  mobile  phones  
and  electrical  appliances.  We  love  the  fact  that  we  can  use  900  minutes  of  
talk  time  and  3000  texts,  with  unlimited  data  download  on  our  mobile  
plan.  However,  all  this  adds  up  and  we  need  to  decide  whether  we  want  
to  become  wealthy  or  not!  When  was  the  last  time  you  exceeded  the  data  
download  of  the  mobile  package  below  yours?  What  about  the  talk  time?  

TV?  How  often  do  you  actually  read  the  paper?  Could  you  pick  one  up  on  
your  way  to  work  instead  of  having  it  delivered?  

Small  changes  in  your  monthly  subscriptions  can  actually  save  hundreds  
of  pounds  which  can  be  channelled  to  paying  off  debts.  

     4.        pay  for  the  brands  wh                                                 

We  are  all  suckers  for  advertising  (otherwise  companies  would  not  invest  
                                                                -­
alternatives  in  the  super-­market.    Fill  up  the  car  with  fuel  from  the  
supermarket  rather  than  paying  the  premium  price  of  the  named  brands.  
Go  to  the  local  café  rather  than  the  big  brand  and  big  price  COSTA  or  
STARBUCKS.  All  the  money  you  save  will  help  you  to  cut  down  on  your  
debt.  

     5. The  Snowball  effect  

The  idea  behind  getting  rid  of  your  debts  is  that  once  gone,  you  will  have  
more  disposable  income  available  to  put  towards  your  goal  of  becoming  
wealthy.  People  often  wonder  whether  they  should  attempt  to  target  the  
largest  debts  first,  because  they  are  accruing  the  most  in  terms  of  
interest.  However,  it  is  quite  demoralising  to  see  how  little  difference  you  
are  making  to  a  large  debt.  Meanwhile,  your  smaller  debts  are  also  
growing  and  you  end  up  standing  still.  You  should  pay  the  minimum  
balance  on  each  debt,  and  channel  all  the  extra  money  you  have  made  by  
following  steps  1-­4  above,  into  clearing  the  balance  of  the  lowest  debt.    


                                             6  
  
Once  that  debt  has  gone  altogether,  you  take  the  money  you  were  paying  
to  that  and  channel  it  onto  the  next  largest  debt.  Now  repeat  the  process  
until  you  have  only  one  debt  left.  All  spare  income  can  now  be  targeted  at  
removing  the  final  debt.  In  effect,  you  have  gradually  increased  the  
amount  of  spare  money  simply  by  knocking  off  one  debt  at  a  time.  This  is  
                            ffect.  
  
Remember,  even  small  amounts  will  make  a  difference.  It  only  takes  a  
handful  of  snowflakes  to  make  a  snowball     this  will  get  the  ball  rolling.  
And  in  the  long  run     even  a  few  pounds  a  week  extra  will  save  a  
thousand  pounds  over  the  year  on  a  credit  card  bill.  
  

  

KEEP  AT  IT     it  is  really  worth  it  and  will  unlock  all  the  other  secrets  in  
this  guide.  

                                 




                                                7  
                                                                                        Please  turn  over...  
Secret  Number  3  

                                                             

Most  people,  believe  it  or  not,  will  continue  to  do  the  same  things  that  
they  have  always  done  and  the  same  things  that  their  parents  have  
always  done     even  when  they  know  it  has  not  brought  them  success.  
  
If  you  look  at  your  parents,  and  discover  that  they  worked  extremely  hard  
all  their  life  to  earn  a  reasonable  salary,  and  then  had  to  cope  with  a  
reduced  income  upon  retirement     do  you  want  to  be  in  the  same  boat?  
  
If  not,  check  yourself.  
  
Are  you  doing  anything  differently?  
  
Are  you  planning  at  the  moment  on  relying  on  your  company  pension  (or  
even  your  state  pension)  to  get  you  through  your  retirement  years?  Are  
you  hoping  that  things  will  just  be  alright?  Well  wise  up.  If  their  method  
                                                                                
  
You  have  made  a  good  start  by  buying  this  guide.  This  will  help  you  to  
think  differently.  
  
But  remember,  you  will  also  need  to  DO  things  differently.  
  
  

                              




                                           8  
  
Secret  Number  4  

                                                                       

  

OK     So  I  said  that  income  is  not  wealth.  That  is  true.  However,  whilst  
you  are  working  on  building  your  wealth  you  will  be  relying  on  your  
income,  and  a  high  income  is  a  much  easier  starting  point.  

Now  whatever  your  line  of  work  is,  it  is  important  to  aim  for  a  job  in  
which  you  can  rise  up  the  ranks.  It  is  also  important  to  recognise  that  
with  each  promotion,  you  should  be  getting  a  rise  in  pay.  Now  here  is  the  
thing  that  most  people  simply  do  not  consider:  


much  of  a  pay-­rise?  

You  will  find  that  in  offices  and  schools  all  over  the  country  people  take  on  
new  responsibility  at  work  for  what  amounts  to  a  token  gesture     more  a  
badge  of  honour  than  a  pay-­rise.  People  convince  themselves  that  they  
are  doing  it  more  for  the  experience!  However,  in  other  offices  and  
schools,  people  are  doing  the  same  jobs  for  much  more  money.  The  
reason  for  this  is  simple     the  Top  Earner  is  on  a  great  salary.  

If  the  top  man  or  woman  has  a  very  healthy  salary,  there  is  
more  scope  for  those  under  that  boss  to  be  paid  well.  
If  your  boss  earns  £60,000  and  his  or  her  second  in  command  earns  
£50,000  why  should  you  be  offered  much  more  than  £40,000  for  simply  
running  a  department?  Instead,  apply  to  run  a  department  at  another  
firm  where  the  boss  is  on  £150,000  and  you  should  find  that  your  salary  
has  risen  in  the  same  way.  

                                                  take  on  the  post  of  responsibility  
                                                      -­load.  All  it  will  do  is  drain  
your  time  and  patience,  for  little  financial  reward.  

There  are  better  ways  of  using  that  spare  time  to  make  money  (more  of  
that  later)  instead  of  investing  time  in  a  company  that  will  not  invest  its  
cash  in  you.  

  

                               


                                               9  
                                                                                    Please  turn  over...  
Secret  Number  5  

                                                                                   

All  over  the  developed  world  there  are  people  who  are  in  the  rat  race,  and  
                                                                                                 
  
It  may  well  pay  them  handsomely,  but  it  gives  them  no  joy.  This  is  a  
sure-­fire  way  to  eat  at  your  wealth.  
  
People  who  hate  their  day-­jobs  end  up  spending  all  their  money  trying  to  
find  ways  of  improving  their  lives  and  bringing  some  joy  back  in  to  an  
otherwise  dull  and  frustrating  existence.  This  will  ultimately  leave  nothing  
left  for  the  time  it  is  most  needed     that  is,  when  the  job  finally  stops  at  
retirement  and  you  are  able  to  enjoy  it.  At  this  point,  your  lifestyle  would  
have  to  change  because  there  are  no  funds  left.  The  job  has  taken  all  the  
best  years  away  from  you.  
  
The  best  thing  is  to  find  a  job  you  love     and  then  you  will  be  paid  every  
day  for  doing  something  you  actually  enjoy.  In  fact,  it  could  be  said  that  
you  never  actually  work  at  all!  
  

                                




                                              10  
  
Secret  Number  6  

                                                                     

Many  people  who  strive  to  be  wealthy  have  little  understanding  of  the  
value  of  time.  They  work  all  the  hours  under  the  sun  in  order  to  gain  just  
a  few  more  pounds  on  the  pay  slip  each  month.  However,  they  have  
neglected  to  notice  one  important  fact.  They  are  not  finding  the  time  to  
enjoy  their  income.  In  fact,  they  have  no  time  to  enjoy  their  income  
because  of  the  hours  they  are  working!  
  
You  know  you  are  truly  wealthy  when  you  have  the  ability  to  control  your  
time  and  use  it  as  you  see  fit.  You  are  only  wealthy  if  you  are  able  to  
spend  your  time  doing  the  things  you  really  love  doing.  It  may  well  be  
that  you  do  really  love  your  job,  and  that  is  absolutely  fine.  The  key  thing  
is  to  be  able  to  have  the  freedom  to  do  it  when  you  want  to  and  not  do  it  
when  you                                       
  


the  confidence  that  you  will  be  able  to  continue  to  live  in  your  current  
house  and  with  your  current  life-­style.  You  need  to  be  able  to  enjoy  the  
same  holidays  and  eat  the  same  kinds  of  foods.  
  
If  there  is  a  need  to  cut-­back  and  tighten  the  belt  immediately,  this  will  
mean  that  your  free  time  is  not  as  enjoyable  as  it  could  be.  
  
Sadly,  this  is  the  situation  most  retired  people  find  themselves  in.  Despite  
working  hard  all  their  lives,  their  pension  and  investments  simply  do  not  
provide  them  with  the  lifestyle  they  had  dreamed  of.  
  
Right  now,  then,  you  need  to  work  smarter.  Enjoy  your  life  whilst  you  
can.  Value  your  time.  
  
Make  your  income  work  for  you,  rather  than  simply  
working  for  your  income.  
  

                               




                                             11  
                                                                                    Please  turn  over...  
Secret  Number  7  

                                         the  new                       

Gone  are  the  days  of  needing  a  trade  in  order  to  support  yourself.  Gone  
are  the  days  of  the  protestant  work  ethic,  in  which  we  are  told  to  feel  
                                                                                              
  
Because  of  the  internet,  ideas  and  products  can  be  presented  and  
marketed  by  every  man  woman  and  child  on  the  planet  (well-­almost).  
And  yet,  people  still  fall  into  the  age-­old  trap  of  assuming  that  the  only  
way  to  live  is  to  give  up  all  their  energy  and  time  to  a  company  in  
exchange  for  being  paid  at  the  end  of  the  month.  
  
What  you  need  to  do,  whilst  doing  your  day-­job,  is  to  experiment  on  
finding  your  own  marketable  product.  It  could  be  something  you  make  
and  sell.  It  could  be  a  service  you  offer.  It  could  be  something  you  buy  
and  sell  on  for  a  profit.  Or,  it  could  simply  be  the  smart  use  of  the  pay  
y                                                   
  
You  get  your  pay  each  month     what  do  you  do  with  it  then?  
  

go  back  to  my  advice  on  how  to  free  up  some  additional  income.  
  
What  is  left  over  will  be  enough  for  you  to  start  a  business.  Yes,  I  am  
absolutely  serious.  You  can  start  a  business  on  the  internet  for  as  little  as  
£5.00  a  year     it  just  takes  the  setting  up  of  a  website,  and  of  course  a  
product.  Now  that  is  where  you  use  your  time  and  energy.  Be  creative.  
What  would  YOU  buy?  What  would  your  friends  buy?  What  do  YOU  know  
that  others  would  be  interested  in?  Which  service  would  YOU  pay  for?  
  
Give  it  a  try.  You  only  need  to  make  a  small  amount  of  money  to  have  
more  than  you  have  now.  Once  you  have  that  small  amount  of  money  
coming  in,  you  can  put  it  to  good  use  by  investing  it.  
  
Money  is  like  a  seed.  It  will  only  grow  if  you  plant  it  wisely.  
  
  

                                




                                              12  
  
Secret  Number  8  

                                                                   

Building  wealth  takes  time.  You  may  make  small  amounts  relatively  
quickly,  but  using  these  amounts  to  make  the  serious  money  is  where  the  
                                               
  
The  way  to  lose  money  quickly  is  to  invest  from  money  you  cannot  afford  
to  lose.  There  are  always  losses  in  investing  and  if  you  invest  money  you  
cannot  afford  to  lose  and  subsequently  lose  it,  so  begins  a  downward  
spiral  of  loss  chasing.  This  is  an  emotional  roller-­coaster  which  eats  away  
at  funds.  Each  new  investment  becomes  more  risky  as  an  attempt  to  
recoup  the  previous  losses,  and  wherever  emotion  is  involved  in  investing  
there  is  likely  to  be  disaster.  

All  investment  portfolios  need  to  have  a  spread  of  different  types  of  
                                                            .  This  way,  if  one  area  
(manufacturing,  for  example)  is  hit  hard  and  drops  in  the  market,  your  

bounce  to  compensate.  I  will  show  you  how  to  create  such  a  portfolio  
later.  

However,  on  each  and  every  day,  the  markets  move  up  and  down.  Three  
out  of  four  stocks  will  follow  the  direction  of  the  market  in  the  long  term.  
This  means  that  if  there  is  a  big  reason  for  the  market  to  take  a  tumble,  
the  chances  are  your  portfolio  will  also  drop  down.  This  is  no  use  if  you  
were  hoping  to  use  some  of  this  money  to  pay  your  weekly  shopping  and  
food  bills  or  mortgage.  

You  should  be  aware  too  of  what  is  called  the  BID/OFFER  spread  (or  
BID/ASK).  This  is  essentially  the  difference  between  the  asking  price  that  
you  have  to  pay  to  buy  a  share  and  the  selling  price  that  you  will  get  if  
you  sell.  At  any  fixed  point,  the  selling  price  is  always  less  than  the  
buying  price.  For  this  reason,  as  soon  as  you  purchase  some  shares  (and  
assuming  the  price  stays  the  same  for  a  while)  you  will  have  lost  money.  
Factor  in  the  stamp  duty  (Tax)  you  have  to  pay  on  your  purchase  and  the  
commission  you  have  to  pay  your  broker  for  carrying  out  the  deal  and  you  
will  have  lost  even  more  on  the  deal.  In  fact,  the  price  of  the  shares  will  
have  to  rise  considerably,  just  for  you  to  break  even.  As  soon  as  you  sell  
the  shares  you  will  have  to  pay  a  commission  charge  and  potentially  some  
capital  gains  tax  too,  so  to  really  make  money  the  rise  has  to  have  been  
worthwhile.  

                               


                                             13  
                                                                                    Please  turn  over...  
Trading  too  frequently  (a  temptation  if  you  are  desperate  for  the  money)  
is  a  sure-­fire  way  to  see  your  gains  eaten  up  in  bid/offer  spread  and  
commission  losses.  

With  this  in  mind,  you  should  see  that  you  simply  cannot  expect  to  make  
money  easily  and  quickly  and  it  is  therefore  beyond  stupid  to  invest  
money  that  you  need  for  other  purposes  like  paying  bills.  

            Only  invest  what  you  are  prepared  to  lose   

This  is  a  psychological  state  of  mind,  but  a  very  important  one.  Emotion  
has  no  place  in  investing.  Nobody  is  happy  to  see  money  go  down  the  
drain.  However,  with  investing,  you  simply  have  to  be  prepared  to  see  it  

course,  is  to  win  more  than  you  lose,  so  that  in  the  long  term  your  
portfolio  grows  and  your  net  wealth  increases.  It  is  simply  a  fact  that  you  
will  have  to  take  some  losses  along  the  way.  
  
So  is  it  worth  it?  
  
Yes.  The  growth  of  money  is  exponential.  By  that,  I  mean  that  it  grows  at  
a  faster  rate  as  the  size  of  the  sum  increases.  This  is  because  of  the  
beauty  of  compounding.    
  
Earning  a  10%  return  on  £10,000  is  only  going  to  get  you  £1,000  before  
tax.  However,  10%  return  on  a  £1,000,000  portfolio  is  £100,000.  This  is  
naturally  far  more  impressive,  despite  needing  no  more  effort  or  work  on  
your  part.  Once  this  return  is  compounded  every  year,  the  larger  sum  will  
grow  at  a  considerably  faster  rate.  
  
With  compounding  (assuming  just  a  10%  return  per  year),  
even  £10,000  can  turn  into  £44,402  over  15  years!  
  
  

                              




                                           14  
  
Secret  Number  9  

                                 Get  a  good  broker   

There  are  countless  good  brokers  out  there  who  can  purchase  and  sell  
your  stock  for  you.  They  offer  many  different  levels  of  service  and  you  
need  to  decide  what  it  is  you  want  and  need.  
  
You  can  get  a  fully  managed  portfolio  whereby  you  pay  your  broker  a  fee  
and  a  percentage  of  your  gains.  They  will  discuss  with  you  and  advise  any  
major  decisions  to  buy  or  sell  and  will  then  make  the  transactions  for  you.  
This  kind  of  service  can  be  useful  for  people  who  do  not  want  to  make  the  
effort  of  getting  their  feet  wet  and  doing  the  research  themselves.  It  
tends  to  be  for  the  more  risk  averse  people.  The  problem  with  such  a  
scheme  of  course  is  the  additional  cost  of  the  brokerage  and  the  loss  of  
money  in  commission.  
  
You  can  also  go  to  brokers  who  will  let  you  make  all  the  decisions,  and  
will  simply  act  as  executors  of  your  decisions.  They  will  charge  you  a  flat  
fee  per  trade.  Some  will  charge  a  quarterly  or  even  monthly  fee  for  the  
privilege  of  having  the  account  and  there  will  often  be  an  additional  fee  
         -­              meaning  that  you  have  not  made  enough  trades  in  the  
month.  These  brokers  can  act  by  telephone  and  many  now  have  platforms  
where  you  can  do  it  all  yourself  on-­line.  
  
Personally,  I  recommend  the  newest  breed  of  broker     the  online  
investment  platform.  There  are  some  great  deals  out  there  and  depending  
on  your  trading  frequency,  you  can  get  considerably  lower  execution  fees  
than  with  traditional  telephone  brokers.  Some  do  not  charge  for  the  
account  or  have  any  inactivity  fees.  The  best  will  have  a  portfolio  
manager  section  on  the  website  which  enables  you  to  see  all  your  stock  
holdings,  and  their  current  position  in  terms  of  price,  profit  and  loss.  You  
can  action  buys  and  sells  in  real  time,  or  as  regular  subscriptions.  You  can  
choose  to  purchase  (or  sell)  a  set  number  of  shares,  or  a  set  cash  value.  
  
I  like  to  use  the  Interactive  Investor  platform  (www.iii.co.uk)  and  I  tell  
you  that  without  prejudice  or  any  commission.  As  I  said,  there  may  be  
better  deals  out  there  for  you  at  any  given  stage,  so  do  shop  around.  
  

                              




                                            15  
                                                                                 Please  turn  over...  
Secret  Number  10  
  
                                                        
  
Most  people  know  very  little  about  their  tax  entitlements,  possible  reliefs,  
and  the  ways  in  which  some  of  their  money  can  be  allowed  to  grow  tax  
free.  
  

to  have  my  bins  emptied,  the  roads  mended,  emergency  services  and  the  
like  provided.  I  should  pay  my  fair  share.  I  even  believe  the  wealthy  
should  pay  more  than  those  in  relative  poverty.  That  is  only  fair.  But  the  
key  thing  here  is  that  I  should  pay  my  FAIR  share.  I  should  not  pay  more  
than  that  simply  because  I  am  unaware  of  the  rules.  
  
The  wealthy  know  all  about  how  to  play  the  system  to  their  advantage.  
They  are  not  cheating  (well  not  the  decent  upright  ones).  They  are  doing  
nothing  illegal.  It  is  simply  that  they  are  better  informed.  
  
So  your  first  task  is  to  investigate  whether  you  are  paying  more  in  tax  
than  you  should.  You  can  do  this  in  one  of  two  ways.  The  easiest  is  to  
book  a  tax  accountant  to  come  round  and  go  through  all  your  paperwork  
and  advise  you.  This  will  cost,  however,  an                                   ly.  The  
other  route  is  to  go  online  to  the  government  website  for  the  Inland  
Revenue  and  read  all  the  help  guides.  Take  your  time.  It  is  inertia  that  
prevents  people  doing  this,  and  they  end  up  paying  thousands  of  pounds  
more  than  they  should  every  single  year.  Many  do  this  for  their  whole  
working  career  and  never  know  about  it.  
  
The  second  thing  is  to  make  sure  that  you  use  your  ISA  allowance  for  
saving  and  investing.  ISAs  are  tax  free  wrappers  for  your  money.  Any  
capital  gain  inside  the  ISA  wrapper  is  tax  free.  Any  dividends  paid  as  
income  inside  an  ISA  wrapper  are                         (reduced  tax)  and  income  
tax  is  not  charged.  A  little  bit  of  advice  on  investing  tax-­efficiently  from  an  
Independent  Financial  Advisor  will  go  a  long  way.  
  
           -­
wealth  grows  at  a  faster  rate,  because  you  are  not  constantly  giving  it  
away  again     in  particular,  you  are  not  giving  MORE  than  your  fair  share.  
  

                                




                                             16  
  
Secret  Number  11  

                                  makers     not  flashy  pipe-­                   

  
Too  many  people  are  wooed  by  the  latest  technological  advance  and  
assume  that  because  it  is  new  it  must  be  set  to  make  millions.  Well,  just  
occasionally,  they  are  right.  However,  very  often  these  technological  ideas  
fail.                                -­
need  or  want  and  therefore  do  not  have.  If  you  invest  in  the  company  
that  makes  these  things,  your  portfolio  is  likely  to  go  down-­hill  fast.  
  
Instead,  you  need  to  think  about  true-­value.  What  do  people  really  need?  
Yes,  the  technology  to  listen  to  different  music  in  every  room  in  the  house  
all  controlled  from  your  phone  sounds  like  a  great  idea  and  it  may  sell     

most  recession  proof  companies  in  the  UK.  It  has  achieved  year  on  year  
profits  despite  not  being  a  trendy  company  with  any  new  technology.  And  
what  about  refuse  processing  companies?  These  are  very  un-­trendy  but  
are  absolutely  necessary  and  will  ride  out  a  recession  happily.  
  
Again  I  say     keep  emotion  out  of  your  investment  decisions.  Go  for  the  
investment  that  is  going  to  give  you  the  best  return  on  your  money.  Ask  
yourself,  is  the  product  essential?  Is  the  demand  rock  solid?  Is  the  need  
for  this  product  going  to  continue?  Is  the  company  going  to  pay  the  
shareholders  well?  
  

right  track.  
  
Of  course,  it  is  worth  taking  a  punt  occasionally  on  a  few  new  and  trendy  
companies  hoping  to  create  a  new  market.  The  returns  can  be  
phenomenal  when  they  come  off.  However,  you  must  remember  what  I  
said  about  a  diversified  portfolio.  There  should  be  a  predominance  of  
regular  companies  in  necessary  sectors     even  if  they  are  boring.  
  
You  will  be  interested  to  know  that  if  you  look  at  the  careers  of  people  
who  can  afford  to  send  their  children  to  independent  education  you  are  

are  the  children  of  a  doctor.  You  are  certainly  more  likely  to  find  the  
children  of  builders  and  plumbers  than  you  are  the  children  of  cutting  
edge  technology  developers.  
  
  
                               




                                            17  
                                                                                      Please  turn  over...  
Secret  Number  12  

                                                                       

Not  all  investments  are  the  same.    Some  are  the  kind  that  will  grow  
(hopefully  rapidly)  in  terms  of  their  capital  value.  Others  are  the  kind  that  
are  fairly  static  in  terms  of  capital  value,  but  pay  a  dividend  (an  income  
per  share).  

You  should  invest  in  different  types  of  company  and  in  different  markets  
For  example:  

A  Mining  company  and  an  Oil  company  
A  Telecommunications  company  
Something  in  the  Financial  Services  area     like  Insurance  
A  Biotech  company  (like  a  drug  manufacturer)  
  

You  should  also  look  to  diversify  in  terms  of  growth  and  income.  The  
balance  of  this  depends  on  your  time  of  life.  What  I  mean  is  -­  if  you  are  
young  you  should  favour  growth.  If  you  are  nearing  retirement  you  should  
aim  for  income.  

The  companies  that  are  likely  to  have  the  greatest  growth  are  usually  the  
most  risky  in  terms  of  the  possible  loss  of  the  investment.  For  example,  if  
you  invest  in  a  speculative  oil  company  you  have  two  outcomes.  Either  
they  will  strike  oil  and  your  investment  will  go  through  the  roof,  or  they  
won t  and  it  will  gradually  dwindle  away  to  nothing  until  the  company  runs  
out  of  money  and  goes  bust.  Always  edge  of  the  seat  stuff!  It  is  foolish  to  
have  all  your  money  in  such  companies,  of  course.  

On  the  other  hand,  there  are  companies  which  over  ten  years  may  not  
really  change  much  in  terms  of  their  capital  value.  This  means  that  you  
are  not  going  to  lose  on  your  investment  (although  nothing  is  absolutely  
certain).  If  you  choose  wisely,  you  should  be  able  to  pick  a  company  like  
this  which  also  treats  its  shareholders  well  by  paying  dividends.  This  is  a  
share  of  the  profits.  If  you  get  it  right,  this  kind  of  investing  can  be  the  
one  which  brings  you  an  income  for  life.  

  

                                




                                              18  
  
Secret  Number  13  

                                                                  

                                                                         r           

It  is  usually  the  case  that  private  investors  favour  the  country  in  which  
they  live  in  terms  of  their  investment  decisions.  For  some  reason,  people  
tend  to  believe,  for  example,  that  because  they  themselves  are  British,  
their  money  will  perform  better  if  invested  in  British  companies.  It  is  as  
though  they  think  they  understand  the  business  better  and  have  some  
input.  

This  is  dangerous  thinking  though.  If  all  your  investments  are  in  one  
country,  then  the  basic  economic  performance  of  that  country  will  
influence  the  growth  of  your  portfolio.  Government  decisions  on  interest  
rates  or  on  corporation  tax  rules  (for  example)  could  have  a  massive  
effect  on  your  whole  investment,  rather  than  just  a  part  of  it.  

Just  as  it  is  important  to  diversify  into  different  types  of  stock,  
it  is  also  important  to  spread  your  investments  into  different  
countries.  

You  can  do  this  either  by  going  through  a  broker  who  allows  you  to  
purchase  stock  in  a  foreign  exchange  directly,  or  by  investing  in  funds  
which  focus  in  overseas  markets.  Once  this  psychological  barrier  has  been  
crossed,  you  will  find  that  you  are  fishing  for  investments  in  the  ocean  
rather  than  a  small  lake.  There  are  far  more  opportunities  to  find  some  
bigger  fish!  

  

                              




                                           19  
                                                                                Please  turn  over...  
Secret  Number  14  

                                            for  income   

This  secret  is  dynamite.  What  many  investors  are  simply  not  aware  of  
is  that  investing  for  income  can  actually  also  lead  to  capital  growth  in  two  
different  ways,  as  I  will  explain.  Therefore,  it  is  actually  a  very  sensible  
idea  to  invest  for  income  almost  entirely,  and  leave  only  a  small  amount  
of  your  portfolio  for  speculative  growth.  

Time  and  time  again,  this  has  been  shown  to  provide  a  lower  risk  
investment,  which  actually  grown  in  the  longer  term.  You  will  not  have  
the  white-­knuckle  ride  or  the  overnight  riches.  But  nor  will  you  have  the  
obvious  and  real  danger  of  losing  the  lot!  You  will  have  the  possibility  of  
financial  freedom  and  true  wealth  that  you  dream  of.  

How  can  these  companies  grow?  

Well  putting  it  bluntly,  companies  that  are  able  to  spend  some  of  their  
profits  on  the  share-­holders  are  by  and  large  the  companies  that  are  
doing  well  enough  to  have  no  financial  worries.  This  means  that  they  are  
generally  safer  bets.  This  means  that  over  the  long  term,  they  will  grow  
at  least  in  line  with  the  stock-­market  (an  average  of  12     13%)  and  often  
better.  In  addition  to  this,  you  have  the  dividend  payments  and  using  
them  wisely  will  make  you  even  more  money.  

Dividend  Paying  Stocks  

You  need  to  check  what  is  called  the  Dividend  Yield  of  a  stock.  Generally,  
if  it  is  paying  upwards  of  4%,  this  is  considered  good.  If  you  can  get  over  
6%  this  is  considered  excellent.  However,  some  companies  seem  to  pay  
out  exceptional  dividends  (at  about  12%)  but  on  closer  inspection  this  is  
seen  to  be  unsustainable  for  the  growth  of  the  business.  

The  best  companies  will  only  give  40-­50%  of  the  profit  back  to  
shareholders  in  dividends.  The  rest  is  reinvested  into  the  company  to  
ensure  growth.  Companies  which  give  much  higher  dividends  are  in  
danger  of  being  excellent  payers  for  a  few  years  and  then  either  going  
bust  or  having  to  stop  the  dividend  altogether.  Neither  of  these  is  good  
for  an  investor.  

  

  


                                             20  
  
Remember  I  spoke  of  how  compounding  interest  gives  ever  increasing  
                                                             

Imagine  you  own  1000  shares  in  a  company,  and  for  the  sake  of  ease,  
the  share  price  is  £1.00.  That  company  pays  you  10  pence  per  share  as  a  
dividend.  Obviously,  you  would  earn  £100.00  from  this  dividend  issue.  
Now  you  have  a  choice,  you  can  spend  that  money  on  a  treat,  rather  like  
an  unexpected  bonus  (choice  1).  Or,  you  can  reinvest  the  dividends  

now.  

Assuming  the  share  price  is  still  £1.00  (it  may  not  be,  of  course).  At  the  
next  dividend  payment  (still  at  10p  per  share)  there  is  an  obvious  
difference  depending  on  whether  you  took  choice  1  or  2.  

Choice  1  would  mean  you  still  had  1000  shares  and  would  be  paid  a  
dividend  of  £100  again.  

Choice  2  would  mean  that  you  now  have  1100  shares  and  would  be  paid  
£110.  

If  this  cycle  were  repeated  exactly  again,  choice  1  would  have  received  
£300  in  total.  Choice  2,  with  dividend  reinvestment  would  have  received  
£321.  

With  each  new  reinvestment  of  the  dividend,  the  growth  of  the  next  
payout  becomes  larger.  Growth  is  exponential.  

Now,  I  have  not  factored  in  dealing  costs  or  stamp  duty.  Neither  have  I  
factored  in  the  rising  and  falling  dividend  payments.  Neither  have  I  taken  
into  account  a  rising  and  falling  share-­price.  Nevertheless,  even  with  all  
this  taken  into  account,  the  brute  fact  remains     dividend  reinvestment  
will  make  a  portfolio  grow  exponentially,  whereas  taking  the  dividend  as  a  
cash  withdrawal  will  leave  it  on  capital  growth  alone.  


offered  by  your  broker).  This  will  automatically  purchase  more  stock  with  
the  dividend  payment,  and  commission  will  be  much  reduced  in  
comparison  with  organising  a  separate  trade  yourself.  

  

                               




                                             21  
                                                                                   Please  turn  over...  
There  are  other  important  things  to  remember  regarding  dividends.    

     Declaration  date:  The  declaration  date  is  the  day  the  Board  of  
                                that  they  will  pay  a  dividend.  Once  this  has  been  
     done,  the  company  now  must  pay  that  money  to  the  stockholders.  At  
     this  point,  the  Board  will  also  announce  a  date  of  record  and  a  
     payment  date.  It  is  usually  about  the  same  time  each  year,  but  there  
     are  fluctuations  
     Date  of  record:  This  date  is  usually             -­                 This  is  the  
     day  on  which  the  company  checks  its  record  of  shareholders  and  sees  
     who  need  to  be  paid  a  dividend.  If  you  bought  shares  after  the  ex-­
     dividend  date,  you  would  not  be  entitled  to  the  next  dividend  payment.  
     In  fact,  the  investor  who  sold  you  those  shares  would,  despite  no  
     longer  being  a  holder!  This  is  the  dividend  trap.  Buying  a  dividend  
     paying  stock  once  it  has  gone  ex-­dividend  means  that  you  actually  
     miss  out  on  that  dividend  (although  you  do  get  any  subsequent  
     dividends  if  they  are  paid  and  you  are  holding  at  the  next  date  of  
     record).    
     Payment  date:  This  is  the  date  the  dividend  will  actually  be  given  to  
     the  shareholders  of  company.    

Some  dividends  are  paid  four  times  a  year  on  a  quarterly  basis.  Others  

companies  pay  dividends  only  on  an  annual  basis.  

Tax  on  Dividends  

The  best  place  to  invest  in  dividend  paying  stocks  is,  as  I  said  earlier,  
inside  an  ISA.    

If  you  are  a  basic  rate  tax  payer  in  the  UK,  you  pay  a  low  rate  of  tax  on  
your  dividends  which  is  taken  as  a  tax  credit  before  you  receive  the  
dividend.  If  you  are  a  higher  rate  tax  payer,  you  would  normally  pay  
above  32%  (at  current  rates)  on  dividend  income  and  then  get  back  the  
10%  tax  credit,  but  inside  the  ISA  although  losing  the  10%  tax  credit  you  
will  not  pay  any  additional  tax.  In  addition,  any  capital  gain  on  your  
investment  inside  your  ISA  is  capital  gains  tax  free.  Very  beneficial  to  
your  investment!  

  

                                




                                              22  
  
Bonds  
There  are  many  types  of  bonds  that  you  can  buy.  Unlike  a  share,  you  
                                              you  have  loaned  money  to  it  (or  the  
government).  Basically,  a  bond  is  an  investment  that  promises  to  pay  a  
certain  level  of  interest  if  the  investment  is  held  for  a  set  period.  There  
are  variations,  of  course,  and  some  will  promise  to  pay  a  set  amount  only  
if  a  few  conditions  in  the  market  are  met.  This  means  that  some  bonds  
are  higher  yielding  in  interest  than  others,  but  are  also  higher  risk.  You  
should  also  remember  that  your  capital  is  tied  up  in  the  bond  for  the  set  
period  of  time.  You  either  cannot  withdraw  it  at  all,  or  will  lose  all  the  
accrued  interest  if  you  cash  it  in  early.  It  is  best  not  to  tie  up  money  for  
more  than  5  years  in  a  bond.  Interest  rates  can  fluctuate  a  great  deal  in  
this  time  and  it  is  impossible  to  know  now  whether  the  bond  will  still  be  
the  best  place  for  your  money  in  five  years  time.  

In  terms  of  how  many  bonds  or  bond  funds  to  invest  in     you  should  
typically  stick  to  the  rule  that  the  percentage  of  your  portfolio  in  this  type  
of  investment  should  equal  your  age.  For  example,  a  40  year  old  ought  to  
have  around  40%  of  their  portfolio  in  bonds.  Any  more  than  this  will  
hamper  the  potential  growth  of  the  portfolio  and  any  less  will  probably  
mean  that  the  portfolio  is  too  risk  orientated.  You  will  see  that  as  you  get  
older,  the  risk  level  needs  to  drop  to  guarantee  income  and  capital  growth  
is  less  important.  

  

Property  

Investing  in  property  can  be  done  in  several  ways.  The  most  obvious  
(although  costly  to  start  up)  is  to  purchase  the  property  directly.  Once  
being  the  rightful  owner  of  a  property  (even  with  a  mortgage)  it  is  
possible  to  let  it  and  take  a  rental  income.  This  has  the  advantage  of  
helping  to  pay  off  the  mortgage  (if  a  repayment  mortgage  deal  is  taken)  
and  then  eventually  being  an  income  for  doing  next  to  nothing  each  
month.  In  addition,  there  is  likely  to  be  a  rise  in  the  capital  value  of  the  
property,  which  can  be  released  at  a  future  date.  

This  cannot  be  put  inside  an  ISA,  of  course,  so  is  subject  to  capital  gains  
and  income  tax.  

  

                                




                                              23  
                                                                                     Please  turn  over...  
The  second  approach  is  to  purchase  shares  in  a  property  based  fund.  This  
is  essentially  the  same  thing,  as  you  then  get  a  share  of  the  capital  gain  
in  the  properties  the  fund  owns,  and  a  share  in  the  income  of  those  
properties  that  are  let.  

This  kind  of  fund  can  be  wrapped  in  an  ISA.  This  is  a  cheaper  way  of  
investing  in  property,  but  unlike  the  first,  you  do  not  actually  own  the  
property  itself.  For  this  reason,  if  the  value  of  property  falls  dramatically,  
the  investment  can  become  almost  worthless,  whereas  in  the  first  case,  
the  House  (or  commercial  building)  can  still  actually  be  used  by  the  
owner.  It  therefore  has  a  practical  value  and  is  also  inflation  busting.  

What  this  means  is  that  as  inflation  erodes  the  value  of  the  currency,  the  
property  itself  still  exists.  This  is  why  some  people  have  mortgages  which  
were  once  difficult  to  afford  each  month,  but  now  many  years  later  cost  
them  less  per  year  than  having  their  daily  newspaper  delivered!  

The  danger  with  investing  in  property  is  that  there  are  additional  costs,  
such  as  legal  costs,  void  periods  when  the  property  is  empty,  
refurbishment  costs  and  the  like  which  do  not  occur  in  stock  market  
investing.  In  addition,  over  the  long  term,  the  stock  market  has  always  
out-­performed  the  property  market.  However,  having  some  property  is  
essential  in  a  diversified  portfolio  and  when  in  the  right  area  can  bring  in  
a  good  and  regular  income.  

  

                               




                                             24  
  
Secret  Number  15  
                                          
                   Understand  how  to  recover  from  l                     

The  stock  market  can  be  an  unfriendly  place.  There  are  days  when  
hundreds  or  even  thousands  of  points  are  wiped  off  the  value  of  shares  in  
one  day  -­  the  famous  
and  the  thing  you  need  to  know  is  that  it  is  almost  impossible  to  predict.  
Equally,  it  is  almost  impossible  as  a  private  investor  to  do  anything  about  
it.  When  trying  to  sell  out  to  limit  losses,  you  find  that  your  broker  simply  
cannot  get  you  a  price,  and  yet  at  the  same  time  you  can  see  the  price  
falling.  It  is,  as  I  said,  a  frightening  place  to  be.  

However,  if  you  follow  the  secrets  I  have  given  you  so  far,  you  should  be  
protected  against  some  of  this.  A  diversified  portfolio  will  help.  Investing  
in  good  dividend  paying  stocks  will  also  help,  as  these  tend  to  be  
                                                                      

It  must  be  expected,  however,  that  there  will  be  losses.  They  may  not  be  
as  dramatic  as  a  complete  stock  market  crash     but  nevertheless,  you  
may  wake  up  one  day  to  find  a  large  percentage  fall  on  your  portfolio.  
Thank  fully,  whilst  it  is  certainly  not  a  comfortable  place  to  be,  and  whilst  
what  I  am  about  to  tell  you  seems  counter  intuitive,  there  is  a  stack  of  
research  and  experience  which  will  back  up  the  fact  that  it  works.  

The  basic  trick  here  is  to  purchase  more  of  the  same  stocks,  even  as  they  
continue  to  fall.  I  will  say  that  again     as  the  price  goes  down,  buy  more  
of  the  shares.  

There  is  a  psychological  state  of  mind  you  need  to  get  into.  If  you  
believed  the  stock  was  worth  purchasing  at,  for  example,  £4.00  a  share.  
And  then  the  price  slides  down  to  £3.05.  You  need  to  ask  yourself  a  
                                                                  make  it  worth  less,  

falling,  then  what  you  are  now  seeing  is  that  the  price  of  your  share  is  
now  at  even  better  value  than  on  your  first  purchase.  It  therefore  stands  
to  reason  that  you  ought  to  be  buying  more  at  such  a  bargain  price!  If  the  
price  falls  again,  you  should  then  buy  more  for  the  same  reason.  

Now  many  people  will  point  out  to  you  that  it  can  sometimes  take  years  
for  a  stock  market  (or  even  an  individual  sector  or  share)  to  get  back  to  

are  simply  completely  wrong.  

  


                                             25  
                                                                                    Please  turn  over...  
As  the  markets  recover     even  if  it  is  10  years  later,  the  value  of  your  
investment  is  now  going  to  be  considerably  more  than  it  was  when  you  
first  bought  in  at  that  level.  In  fact,  if  you  have  consistently  and  regularly  
invested  into  the  stock  during  that  low  period,  then  when  the  bounce  back  

considerable  margin.  This  
price  of  your  share  purchases.  You  will  be  able  to  see  outstanding  growth  
                                                                                       

I  have  already  mentioned  dividend  reinvestment.  This  is  particularly  
important  during  a  bear  market.  Consistent  dividend  reinvestment  will  
also  average  down  a  share  price  purchase  level  and  the  bounce  back  will  
again  be  all  the  more  profitable.  


out  of  investing,  you  are  likely  to  have  more  success.  Investors  
(particularly  inexperienced  ones)  are  likely  to  either  attempt  to  sell  a  
stock  and  take  a  loss  (sometimes  a  huge  loss)  or  to  simply  hold.  As  I  
have  shown,  neither  of  these  is  a  good  recovery  plan.  

An  Example  

Imagine  you  bought  105  shares  of  a  dividend  paying  company.  You  paid  
£27.29  per  share  and  the  total  cost  including  commission  and  stamp  duty  
was  £2,900.  Thanks  to  reinvested  dividends,  in  four  years  you  would  own  
perhaps  124  shares,  almost  20  shares  more  than  you  started  with.  
  
If  we  imagine  that  the  market  is  a  bear  market,  and  the  stock  has  
crashed  (along  with  everything  else)  to  £23.62  -­  despite  a  drop  of  13%  in  
the  price  you  would  actually  show  a  slight  gain  on  the  investment.  In  bear  
markets,  where  50%  losses  are  not  uncommon,  you  will  agree  that  this  is  
pretty  impressive.  Also,  the  dividends  would  continue  to  be  reinvested  
buying  more  shares  as  the  stock  price  falls.    

Here  comes  the  best  bit:  

Imagine  that  now  the  price  begins  to  get  bullish  and  the  stock  gradually  
rises  up  to  previous  levels.  Well,  if  it  were  to  reach  your  original  purchase  
price,  you  would  now  be  showing  a  gain  of  nearly  18.5%!  

Naturally,  this  will  only  work  if  the  company  is  robust  and  does  not  go  
under  in  the  falling  market.  This  emphasises  again  the  importance  of  
choosing  decent  dividend  paying  companies  who  are  likely  to  be  around  a  
long  time!  



                                             26  
  
Secret  Number  16  

                   Avoid  Investment/Trading  Seminar  Scams   

We  all  want  to  be  better  investors.  There  is  always  the  dream  that  out  
there  somewhere  is  the  system  which  allows  you  to  pick  perfect  stocks  
and  perfect  funds  every  time.  We  would  love  to  have  insider  information  
which  would  enable  us  to  time  the  markets  perfectly,  jumping  in  at  the  
start  of  a  bull  market  and  out  at  the  top  of  a  bear  market.  

It  is  this  desire  which  is  then  exploited  by  others,  who  claim  to  be  able  to  
give  you  the  skills  you  need  to  become  stock-­market  millionaires  in  next  
to  no  time  and  with  no  understanding  necessary.  

Unfortunately,  these  people  are  skilful  scammers.  They  have  the  funds  to  
produce  glossy  leaflets  and  book  top  London  conference  centres  to  add  to  
their  appeal.  They  are  able  to  offer  free  meals  with  their  conferences,  and  
even  free  conferences.  However,  the  cost  of  buying  into  their  schemes  
could  be  enough  to  set  your  investment  profile  back  by  several  years  and  
in  some  cases,  it  can  lead  to  financial  ruin.  In  addition,  it  can  be  very  
difficult  to  avoid  buying  in  as  the  sales  pitch  is  extremely  persuasive.  
Remember     these  guys  are  pros.  

           ALWAYS  RESEARCH  THE  COMPANY  OFFERING  THE  SEMINAR  

There  are  some  alarms  that  you  should  listen  out  for  when  investigating  
such  schemes.  

     1. Does  it  require  a  big  up-­front  payment?  The  dodgiest  scams  
        demand  a  large  up-­front  payment  as  this  enables  them  to  cover  all  
        their  costs  and  then  some.  They  can  also  be  long  gone  and  have  
        disappeared  completely  (call  centres  and  everything)  when  their  
        recent  victims  try  to  return  the  schemes  or  ring  for  support  when  
                                work.  
          
     2.                                        .    Remember  my  mantra     there  is  
        always  risk  and  you  should  never  invest  what  you  cannot  afford  to  
        lose.  When  these  guys  try  to  sell  you  the  pot  of  gold  that  will  pay  
        out  in-­perpetuity  and  never  lose,  you  should  get  out  of  there.  When  

          pros  and  they  can  disappear  into  thin  air.  
            
     3.                                                                     This  irritates  
          me  beyond  belief.  I  have  seen  systems  advertised  which  claim  they  
          will  only  take  200  people  on  to  ensure  that  they  can  provide  good  
          customer  service.  In  fact,  they  are  taking  200  every  day  that  week  
          and  every  week  and  providing  nothing  at  all.  Always  take  your  time.    

                                              27  
                                                                                    Please  turn  over...  
4. Whatever  people  tell  you,  it  is  highly  unlikely  that  you  will  miss  the  
        boat  on  a  share  or  scheme.  There  is  always  fluctuation  up  and  down  
        in  prices  and  steady  rises  take  years  of  up  and  down  movements  
        (just  look  at  some  charts)  in  most  cases.  Taking  a  week  to  think  
        about  it  could  well  save  you  your  whole  investment  pot.  
          
     5.                                                -­
        Scammers  love  to  say  such  things  as  the  average  punter  who  is  
        seeking  their  golden  ticket  to  financial  freedom  is  less  savvy  about  
        such  things.  Off-­shore  investing  and  hidden  markets  in  China  or  
        Brazil  are  often  used  as  a  way  to  make  it  all  seem  plausible.  They  
        may  even  tell  you  they  spend  half  the  year  out  there  getting  to  
        know  the  way  things  work     
        love  to  tell  you  that  investing  overseas  means  you  can  avoid  paying  
        tax  (which  is  not  true).  
          
     6.

                                             If  this  were  the  case     they  would  offer  
        the  whole  lot  for  free  with  no  charge  EVER.  These  guys  make  
        money  by  selling  the  system  only.  They  probably  never  trade  at  all.  
          

Do  some  internet  research  on  them,  Find  some  bulletin  boards  dedicated  
to  discussing  investment  systems  and  investment  scams.  Ask  a  few  
questions.  Have  others  been  stung  or  are  these  people  legitimate?  

Again     TAKE  YOUR  TIME.  


  




                                              28  
  
Secret  Number  17  

                                                                                    

At  the  moment,  I  am  hearing  advice  to  invest  only  in  funds,  and  to  pick  
the  best  fund  managers  irrespective  of  the  area  in  which  they  are  
investing,  as  statistically  they  will  out-­perform  the  market.  I  am  also  
hearing  advice  to  ignore  funds  as  the  commission  paid  to  the  fund  
manager  will  kill  your  profits.  Instead,  people  are  advised  to  attempt  to  
mirror  the  fund  managers  or  pick  the  stocks  themselves.  

I  am  hearing  advice  that  the  only  safe  way  to  make  money  on  the  
markets  at  the  moment  is  to  stay  out  of  them  altogether,  and  instead  to  
                                     betting  which  way  the  markets  will  go.  This  
enables  a  win  from  a  rising  and  falling  market.  I  am  also  hearing  advice  
that  spread  betting  is  a  dangerous  game  likely  to  bring  some  hefty  losses  
of  more  than  the  original  stake.  

I  hear  advice  that  the  way  to  go  is  to  stick  to  penny  shares  on  the  
alternative  investment  markets,  as  this  is  where  the  big  growth  potential  
is.  I  also  hear  that  people  should  avoid  the  risky  penny  shares  and  stick  
                                                                        

So  which  way  is  a  private  investor  supposed  to  go?  

Well  the  answer  will  take  you  back  to  Secret  Number  12.  Diversify.  

You  should  have  some  funds.  Leave  these  to  boil  over  the  long  term.  
Subscribe  to  them  regularly.  Treat  them  as  your  buy  and  hold  
investments.  

You  should  also  have  a  diversified  range  of  other  stocks.  Some  of  these  
you  will  treat  in  the  same  way  as  your  funds,  with  reinvested  dividends  
and  regular  subscriptions.  Others,  you  may  trade  more  frequently     even  
taking  advantage  of  some  large  swings  in  the  price  occasionally  by  buying  
in  and  out  on  the  same  day  or  several  times  a  week.  

You  should  have  some   high-­octane   and  risky  penny  shares.  You  may  
lose  the  lot,  but  you  may  have  a  massive  growth  in  share  price.  You  
should  also  make  sure  that  there  are  some  defensive  stocks     the  
dividend  payers  who  remain  fairly  static  in  the  market.  

And  yes,  you  may  engage  in  some  spread  betting  of  the  markets  as  this  
may  be  a  very  lucrative  thing  to  do,  whatever  the  market  is  doing     
providing  you  engage  in  some  careful  money  management  and  that  you  
minimise  your  risk  with  stop  losses.  This  takes  you  back  to  my  mantra  
again.                                                    


                                           29  
                                                                                 Please  turn  over...  
Secret  Number  18  

                                                              

  
Many  private  investors  read  the  bulletin  boards  and  press  releases  about  
various  companies.  They  subscribe  to  tipping  services  which  will  advise  
about  what  a  company  is  about  to  do,  or  the  new  breakthrough  they  are  
soon  to  launch.  The  mistake  they  make  at  this  point  is  assuming  that  
somehow  as  a  result  of  the  news  the  share-­price  will  go  higher  from  that  
point  and  therefore  buying  in.  
  
In  fact,  it  is  usually  the  case  that  when  there  is  good  news  from  a  
company,  the  share-­price  rises  a  little  for  a  short  period  and  then  falls  
rapidly  for  a  longer  period.  This  leaves  the  new  private  investor  with  a  
loss  on  their  recently  bought  share.  
  
Why  does  it  happen?  
  
Well  all  this  information  is  in  the  public  domain.  If  you  have  heard  about  
the  share  tip  or  the  news  (or  even  the  likelihood  of  good  news)  so  will  
others.  Pro-­traders  will  certainly  have  heard  about  it.  The  share  price  you  
are  seeing  is  in  fact  one  which  has  anticipated  the  news  already.  Any  
spike  after  this  is  where  inexperienced  private  investors  are  buying  in.  
Once  this  spike  has  happened,  the  pro-­traders  all  sell  either  all  or  most  of  
their  investment  in  large  volumes,  causing  the  price  to  drop  like  a  stone.  
Once  it  is  low  down,  they  buy  in  again     perhaps,  or  they  may  go  to  
another  share  which  is  also  expecting  news  and  repeat  the  action  there.  
  
Unfortunately,  this  causes  the  poor  private  investor  to  own  shares  which  
they  bought  at  the  top  of  the  spike.  Worse  than  this,  some  will  panic  and  
sell  out  as  the  share  drops,  taking  a  loss  along  the  way.  
  
Thankfully,  because  of  Secret  Number  15,  you  know  what  to  do  in  this  
scenario.  Simply  buy  more  on  the  way  down.  If  you  have  no  spare  capital  
immediately  available  for  such  an  additional  investment,  never  mind.  Hold  
on  to  it  until  you  do.  It  will  rise  again.  
  
So,  the  trick  is  to  understand  what  it  is  that  drives  a  share  price.  
Remember  the  rule  of  supply  and  demand.  The  price  goes  up  as  more  
demand  the  share.  They  do  this  in  anticipation  of  the  news.  Once  the  
news  is  out,  demand  has  gone  and  so  they  sell  again.  Please  note  that  
technically  it  is  investor  sentiment  that  is  driving  the  price  and  not  the  
news  at  all!  Investors  behave  like  a  herd.  Bizarrely,  people  spend  more  
money  investing  as  a  share  price  rises,  and  then  sell  again  as  it  is  falling.  
It  is  all  about  greed  and  fear.  Try  to  remove  your  emotional  response  and  
                                                                                 
  

                                             30  
  
Secret  Number  19  

                      Understand  the  Jargon  and  Charts   


with  both  feet  and  then  have  to  learn  by  their  mistakes.  Unfortunately,  
this  is  a  costly  way  of  doing  things.  
  
It  is  also  the  case  that  inexperienced  investors  become  over-­confident  in  
their  own  ability.  Psychologically,  it  is  easy  to  see  a  few  gains  and  think  
that  you  therefore  know  what  you  are  doing.  This  is  compounded  by  the  
fact  that  we  do  not  like  to  think  about  and  dwell  on  financial  losses  as  
they  are  painful.    
  
It  is  true  that  a  little  knowledge  goes  a  long  way.  It  is  truer,  however,  
that  a  lot  of  knowledge  goes  a  long  way.  Understanding  some  of  the  
fundamentals  of  investing  (that  you  do  now  because  of  this  guide)  will  be  

some  of  the  jargon  and  having  a  rudimentary  understanding  of  chart  
technical  analysis.  
  
You  can  study  for  weeks  and  weeks  and  still  be  only  scratching  the  
surface  of  technical  analysis  (TA).  However,  some  basic  understanding  of  
charts  is  quick  to  gain.  I  would  say  that  you  need  to  understand  the  fact  
that  the  direction  and  trend  of  the  price  is  shown  by  the  chart,  and  the  
volume  of  shares  purchased  is  also  shown.  The  higher  the  volume  on  any  
rise  or  fall,  the  more  momentum  there  is  behind  the  move.  
  
Basic  indicators  should  also  be  known.  Simple  moving  averages  (usually  
the  20,  50  and  200  day)  can  be  used  to  see  where  the  current  price  is  in  
relation  to  its  average  over  time.  If  the  price  crosses  a  moving  average  
with  any  momentum,  this  is  often  a  signal  that  the  direction  of  the  price  
has  turned  for  more  than  a  short  term.  
  
Using  Google  to  sear
                        and  reading  around  a  bit  will  also  give  you  a  good  
grounding  in  some  of  the  more  complex  aspects  of  TA.  Again,  knowing  
these  in  a  rudimentary  way  will  actually  put  you  miles  ahead  of  most  
private  investors  who  know  only  that  the  price  is  going  up  or  down.  
  
Spend  some  time  searching  the  meanings  of  investment  jargon  in  order  
that  you  can  engage  fully  in  what  advisors  are  saying.  It  is  no  use  
thinking  that  it  is  time  to  buy  in  a  bear  market  or  when  people  are  
                                                

  

                              
                                            31  
                                                                                 Please  turn  over...  
Secret  Number  20  

                                  -­estimate  your  life-­                       

Life-­expectancy  is  only  going  one  way  and  that  is  up.  Enforced  retirement  
age  in  Europe  has  just  been  dropped  as  it  is  clear  that  people  are  living  
longer  and  longer  and  are  obviously  still  capable  of  working  much  older  
than  before.    

When  planning  your  investments,  it  is  important  to  recognise  that  your  
retirement  is  going  to  last  a  long  time  and  that  there  is  a  high  probability  
you  will  need  to  have  money  to  live  off  for  longer  than  even  you  imagine.  

Medical  breakthroughs  are  happening  all  the  time.  Our  understanding  of  
the  need  for  exercise  and  a  healthy  diet  has  increased  or  life  span  hugely.  
Standards  of  living  are  considerably  improved,  but  in  our  old  age  we  will  
need  the  necessary  funds  to  keep  us  in  the  comfort  we  desire.  

                                 Secret  Number  21  

                                                                            

  
Saving  money  and  investing  money  are  different  things.  With  investment  
there  is  always  a  risk.  You  will  read  over  and  over  again  that  the  value  of  
your  portfolio  can  go  down  as  well  as  up.  In  fact,  as  I  have  explained,  in  

essential  to  remember  that  some  money  needs  to  be  saved  in  very  low  
risk  ordinary  bank  savings  deposit  accounts.  This  will  be  there  for  a  rainy  
day  (or  a  much  needed  holiday),  and  may  enable  you  to  siphon  off  some  
of  it  occasionally  to  invest,  but  you  should  aim  for  a  certain  amount  to  be  
saved  in  this  type  of  account  each  month.  As  a  general  rule,  and  this  is  
not  always  easy,  you  should  aim  to  save  enough  to  cover  your  mortgage  
and  any  other  regular  bills  for  a  few  months  if  you  suddenly  found  
yourself  out  of  work.  This  gives  you  a  couple  of  months  grace  to  get  
yourself  sorted  out.  You  cannot  rely  on  investments  to  do  that  as  the  
volatility  in  value  and  the  illiquid  nature  of  the  money  (relatively  
inaccessible)  is  too  great.  
  
You  should  always  shop  around  for  savings  accounts.    Banks  rely  on  

competitor  because  it  is  easier  to  keep  things  all  under  one  roof.  They  
hope  t
customers.  BE  DEMANDING!  Ask  for  the  better  deal  or  you  will  take  all  
your  accounts  elsewhere.  They  need  your  business  and  will  actually  bend  
over  backwards  to  keep  you  on  their  books.  

                                             32  
  
Secret  Number  22  

                              Enjoy  without  addiction   

  

Once  you  start  investing,  you  will  find  that  it  becomes  extremely  tempting  
to  watch  your  investments  going  up  and  down  all  day  every  day.  In  fact,  
you  can  spend  hours  doing  it.  This  is  counter-­productive.  You  could  find  
that  you  have  spent  three  hours  watching  a  £2.50  rise  on  your  portfolio.  
In  terms  of  the  use  of  your  time,  this  is  very  poor.  You  would  be  better  off  
spending  that  time  stacking  shelves  in  TESCO  and  it  would  give  you  more  
money  to  invest!  

It  is  important  to  remember  that  there  are  always  short  term  swings  in  
the  market.  Watching  every  one  of  them  will  not  actually  serve  any  
                                                                             -­        
(and  have  the  time  to  do  so),  I  would  advise  only  a  cursory  check  of  your  
investments  each  day.  This  will  certainly  allow  you  to  top  up  your  shares  
when  they  have  fallen,  but  will  not  take  so  much  time  that  it  becomes  a  
very  poor  hourly  rate.  

Remember  also  to  have  a  clear  strategy  as  to  how  much  you  are  prepared  
to  risk  each  month.  Secret  8  was  to  only  invest  from  your  surplus.  Too  
much  portfolio  watching  can  encourage  you  to  invest  beyond  this  amount  
as  the  temptation  to  buy  new  shares  or  top-­up  others  is  very  strong.  
                                                                       tional  trading  
is  always  safer  in  the  long  run.  

  

                               




                                             33  
                                                                                    Please  turn  over...  
Secret  Number  23  

                        All  Bulletin  Boards  are  positive   

  

If  you  join  an  online  investing  community,  you  will  see  that  each  share  
has  a  group  of  investors  who  will  watch  the  price  rise  and  fall  and  
regularly  comment.  Some  are  very  experienced  investors  and  others  are  
very  new  to  this  game.  The  key  thing  to  know  is  that  the  comments  will  
be  almost  entirely  positive.  

People  who  comment  on  share  bulletin  boards  are  almost  without  
exception  holders  of  that  share.                                        -­
talk  down  a  share  as  it  will  potentially  damage  their  own  investment.  In  
fact,  if  people  do  post  negative  information  or  views  about  the  share,  
these  posts  are  often  met  with  hostility  and  derision.  This  has  the  effect  of  
making  such  posters  tread  carefully  before  considering  giving  any  balance  
to  the  views  on  the  board.  

As  a  source  of  information  about  a  particular  investment,  the  bulletin  
boards  can  be  very  useful.  Private  investors  are  often  very  good  at  doing  
research  into  the  fundamentals  of  a  company.  However,  you  need  to  be  
aware  that  negative  comments  will  be  few  and  far  between  and  that  
almost  every  share  will  be  portrayed  as  the  share  pick  of  the  decade!  
Using  bulletin  boards  to  make  a  decision  on  whether  or  not  to  invest  is  a  
dangerous  game.  The  information  presented  should  be  only  part  of  what  
you  take  into  consideration.  Remember  also  that  all  this  information  is  in  
the  public  domain  and  was  known  by  the  pro-­traders  long  ago.  

  

                               




                                            34  
  
Secret  Number  24  

                       Aim  for  multiple  income  streams   

A  poll  of  wealthy  people  would  very  quickly  show  that  most  of  them  made  
their  money  in  more  than  one  way.  I  have  already  mentioned  that  income  
is  not  wealth.  However,  this  is  particularly  the  case  if  your  income  comes  
entirely  from  one  source.  

What  do  I  mean?  

Well,  if  you  have  a  good  job  which  pays  a  very  healthy  salary     but  that  
job  stops,  your  income  will  stop  too.  You  will  be  left  only  with  what  you  
have  managed  to  put  by  in  the  form  of  investments.  

However,  if  you  have  managed  to  build  up  a  group  of  income  providers  
alongside  your  regular  job  and  investments,  then  your  income  will  be  able  
to  continue  for  longer  without  the  regular  salary.  

What  kind  of  income  providers?  

I  have  already  explained  about  investing  for  income.  This  is  a  good  place  
to  start.  However,  you  should  investigate  the  possibility  of  generating  
other  income  on  the  side.  There  are  plenty  of  part  time  and  flexible  
working  opportunities  where  you  can  make  a  small  amount  of  cash  for  a  
small  amount  of  time.  Some  of  the  best  are  the  multi-­level  marketing  
schemes.  Providing  the  company  is  a  sound  one  (like  Telecom  Plus  PLC),  
these  can  generate  a  reasonable  (or  outstanding)  income  which  goes  on  
paying  long  after  the  initial  work  was  done.  

The  other  area  in  which  to  look  is  the  service  industry.  Can  you  set  up  a  
                                         unwanted  jobs?  Cleaning  Homes,  Washing  
Cars,  Washing  Windows,  Doing  Ironing     the  list  is  endless.  The  secret,  
however,  is  for  you  to  act  as  a  manager  who  sets  up  the  deals  and  
employs  others  to  do  the  hard  graft.  This  way,  you  get  the  profits  only  
needing  to  do  a  minimal  amount  of  work  each  week  or  month.  You  can  
expand  the  business  as  much  or  as  little  as  you  wish  depending  on  your  
free  time.  

The  beauty  of  such  an  opportunity  is  that  once  it  is  rolling  it  takes  very  
little  time  to  generate  the  income.  Naturally  there  are  some  start-­up  costs  
and  effort,  but  beyond  that  not  much.  

Finally     you  could  consider  writing  a  guide  on  something  you  love  and  
selling  it!  


                                            35  
                                                                                  Please  turn  over...  
Secret  Number  25  

                            You  never  know  enough   

  

It  is  always  important  to  remember  the  value  of  education.  We  all  
continue  to  learn  throughout  life,  but  some  will  be  more  active  in  that  
learning  than  others.  I  am  not  suggesting  that  you  should  go  out  and  do  a  
higher  degree  (although  you  may,  and  it  could  be  the  best  thing  you  ever  
did).  What  I  am  saying  is  that  when  dealing  with  the  challenges  that  life  
brings  your  way  and  particularly  when  attempting  to  move  into  new  areas  
out  of  your  comfort  zone,  there  is  no  substitute  for  education.  

There  are  countless  books,  for  example,  on  technical  analysis  of  charts.  It  
is  worth  reading  some  of  these.  There  are  weekly  eNewsletters  you  can  
sign  up  to  which  will  let  you  know  what  is  going  on  in  the  markets  and  
give  analytical  comment  from  experts.  There  are  websites  with  
discussions  between  opposing  views.  All  of  these  things  you  should  
digest.  

However,  reading  the  manuals  is  not  enough.  You  would  not  expect  to  be  
able  to  win  the  world  snooker  tournament  simply  by  reading  a  manual  
about  how  to  hold  the  cue  and  strike  the  ball.  Nor  would  you  expect  to  be  
able  to  play  the  violin  by  reading  about  the  techniques.  There  is  no  
substitute  for  practice  and  exposure  to  that  which  you  are  trying  to  learn.  

Many  brokers  allow  you  to  open  virtual  trading  accounts  and  you  can  
       -­
before  hurting  your  finances.  It  also  enables  you  to  put  into  practice  what  
you  have  learned  in  theory.  This  part  of  learning  is  invaluable.  

Once  you  have  got  the  hang  of  what  you  are  doing  and  you  are  familiar  
with  the  trading  platform  you  have  chosen  to  use,  you  can  venture  into  
the  real  account  and  put  some  real  money  in.  Jumping  in  with  both  feet  
without  any  knowledge  or  practice  is  rarely  a  good  thing  to  do.  

Remember,  there  is  always  time  to  learn  something  new.  
  

                              




                                           36  
  
 
Try  not  to  lose  sight  of  what  you  are  doing  all  this  for.  What  is  it  you  
actually  desire?  I  began  this  guide  by  saying  that  it  would  help  you  
accumulate  wealth  steadily  and  sensibly.  However,  you  have  to  know  why  
you  want  to  be  wealthy.  

Those  who  seek  money  for  the  sake  of  money  are  actually  following  a  
blind  alley.  Those  who  seek  riches  in  order  to  be  rich  will  find  their  life  
ultimately  empty.  

Instead,  you  need  to  visualise  what  it  is  you  will  use  the  money  for.  

Perhaps  you  would  like  to  take  more  holidays  with  the  family.  
Perhaps  you  would  like  to  live  in  a  bigger  house  with  more  space  to  
unwind  and  entertain.  
Perhaps  you  simply  want  to  be  comfortably  off  without  having  to  give  all  
your  time  to  your  employer.  
Perhaps  you  would  like  to  retire  early  so  that  you  can  see  the  world.  
Perhaps  you  would  like  to  give  to  worthy  causes  all  over  the  world.  
Perhaps  you  want  to  put  your  children  through  private  education.  
Perhaps  you  want  security  in  old  age.  

Whatever  it  is     try  to  focus  on  this  when  you  are  investing.  Watching  the  
pounds  and  pence  grow  is  of  no  consequence  if  you  have  nothing  to  aim  
for.  Once  you  have  decided  what  it  is  you  are  working  towards,  fix  that  
image  in  your  mind  and  factor  it  in  to  all  your  decisions.  You  will  be  much  
more  sensible  in  your  approach  if  you  know  what  it  is  you  are  risking.  

I  hope  that  you  have  found  this  to  be  a  valuable  guide.  I  wish  you  every  
future  success.  



                           

U.K.  Government  Required  Disclaimer     The  information  in  this  guide  is  believed  to  be  accurate  and  
sound  according  to  the  best  information  available  to  the  author.  The  past  is  not  necessarily  a  guide  
to  future  performance.  The  value  of  any  investment,  and  the  income  derived  from  it,  can  go  down  as  
well  as  up.  You  may  get  back  less  than  the  amount  invested.  Never  invest  more  than  you  can  safely  
afford  to  lose.  There  is  an  extra  risk  of  losing  money  when  shares  are  bought  in  some  smaller  
companies  including  penny  shares.  Before  investing,  or  if  in  doubt  about  the  suitability  of  an  
investment  please  seek  independent  financial  advice.  

  


                                                         37  
                                                                                                           Please  turn  over...  
How To Become Wealthy

More Related Content

Similar to How To Become Wealthy

How to Retire Early
How to Retire EarlyHow to Retire Early
How to Retire Earlybrianstoffel
 
The Ultimate Property Investment Guide1
The Ultimate Property Investment Guide1The Ultimate Property Investment Guide1
The Ultimate Property Investment Guide1Praveen Sudarsan
 
Intelligent Investing
Intelligent InvestingIntelligent Investing
Intelligent InvestingEsterBenceti
 
Tp art-of-investing 1013
Tp art-of-investing 1013Tp art-of-investing 1013
Tp art-of-investing 1013coussey
 
Investment strategies-to-grow-your-assets
Investment strategies-to-grow-your-assetsInvestment strategies-to-grow-your-assets
Investment strategies-to-grow-your-assetsRoger Jirves
 
Intelligent investing
Intelligent investing Intelligent investing
Intelligent investing DipDas40
 
The financial Horoscope "Finanscope"
The financial Horoscope  "Finanscope"The financial Horoscope  "Finanscope"
The financial Horoscope "Finanscope"Tigers
 
Selling the Invisible: Making Financial Products Understandable and Relevant ...
Selling the Invisible: Making Financial Products Understandable and Relevant ...Selling the Invisible: Making Financial Products Understandable and Relevant ...
Selling the Invisible: Making Financial Products Understandable and Relevant ...Learning Curve Inc.
 
FundsIndia's Investment Guide for the New Age Professional
FundsIndia's Investment Guide for the New Age ProfessionalFundsIndia's Investment Guide for the New Age Professional
FundsIndia's Investment Guide for the New Age ProfessionalFundsIndia.com
 
BECOME A MILLIONAIRE
BECOME A MILLIONAIRE BECOME A MILLIONAIRE
BECOME A MILLIONAIRE The All Store
 
10 Wealth Accumulation Tips
10 Wealth Accumulation Tips10 Wealth Accumulation Tips
10 Wealth Accumulation TipsMichael Woloshin
 
6 rulesforinvestinginstocks download-final
6 rulesforinvestinginstocks download-final6 rulesforinvestinginstocks download-final
6 rulesforinvestinginstocks download-finalchhun ratana
 
Investment Guide for the new age Professional
Investment Guide for the new age ProfessionalInvestment Guide for the new age Professional
Investment Guide for the new age ProfessionalMarwah Financial®
 
How to invest money properly ?
How to invest money  properly ?How to invest money  properly ?
How to invest money properly ?viditgrover3
 
Business presentation 2011
Business presentation 2011Business presentation 2011
Business presentation 2011businessdan
 

Similar to How To Become Wealthy (20)

How to Retire Early
How to Retire EarlyHow to Retire Early
How to Retire Early
 
The Ultimate Property Investment Guide1
The Ultimate Property Investment Guide1The Ultimate Property Investment Guide1
The Ultimate Property Investment Guide1
 
Intelligent Investing
Intelligent InvestingIntelligent Investing
Intelligent Investing
 
Tp art-of-investing 1013
Tp art-of-investing 1013Tp art-of-investing 1013
Tp art-of-investing 1013
 
Investment strategies-to-grow-your-assets
Investment strategies-to-grow-your-assetsInvestment strategies-to-grow-your-assets
Investment strategies-to-grow-your-assets
 
Be a Millionaire!!!
Be a Millionaire!!!Be a Millionaire!!!
Be a Millionaire!!!
 
Intelligent investing
Intelligent investing Intelligent investing
Intelligent investing
 
The financial Horoscope "Finanscope"
The financial Horoscope  "Finanscope"The financial Horoscope  "Finanscope"
The financial Horoscope "Finanscope"
 
The financial horror scope
The financial horror scopeThe financial horror scope
The financial horror scope
 
Selling the Invisible: Making Financial Products Understandable and Relevant ...
Selling the Invisible: Making Financial Products Understandable and Relevant ...Selling the Invisible: Making Financial Products Understandable and Relevant ...
Selling the Invisible: Making Financial Products Understandable and Relevant ...
 
FundsIndia's Investment Guide for the New Age Professional
FundsIndia's Investment Guide for the New Age ProfessionalFundsIndia's Investment Guide for the New Age Professional
FundsIndia's Investment Guide for the New Age Professional
 
BECOME A MILLIONAIRE
BECOME A MILLIONAIRE BECOME A MILLIONAIRE
BECOME A MILLIONAIRE
 
Bpm (short version)
Bpm (short version)Bpm (short version)
Bpm (short version)
 
5 Laws of Money
5 Laws of Money5 Laws of Money
5 Laws of Money
 
10 Wealth Accumulation Tips
10 Wealth Accumulation Tips10 Wealth Accumulation Tips
10 Wealth Accumulation Tips
 
6 rulesforinvestinginstocks download-final
6 rulesforinvestinginstocks download-final6 rulesforinvestinginstocks download-final
6 rulesforinvestinginstocks download-final
 
Investment Guide for the new age Professional
Investment Guide for the new age ProfessionalInvestment Guide for the new age Professional
Investment Guide for the new age Professional
 
How to invest money properly ?
How to invest money  properly ?How to invest money  properly ?
How to invest money properly ?
 
Business presentation 2011
Business presentation 2011Business presentation 2011
Business presentation 2011
 
Business presentation 2011
Business presentation 2011Business presentation 2011
Business presentation 2011
 

Recently uploaded

Tuesday Morning inspirational quotes and images.pdf
Tuesday Morning inspirational quotes and images.pdfTuesday Morning inspirational quotes and images.pdf
Tuesday Morning inspirational quotes and images.pdfMehtab Ali
 
Benefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBenefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBrantfordIndia
 
The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)Shakti Savarn
 
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Mikko Kangassalo
 
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls AgencyCall Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls Agencykojalkojal131
 
Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi OneDay18
 

Recently uploaded (6)

Tuesday Morning inspirational quotes and images.pdf
Tuesday Morning inspirational quotes and images.pdfTuesday Morning inspirational quotes and images.pdf
Tuesday Morning inspirational quotes and images.pdf
 
Benefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in IndiaBenefits of Co working & Shared office space in India
Benefits of Co working & Shared office space in India
 
The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)The 5 sec rule - Mel Robins (Hindi Summary)
The 5 sec rule - Mel Robins (Hindi Summary)
 
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
Virtue ethics & Effective Altruism: What can EA learn from virtue ethics?
 
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls AgencyCall Girls Dubai O525547819 Favor Dubai Call Girls Agency
Call Girls Dubai O525547819 Favor Dubai Call Girls Agency
 
Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi Spiritual Life Quote from Shiva Negi
Spiritual Life Quote from Shiva Negi
 

How To Become Wealthy

  • 1.                           A guide from  MAKEONLINEMONEYINFO.NET    
  • 2. CONTENTS       1. Shock  Warning 2   2. Income  is  not  wealth    3   3. No  debt  is  a  good  debt 4   4. Do  things  differently  8   5. Find  out  what  your  boss  earns  9   6. Make  sure  you  love  what  you  do  for  a  living    10   7. Recognise  the  value  of  time    11   8. Ideas  are  the  new  hard  graft   9. Invest  from  your  surplus 13   10. Get  a  good  broker    15   11. Be  tax  smart    16   12. Invest  in  money-­makers,  not  flashy  pipe  dreams    17   13. Diversify,  Diversify,  Diversify      18   14.    19   15. Invest  for  income    20   16. Understand  how  to  recover  from  losses    25   17. Avoid  Investment/Trading  Seminar  Scams    27   18. Understand  that  conflicting  advice  may  all  be  correct  29   19. Investing  on  news    30   20. Understand  the  jargon  and  the  charts    31   21. Do  not  under-­estimate  your  life-­expectancy      32   22. -­fashioned  saving    32   23. Enjoy  without  addiction    33   24. All  bulletin  boards  are  positive  34   25. Aim  for  multiple  income  streams      35   26. You  never  know  enough    36   27.    37         1       Please  turn  over...  
  • 3. SHOCK  WARNING     This  Guide  is  not  going  to  make  you  rich  overnight  (at  least  not  tonight,   unless  you  are  extremely  lucky).     This  guide  is  not  for  those  who  are  hoping  for  a   get  rich  quick because,  although  it  is  unfashionable  to  say  it    there  is  not  really  any   such  thing.       No,  this  guide  is  different.  You  have  not  just  wasted  money  on  yet   another  scheme  or  system  which  will  ultimately  fail  despite  the  claims   made  in  the  advertising. What  is  it  then?     Well  this  is  a  guide  to  help  you  accumulate  wealth  steadily  and  sensibly.   You  may  indeed  have  great  rises  in  financial  wealth  in  short  periods  of   time.  You  may  also  have  to  take  some  losses.  That  is  all  part  and  parcel   of  this  experience.  What  we  are  aiming  for  is  that  in  the  long  term,  your   gains  will  outweigh  your  losses  by  some  considerable  distance.  You  should   also  avoid  some  of  the  mistakes  that  many  people  make.     In  fact,  you  should  be  able  to  avoid  making  the  mistakes  that  MOST   people  make.         In  the  wealth  building  game  that  is  certainly  true.  Those  who  have  the   knowledge  are  able  to  capitalise  on  how  the  system  works.  The  rest  are   simply  going  about  their  daily  lives  hoping  that  somehow  things  will  be   different  next  year,  without  actually  doing  anything  about  it.     Well    now  is  your  chance  to  do  something  about  it!                           2    
  • 4. Secret  Number  1     Income  is  not  wealth     Your  biggest  barrier  to  attaining  wealth  is  yourself.  It  is  no  use  blaming   everything  and  everybody  else  if  you  are  actually  living  your  life  in  a  way   which  is  not  helping  you  to  build  your  wealth.     Ultimately,  you  will  only  become  wealthy  if  you  spend  less  than  you  make   each  month.  Most  people  think  that  you  need  to  have  an  enormously  high   monthly  income  to  be  considered  wealthy.  Actually    there  are  many   people  who  have  lower  level  incomes  but  act  more  sensibly  with  their   money  and  so  overall  are  wealthier.  Any  fool  can  get  a  high  income    but   the  same  fool  will  spend  it  all  so  that  there  is  nothing  left  when  that   income  ceases.   Please  understand    Income  is  NOT  wealth.   In  financial  terms  (for  there  are  other  types  of  wealth),  your  wealth  is  the   part  of  your  net  worth  that  makes  you  money  (either  income  or  capital   growth)  without  you  needing  to  work  hard  for  it.  So  for  example,  whilst  a   teacher  may  work  hard  each  week  to  get  their  monthly  salary,  somebody   with  a  property  portfolio  can  be  paid  each  week  in  terms  of  rental  and   capital  gain  on  their  houses,  for  doing  relatively  little.  If  they  were  to  add   to  this  some  high  dividend  paying  stocks,  and  maybe  some  regular   returns  on  sales  of  a  book  they  wrote  some  time  ago,  you  can  see  how   they  would  be  considered  wealthier  than  the  teacher.  They  could  actually   continue  to  live  in  the  manner  they  have  become  accustomed  for  as  long   as  their  portfolio  paid  out    which  would  normally  be  longer  than  a  normal   salary.  Even  better,  they  would  not  have  worked  themselves  into  an  early   grave  in  the  process!   Ask  yourself  this  question.   How  long  could  you  continue  with  your  normal  spending  habits,  if  your   regular  monthly  pay  were  to  be  stopped?  Your  aim  should  be  to  make  it   so  that  a  regular  monthly  salary  from  an  employer  becomes  a  nice  bonus!   -­  you  will  forever  be  bound  by  the  lie  that  it  takes  a  high   income  to  become  wealthy,  and  it  requires  working  all  the  hours  in  the   day  and  night  to  achieve  that  salary.  Believe  that  -­  and  financial   independence  and  security  will  always  be  just  out  of  reach.       3       Please  turn  over...  
  • 5. Secret  Number  2     Although  most  of  us  will  go  through  life  needing  to  borrow  money  at  some   point  or  other,  be  it  to  ease  cash  flow  by  the  use  of  a  credit  card,  or  by   taking  out  a  mortgage  on  a  family  home    the  paying  of  interest  will  of   necessity  mean  that  we  have  paid  back  much  more  than  we  borrowed.     This  is  a  sure  fire  way  to  eat  at  your  wealth.  The  more  debt  you  take  on,   the  more  difficult  it  will  be  to  get  out  of  it.  It  is  like  a  drug,  and  it  can   destroy  you  in  the  same  way.  Any  debts  you  take  on  need  to  be  targeted   and  cleared  as  soon  as  possible    Yes,  even  your  mortgage.   What  should  I  do  first    clear  the  debts  or  invest?   As  I  said,  we  all  have  some  debts  at  some  point  in  our  lives.  It  may  be   that  we  are  still  faced  with  a  student  loan  after  university.  It  may  be  that   we  needed  to  take  on  a  loan  to  buy  a  new  car  (more  on  that  later),  or  it   without  exception,  we  will  have  a  mortgage.  And  then  comes  the   quandary:  If  all  my  money  is  pumped  into  paying  off  the  debts,  I  will  not   be  doing  any  saving  for  a  rainy  day  or  for  my  life  when  I  have  retired.       Thankfully,  this  dilemma  can  be  solved  with  a  fairly  simple  calculation.   The  answer  depends  on  two  variables:   1.  How  much  interest  you  are  paying  on  your  debt,  after  tax.   2.  How  much  interest  you  expect  to  earn  on  your  investments,  after  tax.   Please  note  that  there  are  two  types  of  debt.  At  one  side  we  have  the   worst  kind  -­  very  high-­interest  debt  that  comes  from  things  like  credit   cards  and  store  cards.  This  kind  of  dead  is  lethal  and  should  really  be   avoided  unless  absolutely  necessary.  It  should  only  really  be  used  to  aid   cash  flow,  and  it  should  be  paid  off  each  and  every  month  if  at  all   possible.  The  second  kind  of  debt  is  the  lower  interest  variety;;  things  like   the  mortgage  or  student  loan.  Often,  the  interest  on  this  kind  of  debt  is   low  enough  that  it  may  worth  holding  onto  the  debt  for  its  full  term.   The  bottom  line  is:   If  you  can  guarantee  a  higher  after-­tax  return  by  investing  than   the  after-­tax  interest  rate  you  would  pay  on  your  debt,  you  should   go  ahead  and  invest.  If  not,  you  should  clear  the  debt  first.   4    
  • 6. Here  are  some  examples  for  you:   Example  1   Imagine  you  have  a  30  year,  £150,000  mortgage  with  a  4  percent  rate.  If   you  expect  to  earn  an  after-­tax  return  higher  than  4%  on  your   investments  (the  odds  are  reasonable  that  you  will  if  you  have  a  long-­ term  view),  then  you  should  invest  rather  than  pump  additional  funds  into   the  mortgage.   Example  2   Imagine  you  have  a  £10,000  credit  card  debt  with  a  22%  interest  rate.   You  should  only  invest  if  you  think  you  can  earn  a  22%  after  tax  return   on  your  investments.  The  average  return  on  the  stock  market  has  been   somewhere  around  11-­13%,  so  this  seems  a  risky  proposition.  In  this   case,  it  would  be  foolish  to  invest  and  you  should  instead  work  on  clearing   the  debt  first.   KEY  POINT:   You  need  to  do  what  is  best  for  building  wealth  long  term.  Many  people   cannot  see  that  paying  off  a  debt  is  actually  saving  them  more  money   than  they  would  be  able  to  make  any  other  way.  Do  the  calculation  and   work  out  what  is  best  for  you.   Credit  Card  Debt  is  Deadly   How  to  find  the  money  get  out  of  credit  card  debt   Many  people  struggle  to  pay  more  than  the  minimum  balance  off  each   month,  and  as  such,  they  never  eat  into  the  debt.  Here  are  a  few  tips   about  how  to  get  rid  of  the  most  deadly  debt  of  all.  Until  this  has  gone,     1. Do  you  have  any  investments  you  can  use  at  this  stage?   As  you  will  have  seen  from  the  last  calculation  about  whether  to  invest  or   pay  off  the  debt    with  credit  cards  it  is  always  better  to  pay  it  off  first.   Therefore,  if  you  have  money  in  savings  accounts  or  invested  in  bonds  or   stock,  it  is  more  than  likely  in  your  best  interests  to  use  that  investment   to  clear  your  debt  at  this  stage.  Remember,  if  your  investment  is  not   inside  an  ISA,  it  is  taxable.  It  is  subject  to  capital  gains  tax  and  you  will   pay  tax  on  the  dividends.  As  pointed  out  earlier,  it  is  debateable  whether   you  will  ever  beat  the  25-­29%  needed  to  make  it  worth  keeping  the   investment  rather  than  paying  off  the  debt  first  (even  if  it  is  inside  an   ISA).  Cash  in  the  investment  and  use  it  to  lower  your  debt.   5       Please  turn  over...  
  • 7. 2. Do  you  need  all  that  stuff?   A  life-­laundry  is  a  useful  way  of  cutting  down  our  debts.  When  was  the   last  time  you  read  those  books  or  rode  that  bike?  Are  you  likely  to  use  the   tent  again?  Why  not  sell  it  all  on  eBay  or  Amazon  Marketplace.  Making  a   few  hundred  pounds  at  a  car-­boot  sale  could  also  help  to  cut  down  your   debt.   3. Ditch  the  subscription  lifestyle   Many  of  us  subscribe  to  Sky  and  to  a  daily  newspaper,  or  a  monthly   magazine.  We  also  pay  for  extra  insurance  plans  on  our  mobile  phones   and  electrical  appliances.  We  love  the  fact  that  we  can  use  900  minutes  of   talk  time  and  3000  texts,  with  unlimited  data  download  on  our  mobile   plan.  However,  all  this  adds  up  and  we  need  to  decide  whether  we  want   to  become  wealthy  or  not!  When  was  the  last  time  you  exceeded  the  data   download  of  the  mobile  package  below  yours?  What  about  the  talk  time?   TV?  How  often  do  you  actually  read  the  paper?  Could  you  pick  one  up  on   your  way  to  work  instead  of  having  it  delivered?   Small  changes  in  your  monthly  subscriptions  can  actually  save  hundreds   of  pounds  which  can  be  channelled  to  paying  off  debts.   4. pay  for  the  brands  wh   We  are  all  suckers  for  advertising  (otherwise  companies  would  not  invest   -­ alternatives  in  the  super-­market.    Fill  up  the  car  with  fuel  from  the   supermarket  rather  than  paying  the  premium  price  of  the  named  brands.   Go  to  the  local  café  rather  than  the  big  brand  and  big  price  COSTA  or   STARBUCKS.  All  the  money  you  save  will  help  you  to  cut  down  on  your   debt.   5. The  Snowball  effect   The  idea  behind  getting  rid  of  your  debts  is  that  once  gone,  you  will  have   more  disposable  income  available  to  put  towards  your  goal  of  becoming   wealthy.  People  often  wonder  whether  they  should  attempt  to  target  the   largest  debts  first,  because  they  are  accruing  the  most  in  terms  of   interest.  However,  it  is  quite  demoralising  to  see  how  little  difference  you   are  making  to  a  large  debt.  Meanwhile,  your  smaller  debts  are  also   growing  and  you  end  up  standing  still.  You  should  pay  the  minimum   balance  on  each  debt,  and  channel  all  the  extra  money  you  have  made  by   following  steps  1-­4  above,  into  clearing  the  balance  of  the  lowest  debt.     6    
  • 8. Once  that  debt  has  gone  altogether,  you  take  the  money  you  were  paying   to  that  and  channel  it  onto  the  next  largest  debt.  Now  repeat  the  process   until  you  have  only  one  debt  left.  All  spare  income  can  now  be  targeted  at   removing  the  final  debt.  In  effect,  you  have  gradually  increased  the   amount  of  spare  money  simply  by  knocking  off  one  debt  at  a  time.  This  is   ffect.     Remember,  even  small  amounts  will  make  a  difference.  It  only  takes  a   handful  of  snowflakes  to  make  a  snowball    this  will  get  the  ball  rolling.   And  in  the  long  run    even  a  few  pounds  a  week  extra  will  save  a   thousand  pounds  over  the  year  on  a  credit  card  bill.       KEEP  AT  IT    it  is  really  worth  it  and  will  unlock  all  the  other  secrets  in   this  guide.       7       Please  turn  over...  
  • 9. Secret  Number  3     Most  people,  believe  it  or  not,  will  continue  to  do  the  same  things  that   they  have  always  done  and  the  same  things  that  their  parents  have   always  done    even  when  they  know  it  has  not  brought  them  success.     If  you  look  at  your  parents,  and  discover  that  they  worked  extremely  hard   all  their  life  to  earn  a  reasonable  salary,  and  then  had  to  cope  with  a   reduced  income  upon  retirement    do  you  want  to  be  in  the  same  boat?     If  not,  check  yourself.     Are  you  doing  anything  differently?     Are  you  planning  at  the  moment  on  relying  on  your  company  pension  (or   even  your  state  pension)  to  get  you  through  your  retirement  years?  Are   you  hoping  that  things  will  just  be  alright?  Well  wise  up.  If  their  method       You  have  made  a  good  start  by  buying  this  guide.  This  will  help  you  to   think  differently.     But  remember,  you  will  also  need  to  DO  things  differently.           8    
  • 10. Secret  Number  4       OK    So  I  said  that  income  is  not  wealth.  That  is  true.  However,  whilst   you  are  working  on  building  your  wealth  you  will  be  relying  on  your   income,  and  a  high  income  is  a  much  easier  starting  point.   Now  whatever  your  line  of  work  is,  it  is  important  to  aim  for  a  job  in   which  you  can  rise  up  the  ranks.  It  is  also  important  to  recognise  that   with  each  promotion,  you  should  be  getting  a  rise  in  pay.  Now  here  is  the   thing  that  most  people  simply  do  not  consider:   much  of  a  pay-­rise?   You  will  find  that  in  offices  and  schools  all  over  the  country  people  take  on   new  responsibility  at  work  for  what  amounts  to  a  token  gesture    more  a   badge  of  honour  than  a  pay-­rise.  People  convince  themselves  that  they   are  doing  it  more  for  the  experience!  However,  in  other  offices  and   schools,  people  are  doing  the  same  jobs  for  much  more  money.  The   reason  for  this  is  simple    the  Top  Earner  is  on  a  great  salary.   If  the  top  man  or  woman  has  a  very  healthy  salary,  there  is   more  scope  for  those  under  that  boss  to  be  paid  well.   If  your  boss  earns  £60,000  and  his  or  her  second  in  command  earns   £50,000  why  should  you  be  offered  much  more  than  £40,000  for  simply   running  a  department?  Instead,  apply  to  run  a  department  at  another   firm  where  the  boss  is  on  £150,000  and  you  should  find  that  your  salary   has  risen  in  the  same  way.      take  on  the  post  of  responsibility   -­load.  All  it  will  do  is  drain   your  time  and  patience,  for  little  financial  reward.   There  are  better  ways  of  using  that  spare  time  to  make  money  (more  of   that  later)  instead  of  investing  time  in  a  company  that  will  not  invest  its   cash  in  you.         9       Please  turn  over...  
  • 11. Secret  Number  5     All  over  the  developed  world  there  are  people  who  are  in  the  rat  race,  and       It  may  well  pay  them  handsomely,  but  it  gives  them  no  joy.  This  is  a   sure-­fire  way  to  eat  at  your  wealth.     People  who  hate  their  day-­jobs  end  up  spending  all  their  money  trying  to   find  ways  of  improving  their  lives  and  bringing  some  joy  back  in  to  an   otherwise  dull  and  frustrating  existence.  This  will  ultimately  leave  nothing   left  for  the  time  it  is  most  needed    that  is,  when  the  job  finally  stops  at   retirement  and  you  are  able  to  enjoy  it.  At  this  point,  your  lifestyle  would   have  to  change  because  there  are  no  funds  left.  The  job  has  taken  all  the   best  years  away  from  you.     The  best  thing  is  to  find  a  job  you  love    and  then  you  will  be  paid  every   day  for  doing  something  you  actually  enjoy.  In  fact,  it  could  be  said  that   you  never  actually  work  at  all!         10    
  • 12. Secret  Number  6     Many  people  who  strive  to  be  wealthy  have  little  understanding  of  the   value  of  time.  They  work  all  the  hours  under  the  sun  in  order  to  gain  just   a  few  more  pounds  on  the  pay  slip  each  month.  However,  they  have   neglected  to  notice  one  important  fact.  They  are  not  finding  the  time  to   enjoy  their  income.  In  fact,  they  have  no  time  to  enjoy  their  income   because  of  the  hours  they  are  working!     You  know  you  are  truly  wealthy  when  you  have  the  ability  to  control  your   time  and  use  it  as  you  see  fit.  You  are  only  wealthy  if  you  are  able  to   spend  your  time  doing  the  things  you  really  love  doing.  It  may  well  be   that  you  do  really  love  your  job,  and  that  is  absolutely  fine.  The  key  thing   is  to  be  able  to  have  the  freedom  to  do  it  when  you  want  to  and  not  do  it   when  you       the  confidence  that  you  will  be  able  to  continue  to  live  in  your  current   house  and  with  your  current  life-­style.  You  need  to  be  able  to  enjoy  the   same  holidays  and  eat  the  same  kinds  of  foods.     If  there  is  a  need  to  cut-­back  and  tighten  the  belt  immediately,  this  will   mean  that  your  free  time  is  not  as  enjoyable  as  it  could  be.     Sadly,  this  is  the  situation  most  retired  people  find  themselves  in.  Despite   working  hard  all  their  lives,  their  pension  and  investments  simply  do  not   provide  them  with  the  lifestyle  they  had  dreamed  of.     Right  now,  then,  you  need  to  work  smarter.  Enjoy  your  life  whilst  you   can.  Value  your  time.     Make  your  income  work  for  you,  rather  than  simply   working  for  your  income.         11       Please  turn  over...  
  • 13. Secret  Number  7   the  new     Gone  are  the  days  of  needing  a  trade  in  order  to  support  yourself.  Gone   are  the  days  of  the  protestant  work  ethic,  in  which  we  are  told  to  feel       Because  of  the  internet,  ideas  and  products  can  be  presented  and   marketed  by  every  man  woman  and  child  on  the  planet  (well-­almost).   And  yet,  people  still  fall  into  the  age-­old  trap  of  assuming  that  the  only   way  to  live  is  to  give  up  all  their  energy  and  time  to  a  company  in   exchange  for  being  paid  at  the  end  of  the  month.     What  you  need  to  do,  whilst  doing  your  day-­job,  is  to  experiment  on   finding  your  own  marketable  product.  It  could  be  something  you  make   and  sell.  It  could  be  a  service  you  offer.  It  could  be  something  you  buy   and  sell  on  for  a  profit.  Or,  it  could  simply  be  the  smart  use  of  the  pay   y     You  get  your  pay  each  month    what  do  you  do  with  it  then?     go  back  to  my  advice  on  how  to  free  up  some  additional  income.     What  is  left  over  will  be  enough  for  you  to  start  a  business.  Yes,  I  am   absolutely  serious.  You  can  start  a  business  on  the  internet  for  as  little  as   £5.00  a  year    it  just  takes  the  setting  up  of  a  website,  and  of  course  a   product.  Now  that  is  where  you  use  your  time  and  energy.  Be  creative.   What  would  YOU  buy?  What  would  your  friends  buy?  What  do  YOU  know   that  others  would  be  interested  in?  Which  service  would  YOU  pay  for?     Give  it  a  try.  You  only  need  to  make  a  small  amount  of  money  to  have   more  than  you  have  now.  Once  you  have  that  small  amount  of  money   coming  in,  you  can  put  it  to  good  use  by  investing  it.     Money  is  like  a  seed.  It  will  only  grow  if  you  plant  it  wisely.           12    
  • 14. Secret  Number  8     Building  wealth  takes  time.  You  may  make  small  amounts  relatively   quickly,  but  using  these  amounts  to  make  the  serious  money  is  where  the       The  way  to  lose  money  quickly  is  to  invest  from  money  you  cannot  afford   to  lose.  There  are  always  losses  in  investing  and  if  you  invest  money  you   cannot  afford  to  lose  and  subsequently  lose  it,  so  begins  a  downward   spiral  of  loss  chasing.  This  is  an  emotional  roller-­coaster  which  eats  away   at  funds.  Each  new  investment  becomes  more  risky  as  an  attempt  to   recoup  the  previous  losses,  and  wherever  emotion  is  involved  in  investing   there  is  likely  to  be  disaster.   All  investment  portfolios  need  to  have  a  spread  of  different  types  of   .  This  way,  if  one  area   (manufacturing,  for  example)  is  hit  hard  and  drops  in  the  market,  your   bounce  to  compensate.  I  will  show  you  how  to  create  such  a  portfolio   later.   However,  on  each  and  every  day,  the  markets  move  up  and  down.  Three   out  of  four  stocks  will  follow  the  direction  of  the  market  in  the  long  term.   This  means  that  if  there  is  a  big  reason  for  the  market  to  take  a  tumble,   the  chances  are  your  portfolio  will  also  drop  down.  This  is  no  use  if  you   were  hoping  to  use  some  of  this  money  to  pay  your  weekly  shopping  and   food  bills  or  mortgage.   You  should  be  aware  too  of  what  is  called  the  BID/OFFER  spread  (or   BID/ASK).  This  is  essentially  the  difference  between  the  asking  price  that   you  have  to  pay  to  buy  a  share  and  the  selling  price  that  you  will  get  if   you  sell.  At  any  fixed  point,  the  selling  price  is  always  less  than  the   buying  price.  For  this  reason,  as  soon  as  you  purchase  some  shares  (and   assuming  the  price  stays  the  same  for  a  while)  you  will  have  lost  money.   Factor  in  the  stamp  duty  (Tax)  you  have  to  pay  on  your  purchase  and  the   commission  you  have  to  pay  your  broker  for  carrying  out  the  deal  and  you   will  have  lost  even  more  on  the  deal.  In  fact,  the  price  of  the  shares  will   have  to  rise  considerably,  just  for  you  to  break  even.  As  soon  as  you  sell   the  shares  you  will  have  to  pay  a  commission  charge  and  potentially  some   capital  gains  tax  too,  so  to  really  make  money  the  rise  has  to  have  been   worthwhile.       13       Please  turn  over...  
  • 15. Trading  too  frequently  (a  temptation  if  you  are  desperate  for  the  money)   is  a  sure-­fire  way  to  see  your  gains  eaten  up  in  bid/offer  spread  and   commission  losses.   With  this  in  mind,  you  should  see  that  you  simply  cannot  expect  to  make   money  easily  and  quickly  and  it  is  therefore  beyond  stupid  to  invest   money  that  you  need  for  other  purposes  like  paying  bills.   Only  invest  what  you  are  prepared  to  lose   This  is  a  psychological  state  of  mind,  but  a  very  important  one.  Emotion   has  no  place  in  investing.  Nobody  is  happy  to  see  money  go  down  the   drain.  However,  with  investing,  you  simply  have  to  be  prepared  to  see  it   course,  is  to  win  more  than  you  lose,  so  that  in  the  long  term  your   portfolio  grows  and  your  net  wealth  increases.  It  is  simply  a  fact  that  you   will  have  to  take  some  losses  along  the  way.     So  is  it  worth  it?     Yes.  The  growth  of  money  is  exponential.  By  that,  I  mean  that  it  grows  at   a  faster  rate  as  the  size  of  the  sum  increases.  This  is  because  of  the   beauty  of  compounding.       Earning  a  10%  return  on  £10,000  is  only  going  to  get  you  £1,000  before   tax.  However,  10%  return  on  a  £1,000,000  portfolio  is  £100,000.  This  is   naturally  far  more  impressive,  despite  needing  no  more  effort  or  work  on   your  part.  Once  this  return  is  compounded  every  year,  the  larger  sum  will   grow  at  a  considerably  faster  rate.     With  compounding  (assuming  just  a  10%  return  per  year),   even  £10,000  can  turn  into  £44,402  over  15  years!           14    
  • 16. Secret  Number  9   Get  a  good  broker   There  are  countless  good  brokers  out  there  who  can  purchase  and  sell   your  stock  for  you.  They  offer  many  different  levels  of  service  and  you   need  to  decide  what  it  is  you  want  and  need.     You  can  get  a  fully  managed  portfolio  whereby  you  pay  your  broker  a  fee   and  a  percentage  of  your  gains.  They  will  discuss  with  you  and  advise  any   major  decisions  to  buy  or  sell  and  will  then  make  the  transactions  for  you.   This  kind  of  service  can  be  useful  for  people  who  do  not  want  to  make  the   effort  of  getting  their  feet  wet  and  doing  the  research  themselves.  It   tends  to  be  for  the  more  risk  averse  people.  The  problem  with  such  a   scheme  of  course  is  the  additional  cost  of  the  brokerage  and  the  loss  of   money  in  commission.     You  can  also  go  to  brokers  who  will  let  you  make  all  the  decisions,  and   will  simply  act  as  executors  of  your  decisions.  They  will  charge  you  a  flat   fee  per  trade.  Some  will  charge  a  quarterly  or  even  monthly  fee  for  the   privilege  of  having  the  account  and  there  will  often  be  an  additional  fee   -­  meaning  that  you  have  not  made  enough  trades  in  the   month.  These  brokers  can  act  by  telephone  and  many  now  have  platforms   where  you  can  do  it  all  yourself  on-­line.     Personally,  I  recommend  the  newest  breed  of  broker    the  online   investment  platform.  There  are  some  great  deals  out  there  and  depending   on  your  trading  frequency,  you  can  get  considerably  lower  execution  fees   than  with  traditional  telephone  brokers.  Some  do  not  charge  for  the   account  or  have  any  inactivity  fees.  The  best  will  have  a  portfolio   manager  section  on  the  website  which  enables  you  to  see  all  your  stock   holdings,  and  their  current  position  in  terms  of  price,  profit  and  loss.  You   can  action  buys  and  sells  in  real  time,  or  as  regular  subscriptions.  You  can   choose  to  purchase  (or  sell)  a  set  number  of  shares,  or  a  set  cash  value.     I  like  to  use  the  Interactive  Investor  platform  (www.iii.co.uk)  and  I  tell   you  that  without  prejudice  or  any  commission.  As  I  said,  there  may  be   better  deals  out  there  for  you  at  any  given  stage,  so  do  shop  around.         15       Please  turn  over...  
  • 17. Secret  Number  10         Most  people  know  very  little  about  their  tax  entitlements,  possible  reliefs,   and  the  ways  in  which  some  of  their  money  can  be  allowed  to  grow  tax   free.     to  have  my  bins  emptied,  the  roads  mended,  emergency  services  and  the   like  provided.  I  should  pay  my  fair  share.  I  even  believe  the  wealthy   should  pay  more  than  those  in  relative  poverty.  That  is  only  fair.  But  the   key  thing  here  is  that  I  should  pay  my  FAIR  share.  I  should  not  pay  more   than  that  simply  because  I  am  unaware  of  the  rules.     The  wealthy  know  all  about  how  to  play  the  system  to  their  advantage.   They  are  not  cheating  (well  not  the  decent  upright  ones).  They  are  doing   nothing  illegal.  It  is  simply  that  they  are  better  informed.     So  your  first  task  is  to  investigate  whether  you  are  paying  more  in  tax   than  you  should.  You  can  do  this  in  one  of  two  ways.  The  easiest  is  to   book  a  tax  accountant  to  come  round  and  go  through  all  your  paperwork   and  advise  you.  This  will  cost,  however,  an ly.  The   other  route  is  to  go  online  to  the  government  website  for  the  Inland   Revenue  and  read  all  the  help  guides.  Take  your  time.  It  is  inertia  that   prevents  people  doing  this,  and  they  end  up  paying  thousands  of  pounds   more  than  they  should  every  single  year.  Many  do  this  for  their  whole   working  career  and  never  know  about  it.     The  second  thing  is  to  make  sure  that  you  use  your  ISA  allowance  for   saving  and  investing.  ISAs  are  tax  free  wrappers  for  your  money.  Any   capital  gain  inside  the  ISA  wrapper  is  tax  free.  Any  dividends  paid  as   income  inside  an  ISA  wrapper  are    (reduced  tax)  and  income   tax  is  not  charged.  A  little  bit  of  advice  on  investing  tax-­efficiently  from  an   Independent  Financial  Advisor  will  go  a  long  way.     -­ wealth  grows  at  a  faster  rate,  because  you  are  not  constantly  giving  it   away  again    in  particular,  you  are  not  giving  MORE  than  your  fair  share.         16    
  • 18. Secret  Number  11   makers    not  flashy  pipe-­     Too  many  people  are  wooed  by  the  latest  technological  advance  and   assume  that  because  it  is  new  it  must  be  set  to  make  millions.  Well,  just   occasionally,  they  are  right.  However,  very  often  these  technological  ideas   fail.   -­ need  or  want  and  therefore  do  not  have.  If  you  invest  in  the  company   that  makes  these  things,  your  portfolio  is  likely  to  go  down-­hill  fast.     Instead,  you  need  to  think  about  true-­value.  What  do  people  really  need?   Yes,  the  technology  to  listen  to  different  music  in  every  room  in  the  house   all  controlled  from  your  phone  sounds  like  a  great  idea  and  it  may  sell     most  recession  proof  companies  in  the  UK.  It  has  achieved  year  on  year   profits  despite  not  being  a  trendy  company  with  any  new  technology.  And   what  about  refuse  processing  companies?  These  are  very  un-­trendy  but   are  absolutely  necessary  and  will  ride  out  a  recession  happily.     Again  I  say    keep  emotion  out  of  your  investment  decisions.  Go  for  the   investment  that  is  going  to  give  you  the  best  return  on  your  money.  Ask   yourself,  is  the  product  essential?  Is  the  demand  rock  solid?  Is  the  need   for  this  product  going  to  continue?  Is  the  company  going  to  pay  the   shareholders  well?     right  track.     Of  course,  it  is  worth  taking  a  punt  occasionally  on  a  few  new  and  trendy   companies  hoping  to  create  a  new  market.  The  returns  can  be   phenomenal  when  they  come  off.  However,  you  must  remember  what  I   said  about  a  diversified  portfolio.  There  should  be  a  predominance  of   regular  companies  in  necessary  sectors    even  if  they  are  boring.     You  will  be  interested  to  know  that  if  you  look  at  the  careers  of  people   who  can  afford  to  send  their  children  to  independent  education  you  are   are  the  children  of  a  doctor.  You  are  certainly  more  likely  to  find  the   children  of  builders  and  plumbers  than  you  are  the  children  of  cutting   edge  technology  developers.           17       Please  turn  over...  
  • 19. Secret  Number  12     Not  all  investments  are  the  same.    Some  are  the  kind  that  will  grow   (hopefully  rapidly)  in  terms  of  their  capital  value.  Others  are  the  kind  that   are  fairly  static  in  terms  of  capital  value,  but  pay  a  dividend  (an  income   per  share).   You  should  invest  in  different  types  of  company  and  in  different  markets   For  example:   A  Mining  company  and  an  Oil  company   A  Telecommunications  company   Something  in  the  Financial  Services  area    like  Insurance   A  Biotech  company  (like  a  drug  manufacturer)     You  should  also  look  to  diversify  in  terms  of  growth  and  income.  The   balance  of  this  depends  on  your  time  of  life.  What  I  mean  is  -­  if  you  are   young  you  should  favour  growth.  If  you  are  nearing  retirement  you  should   aim  for  income.   The  companies  that  are  likely  to  have  the  greatest  growth  are  usually  the   most  risky  in  terms  of  the  possible  loss  of  the  investment.  For  example,  if   you  invest  in  a  speculative  oil  company  you  have  two  outcomes.  Either   they  will  strike  oil  and  your  investment  will  go  through  the  roof,  or  they   won t  and  it  will  gradually  dwindle  away  to  nothing  until  the  company  runs   out  of  money  and  goes  bust.  Always  edge  of  the  seat  stuff!  It  is  foolish  to   have  all  your  money  in  such  companies,  of  course.   On  the  other  hand,  there  are  companies  which  over  ten  years  may  not   really  change  much  in  terms  of  their  capital  value.  This  means  that  you   are  not  going  to  lose  on  your  investment  (although  nothing  is  absolutely   certain).  If  you  choose  wisely,  you  should  be  able  to  pick  a  company  like   this  which  also  treats  its  shareholders  well  by  paying  dividends.  This  is  a   share  of  the  profits.  If  you  get  it  right,  this  kind  of  investing  can  be  the   one  which  brings  you  an  income  for  life.         18    
  • 20. Secret  Number  13     r   It  is  usually  the  case  that  private  investors  favour  the  country  in  which   they  live  in  terms  of  their  investment  decisions.  For  some  reason,  people   tend  to  believe,  for  example,  that  because  they  themselves  are  British,   their  money  will  perform  better  if  invested  in  British  companies.  It  is  as   though  they  think  they  understand  the  business  better  and  have  some   input.   This  is  dangerous  thinking  though.  If  all  your  investments  are  in  one   country,  then  the  basic  economic  performance  of  that  country  will   influence  the  growth  of  your  portfolio.  Government  decisions  on  interest   rates  or  on  corporation  tax  rules  (for  example)  could  have  a  massive   effect  on  your  whole  investment,  rather  than  just  a  part  of  it.   Just  as  it  is  important  to  diversify  into  different  types  of  stock,   it  is  also  important  to  spread  your  investments  into  different   countries.   You  can  do  this  either  by  going  through  a  broker  who  allows  you  to   purchase  stock  in  a  foreign  exchange  directly,  or  by  investing  in  funds   which  focus  in  overseas  markets.  Once  this  psychological  barrier  has  been   crossed,  you  will  find  that  you  are  fishing  for  investments  in  the  ocean   rather  than  a  small  lake.  There  are  far  more  opportunities  to  find  some   bigger  fish!         19       Please  turn  over...  
  • 21. Secret  Number  14    for  income   This  secret  is  dynamite.  What  many  investors  are  simply  not  aware  of   is  that  investing  for  income  can  actually  also  lead  to  capital  growth  in  two   different  ways,  as  I  will  explain.  Therefore,  it  is  actually  a  very  sensible   idea  to  invest  for  income  almost  entirely,  and  leave  only  a  small  amount   of  your  portfolio  for  speculative  growth.   Time  and  time  again,  this  has  been  shown  to  provide  a  lower  risk   investment,  which  actually  grown  in  the  longer  term.  You  will  not  have   the  white-­knuckle  ride  or  the  overnight  riches.  But  nor  will  you  have  the   obvious  and  real  danger  of  losing  the  lot!  You  will  have  the  possibility  of   financial  freedom  and  true  wealth  that  you  dream  of.   How  can  these  companies  grow?   Well  putting  it  bluntly,  companies  that  are  able  to  spend  some  of  their   profits  on  the  share-­holders  are  by  and  large  the  companies  that  are   doing  well  enough  to  have  no  financial  worries.  This  means  that  they  are   generally  safer  bets.  This  means  that  over  the  long  term,  they  will  grow   at  least  in  line  with  the  stock-­market  (an  average  of  12    13%)  and  often   better.  In  addition  to  this,  you  have  the  dividend  payments  and  using   them  wisely  will  make  you  even  more  money.   Dividend  Paying  Stocks   You  need  to  check  what  is  called  the  Dividend  Yield  of  a  stock.  Generally,   if  it  is  paying  upwards  of  4%,  this  is  considered  good.  If  you  can  get  over   6%  this  is  considered  excellent.  However,  some  companies  seem  to  pay   out  exceptional  dividends  (at  about  12%)  but  on  closer  inspection  this  is   seen  to  be  unsustainable  for  the  growth  of  the  business.   The  best  companies  will  only  give  40-­50%  of  the  profit  back  to   shareholders  in  dividends.  The  rest  is  reinvested  into  the  company  to   ensure  growth.  Companies  which  give  much  higher  dividends  are  in   danger  of  being  excellent  payers  for  a  few  years  and  then  either  going   bust  or  having  to  stop  the  dividend  altogether.  Neither  of  these  is  good   for  an  investor.       20    
  • 22. Remember  I  spoke  of  how  compounding  interest  gives  ever  increasing     Imagine  you  own  1000  shares  in  a  company,  and  for  the  sake  of  ease,   the  share  price  is  £1.00.  That  company  pays  you  10  pence  per  share  as  a   dividend.  Obviously,  you  would  earn  £100.00  from  this  dividend  issue.   Now  you  have  a  choice,  you  can  spend  that  money  on  a  treat,  rather  like   an  unexpected  bonus  (choice  1).  Or,  you  can  reinvest  the  dividends   now.   Assuming  the  share  price  is  still  £1.00  (it  may  not  be,  of  course).  At  the   next  dividend  payment  (still  at  10p  per  share)  there  is  an  obvious   difference  depending  on  whether  you  took  choice  1  or  2.   Choice  1  would  mean  you  still  had  1000  shares  and  would  be  paid  a   dividend  of  £100  again.   Choice  2  would  mean  that  you  now  have  1100  shares  and  would  be  paid   £110.   If  this  cycle  were  repeated  exactly  again,  choice  1  would  have  received   £300  in  total.  Choice  2,  with  dividend  reinvestment  would  have  received   £321.   With  each  new  reinvestment  of  the  dividend,  the  growth  of  the  next   payout  becomes  larger.  Growth  is  exponential.   Now,  I  have  not  factored  in  dealing  costs  or  stamp  duty.  Neither  have  I   factored  in  the  rising  and  falling  dividend  payments.  Neither  have  I  taken   into  account  a  rising  and  falling  share-­price.  Nevertheless,  even  with  all   this  taken  into  account,  the  brute  fact  remains    dividend  reinvestment   will  make  a  portfolio  grow  exponentially,  whereas  taking  the  dividend  as  a   cash  withdrawal  will  leave  it  on  capital  growth  alone.   offered  by  your  broker).  This  will  automatically  purchase  more  stock  with   the  dividend  payment,  and  commission  will  be  much  reduced  in   comparison  with  organising  a  separate  trade  yourself.         21       Please  turn  over...  
  • 23. There  are  other  important  things  to  remember  regarding  dividends.     Declaration  date:  The  declaration  date  is  the  day  the  Board  of   that  they  will  pay  a  dividend.  Once  this  has  been   done,  the  company  now  must  pay  that  money  to  the  stockholders.  At   this  point,  the  Board  will  also  announce  a  date  of  record  and  a   payment  date.  It  is  usually  about  the  same  time  each  year,  but  there   are  fluctuations   Date  of  record:  This  date  is  usually   -­ This  is  the   day  on  which  the  company  checks  its  record  of  shareholders  and  sees   who  need  to  be  paid  a  dividend.  If  you  bought  shares  after  the  ex-­ dividend  date,  you  would  not  be  entitled  to  the  next  dividend  payment.   In  fact,  the  investor  who  sold  you  those  shares  would,  despite  no   longer  being  a  holder!  This  is  the  dividend  trap.  Buying  a  dividend   paying  stock  once  it  has  gone  ex-­dividend  means  that  you  actually   miss  out  on  that  dividend  (although  you  do  get  any  subsequent   dividends  if  they  are  paid  and  you  are  holding  at  the  next  date  of   record).     Payment  date:  This  is  the  date  the  dividend  will  actually  be  given  to   the  shareholders  of  company.     Some  dividends  are  paid  four  times  a  year  on  a  quarterly  basis.  Others   companies  pay  dividends  only  on  an  annual  basis.   Tax  on  Dividends   The  best  place  to  invest  in  dividend  paying  stocks  is,  as  I  said  earlier,   inside  an  ISA.     If  you  are  a  basic  rate  tax  payer  in  the  UK,  you  pay  a  low  rate  of  tax  on   your  dividends  which  is  taken  as  a  tax  credit  before  you  receive  the   dividend.  If  you  are  a  higher  rate  tax  payer,  you  would  normally  pay   above  32%  (at  current  rates)  on  dividend  income  and  then  get  back  the   10%  tax  credit,  but  inside  the  ISA  although  losing  the  10%  tax  credit  you   will  not  pay  any  additional  tax.  In  addition,  any  capital  gain  on  your   investment  inside  your  ISA  is  capital  gains  tax  free.  Very  beneficial  to   your  investment!         22    
  • 24. Bonds   There  are  many  types  of  bonds  that  you  can  buy.  Unlike  a  share,  you    you  have  loaned  money  to  it  (or  the   government).  Basically,  a  bond  is  an  investment  that  promises  to  pay  a   certain  level  of  interest  if  the  investment  is  held  for  a  set  period.  There   are  variations,  of  course,  and  some  will  promise  to  pay  a  set  amount  only   if  a  few  conditions  in  the  market  are  met.  This  means  that  some  bonds   are  higher  yielding  in  interest  than  others,  but  are  also  higher  risk.  You   should  also  remember  that  your  capital  is  tied  up  in  the  bond  for  the  set   period  of  time.  You  either  cannot  withdraw  it  at  all,  or  will  lose  all  the   accrued  interest  if  you  cash  it  in  early.  It  is  best  not  to  tie  up  money  for   more  than  5  years  in  a  bond.  Interest  rates  can  fluctuate  a  great  deal  in   this  time  and  it  is  impossible  to  know  now  whether  the  bond  will  still  be   the  best  place  for  your  money  in  five  years  time.   In  terms  of  how  many  bonds  or  bond  funds  to  invest  in    you  should   typically  stick  to  the  rule  that  the  percentage  of  your  portfolio  in  this  type   of  investment  should  equal  your  age.  For  example,  a  40  year  old  ought  to   have  around  40%  of  their  portfolio  in  bonds.  Any  more  than  this  will   hamper  the  potential  growth  of  the  portfolio  and  any  less  will  probably   mean  that  the  portfolio  is  too  risk  orientated.  You  will  see  that  as  you  get   older,  the  risk  level  needs  to  drop  to  guarantee  income  and  capital  growth   is  less  important.     Property   Investing  in  property  can  be  done  in  several  ways.  The  most  obvious   (although  costly  to  start  up)  is  to  purchase  the  property  directly.  Once   being  the  rightful  owner  of  a  property  (even  with  a  mortgage)  it  is   possible  to  let  it  and  take  a  rental  income.  This  has  the  advantage  of   helping  to  pay  off  the  mortgage  (if  a  repayment  mortgage  deal  is  taken)   and  then  eventually  being  an  income  for  doing  next  to  nothing  each   month.  In  addition,  there  is  likely  to  be  a  rise  in  the  capital  value  of  the   property,  which  can  be  released  at  a  future  date.   This  cannot  be  put  inside  an  ISA,  of  course,  so  is  subject  to  capital  gains   and  income  tax.         23       Please  turn  over...  
  • 25. The  second  approach  is  to  purchase  shares  in  a  property  based  fund.  This   is  essentially  the  same  thing,  as  you  then  get  a  share  of  the  capital  gain   in  the  properties  the  fund  owns,  and  a  share  in  the  income  of  those   properties  that  are  let.   This  kind  of  fund  can  be  wrapped  in  an  ISA.  This  is  a  cheaper  way  of   investing  in  property,  but  unlike  the  first,  you  do  not  actually  own  the   property  itself.  For  this  reason,  if  the  value  of  property  falls  dramatically,   the  investment  can  become  almost  worthless,  whereas  in  the  first  case,   the  House  (or  commercial  building)  can  still  actually  be  used  by  the   owner.  It  therefore  has  a  practical  value  and  is  also  inflation  busting.   What  this  means  is  that  as  inflation  erodes  the  value  of  the  currency,  the   property  itself  still  exists.  This  is  why  some  people  have  mortgages  which   were  once  difficult  to  afford  each  month,  but  now  many  years  later  cost   them  less  per  year  than  having  their  daily  newspaper  delivered!   The  danger  with  investing  in  property  is  that  there  are  additional  costs,   such  as  legal  costs,  void  periods  when  the  property  is  empty,   refurbishment  costs  and  the  like  which  do  not  occur  in  stock  market   investing.  In  addition,  over  the  long  term,  the  stock  market  has  always   out-­performed  the  property  market.  However,  having  some  property  is   essential  in  a  diversified  portfolio  and  when  in  the  right  area  can  bring  in   a  good  and  regular  income.         24    
  • 26. Secret  Number  15     Understand  how  to  recover  from  l   The  stock  market  can  be  an  unfriendly  place.  There  are  days  when   hundreds  or  even  thousands  of  points  are  wiped  off  the  value  of  shares  in   one  day  -­  the  famous   and  the  thing  you  need  to  know  is  that  it  is  almost  impossible  to  predict.   Equally,  it  is  almost  impossible  as  a  private  investor  to  do  anything  about   it.  When  trying  to  sell  out  to  limit  losses,  you  find  that  your  broker  simply   cannot  get  you  a  price,  and  yet  at  the  same  time  you  can  see  the  price   falling.  It  is,  as  I  said,  a  frightening  place  to  be.   However,  if  you  follow  the  secrets  I  have  given  you  so  far,  you  should  be   protected  against  some  of  this.  A  diversified  portfolio  will  help.  Investing   in  good  dividend  paying  stocks  will  also  help,  as  these  tend  to  be     It  must  be  expected,  however,  that  there  will  be  losses.  They  may  not  be   as  dramatic  as  a  complete  stock  market  crash    but  nevertheless,  you   may  wake  up  one  day  to  find  a  large  percentage  fall  on  your  portfolio.   Thank  fully,  whilst  it  is  certainly  not  a  comfortable  place  to  be,  and  whilst   what  I  am  about  to  tell  you  seems  counter  intuitive,  there  is  a  stack  of   research  and  experience  which  will  back  up  the  fact  that  it  works.   The  basic  trick  here  is  to  purchase  more  of  the  same  stocks,  even  as  they   continue  to  fall.  I  will  say  that  again    as  the  price  goes  down,  buy  more   of  the  shares.   There  is  a  psychological  state  of  mind  you  need  to  get  into.  If  you   believed  the  stock  was  worth  purchasing  at,  for  example,  £4.00  a  share.   And  then  the  price  slides  down  to  £3.05.  You  need  to  ask  yourself  a    make  it  worth  less,   falling,  then  what  you  are  now  seeing  is  that  the  price  of  your  share  is   now  at  even  better  value  than  on  your  first  purchase.  It  therefore  stands   to  reason  that  you  ought  to  be  buying  more  at  such  a  bargain  price!  If  the   price  falls  again,  you  should  then  buy  more  for  the  same  reason.   Now  many  people  will  point  out  to  you  that  it  can  sometimes  take  years   for  a  stock  market  (or  even  an  individual  sector  or  share)  to  get  back  to   are  simply  completely  wrong.     25       Please  turn  over...  
  • 27. As  the  markets  recover    even  if  it  is  10  years  later,  the  value  of  your   investment  is  now  going  to  be  considerably  more  than  it  was  when  you   first  bought  in  at  that  level.  In  fact,  if  you  have  consistently  and  regularly   invested  into  the  stock  during  that  low  period,  then  when  the  bounce  back   considerable  margin.  This   price  of  your  share  purchases.  You  will  be  able  to  see  outstanding  growth     I  have  already  mentioned  dividend  reinvestment.  This  is  particularly   important  during  a  bear  market.  Consistent  dividend  reinvestment  will   also  average  down  a  share  price  purchase  level  and  the  bounce  back  will   again  be  all  the  more  profitable.   out  of  investing,  you  are  likely  to  have  more  success.  Investors   (particularly  inexperienced  ones)  are  likely  to  either  attempt  to  sell  a   stock  and  take  a  loss  (sometimes  a  huge  loss)  or  to  simply  hold.  As  I   have  shown,  neither  of  these  is  a  good  recovery  plan.   An  Example   Imagine  you  bought  105  shares  of  a  dividend  paying  company.  You  paid   £27.29  per  share  and  the  total  cost  including  commission  and  stamp  duty   was  £2,900.  Thanks  to  reinvested  dividends,  in  four  years  you  would  own   perhaps  124  shares,  almost  20  shares  more  than  you  started  with.     If  we  imagine  that  the  market  is  a  bear  market,  and  the  stock  has   crashed  (along  with  everything  else)  to  £23.62  -­  despite  a  drop  of  13%  in   the  price  you  would  actually  show  a  slight  gain  on  the  investment.  In  bear   markets,  where  50%  losses  are  not  uncommon,  you  will  agree  that  this  is   pretty  impressive.  Also,  the  dividends  would  continue  to  be  reinvested   buying  more  shares  as  the  stock  price  falls.     Here  comes  the  best  bit:   Imagine  that  now  the  price  begins  to  get  bullish  and  the  stock  gradually   rises  up  to  previous  levels.  Well,  if  it  were  to  reach  your  original  purchase   price,  you  would  now  be  showing  a  gain  of  nearly  18.5%!   Naturally,  this  will  only  work  if  the  company  is  robust  and  does  not  go   under  in  the  falling  market.  This  emphasises  again  the  importance  of   choosing  decent  dividend  paying  companies  who  are  likely  to  be  around  a   long  time!   26    
  • 28. Secret  Number  16   Avoid  Investment/Trading  Seminar  Scams   We  all  want  to  be  better  investors.  There  is  always  the  dream  that  out   there  somewhere  is  the  system  which  allows  you  to  pick  perfect  stocks   and  perfect  funds  every  time.  We  would  love  to  have  insider  information   which  would  enable  us  to  time  the  markets  perfectly,  jumping  in  at  the   start  of  a  bull  market  and  out  at  the  top  of  a  bear  market.   It  is  this  desire  which  is  then  exploited  by  others,  who  claim  to  be  able  to   give  you  the  skills  you  need  to  become  stock-­market  millionaires  in  next   to  no  time  and  with  no  understanding  necessary.   Unfortunately,  these  people  are  skilful  scammers.  They  have  the  funds  to   produce  glossy  leaflets  and  book  top  London  conference  centres  to  add  to   their  appeal.  They  are  able  to  offer  free  meals  with  their  conferences,  and   even  free  conferences.  However,  the  cost  of  buying  into  their  schemes   could  be  enough  to  set  your  investment  profile  back  by  several  years  and   in  some  cases,  it  can  lead  to  financial  ruin.  In  addition,  it  can  be  very   difficult  to  avoid  buying  in  as  the  sales  pitch  is  extremely  persuasive.   Remember    these  guys  are  pros.   ALWAYS  RESEARCH  THE  COMPANY  OFFERING  THE  SEMINAR   There  are  some  alarms  that  you  should  listen  out  for  when  investigating   such  schemes.   1. Does  it  require  a  big  up-­front  payment?  The  dodgiest  scams   demand  a  large  up-­front  payment  as  this  enables  them  to  cover  all   their  costs  and  then  some.  They  can  also  be  long  gone  and  have   disappeared  completely  (call  centres  and  everything)  when  their   recent  victims  try  to  return  the  schemes  or  ring  for  support  when   work.     2. .    Remember  my  mantra    there  is   always  risk  and  you  should  never  invest  what  you  cannot  afford  to   lose.  When  these  guys  try  to  sell  you  the  pot  of  gold  that  will  pay   out  in-­perpetuity  and  never  lose,  you  should  get  out  of  there.  When   pros  and  they  can  disappear  into  thin  air.     3.  This  irritates   me  beyond  belief.  I  have  seen  systems  advertised  which  claim  they   will  only  take  200  people  on  to  ensure  that  they  can  provide  good   customer  service.  In  fact,  they  are  taking  200  every  day  that  week   and  every  week  and  providing  nothing  at  all.  Always  take  your  time.     27       Please  turn  over...  
  • 29. 4. Whatever  people  tell  you,  it  is  highly  unlikely  that  you  will  miss  the   boat  on  a  share  or  scheme.  There  is  always  fluctuation  up  and  down   in  prices  and  steady  rises  take  years  of  up  and  down  movements   (just  look  at  some  charts)  in  most  cases.  Taking  a  week  to  think   about  it  could  well  save  you  your  whole  investment  pot.     5. -­ Scammers  love  to  say  such  things  as  the  average  punter  who  is   seeking  their  golden  ticket  to  financial  freedom  is  less  savvy  about   such  things.  Off-­shore  investing  and  hidden  markets  in  China  or   Brazil  are  often  used  as  a  way  to  make  it  all  seem  plausible.  They   may  even  tell  you  they  spend  half  the  year  out  there  getting  to   know  the  way  things  work     love  to  tell  you  that  investing  overseas  means  you  can  avoid  paying   tax  (which  is  not  true).     6.  If  this  were  the  case    they  would  offer   the  whole  lot  for  free  with  no  charge  EVER.  These  guys  make   money  by  selling  the  system  only.  They  probably  never  trade  at  all.     Do  some  internet  research  on  them,  Find  some  bulletin  boards  dedicated   to  discussing  investment  systems  and  investment  scams.  Ask  a  few   questions.  Have  others  been  stung  or  are  these  people  legitimate?   Again    TAKE  YOUR  TIME.     28    
  • 30. Secret  Number  17     At  the  moment,  I  am  hearing  advice  to  invest  only  in  funds,  and  to  pick   the  best  fund  managers  irrespective  of  the  area  in  which  they  are   investing,  as  statistically  they  will  out-­perform  the  market.  I  am  also   hearing  advice  to  ignore  funds  as  the  commission  paid  to  the  fund   manager  will  kill  your  profits.  Instead,  people  are  advised  to  attempt  to   mirror  the  fund  managers  or  pick  the  stocks  themselves.   I  am  hearing  advice  that  the  only  safe  way  to  make  money  on  the   markets  at  the  moment  is  to  stay  out  of  them  altogether,  and  instead  to    betting  which  way  the  markets  will  go.  This   enables  a  win  from  a  rising  and  falling  market.  I  am  also  hearing  advice   that  spread  betting  is  a  dangerous  game  likely  to  bring  some  hefty  losses   of  more  than  the  original  stake.   I  hear  advice  that  the  way  to  go  is  to  stick  to  penny  shares  on  the   alternative  investment  markets,  as  this  is  where  the  big  growth  potential   is.  I  also  hear  that  people  should  avoid  the  risky  penny  shares  and  stick     So  which  way  is  a  private  investor  supposed  to  go?   Well  the  answer  will  take  you  back  to  Secret  Number  12.  Diversify.   You  should  have  some  funds.  Leave  these  to  boil  over  the  long  term.   Subscribe  to  them  regularly.  Treat  them  as  your  buy  and  hold   investments.   You  should  also  have  a  diversified  range  of  other  stocks.  Some  of  these   you  will  treat  in  the  same  way  as  your  funds,  with  reinvested  dividends   and  regular  subscriptions.  Others,  you  may  trade  more  frequently    even   taking  advantage  of  some  large  swings  in  the  price  occasionally  by  buying   in  and  out  on  the  same  day  or  several  times  a  week.   You  should  have  some   high-­octane  and  risky  penny  shares.  You  may   lose  the  lot,  but  you  may  have  a  massive  growth  in  share  price.  You   should  also  make  sure  that  there  are  some  defensive  stocks    the   dividend  payers  who  remain  fairly  static  in  the  market.   And  yes,  you  may  engage  in  some  spread  betting  of  the  markets  as  this   may  be  a  very  lucrative  thing  to  do,  whatever  the  market  is  doing     providing  you  engage  in  some  careful  money  management  and  that  you   minimise  your  risk  with  stop  losses.  This  takes  you  back  to  my  mantra   again.       29       Please  turn  over...  
  • 31. Secret  Number  18       Many  private  investors  read  the  bulletin  boards  and  press  releases  about   various  companies.  They  subscribe  to  tipping  services  which  will  advise   about  what  a  company  is  about  to  do,  or  the  new  breakthrough  they  are   soon  to  launch.  The  mistake  they  make  at  this  point  is  assuming  that   somehow  as  a  result  of  the  news  the  share-­price  will  go  higher  from  that   point  and  therefore  buying  in.     In  fact,  it  is  usually  the  case  that  when  there  is  good  news  from  a   company,  the  share-­price  rises  a  little  for  a  short  period  and  then  falls   rapidly  for  a  longer  period.  This  leaves  the  new  private  investor  with  a   loss  on  their  recently  bought  share.     Why  does  it  happen?     Well  all  this  information  is  in  the  public  domain.  If  you  have  heard  about   the  share  tip  or  the  news  (or  even  the  likelihood  of  good  news)  so  will   others.  Pro-­traders  will  certainly  have  heard  about  it.  The  share  price  you   are  seeing  is  in  fact  one  which  has  anticipated  the  news  already.  Any   spike  after  this  is  where  inexperienced  private  investors  are  buying  in.   Once  this  spike  has  happened,  the  pro-­traders  all  sell  either  all  or  most  of   their  investment  in  large  volumes,  causing  the  price  to  drop  like  a  stone.   Once  it  is  low  down,  they  buy  in  again    perhaps,  or  they  may  go  to   another  share  which  is  also  expecting  news  and  repeat  the  action  there.     Unfortunately,  this  causes  the  poor  private  investor  to  own  shares  which   they  bought  at  the  top  of  the  spike.  Worse  than  this,  some  will  panic  and   sell  out  as  the  share  drops,  taking  a  loss  along  the  way.     Thankfully,  because  of  Secret  Number  15,  you  know  what  to  do  in  this   scenario.  Simply  buy  more  on  the  way  down.  If  you  have  no  spare  capital   immediately  available  for  such  an  additional  investment,  never  mind.  Hold   on  to  it  until  you  do.  It  will  rise  again.     So,  the  trick  is  to  understand  what  it  is  that  drives  a  share  price.   Remember  the  rule  of  supply  and  demand.  The  price  goes  up  as  more   demand  the  share.  They  do  this  in  anticipation  of  the  news.  Once  the   news  is  out,  demand  has  gone  and  so  they  sell  again.  Please  note  that   technically  it  is  investor  sentiment  that  is  driving  the  price  and  not  the   news  at  all!  Investors  behave  like  a  herd.  Bizarrely,  people  spend  more   money  investing  as  a  share  price  rises,  and  then  sell  again  as  it  is  falling.   It  is  all  about  greed  and  fear.  Try  to  remove  your  emotional  response  and       30    
  • 32. Secret  Number  19   Understand  the  Jargon  and  Charts   with  both  feet  and  then  have  to  learn  by  their  mistakes.  Unfortunately,   this  is  a  costly  way  of  doing  things.     It  is  also  the  case  that  inexperienced  investors  become  over-­confident  in   their  own  ability.  Psychologically,  it  is  easy  to  see  a  few  gains  and  think   that  you  therefore  know  what  you  are  doing.  This  is  compounded  by  the   fact  that  we  do  not  like  to  think  about  and  dwell  on  financial  losses  as   they  are  painful.       It  is  true  that  a  little  knowledge  goes  a  long  way.  It  is  truer,  however,   that  a  lot  of  knowledge  goes  a  long  way.  Understanding  some  of  the   fundamentals  of  investing  (that  you  do  now  because  of  this  guide)  will  be   some  of  the  jargon  and  having  a  rudimentary  understanding  of  chart   technical  analysis.     You  can  study  for  weeks  and  weeks  and  still  be  only  scratching  the   surface  of  technical  analysis  (TA).  However,  some  basic  understanding  of   charts  is  quick  to  gain.  I  would  say  that  you  need  to  understand  the  fact   that  the  direction  and  trend  of  the  price  is  shown  by  the  chart,  and  the   volume  of  shares  purchased  is  also  shown.  The  higher  the  volume  on  any   rise  or  fall,  the  more  momentum  there  is  behind  the  move.     Basic  indicators  should  also  be  known.  Simple  moving  averages  (usually   the  20,  50  and  200  day)  can  be  used  to  see  where  the  current  price  is  in   relation  to  its  average  over  time.  If  the  price  crosses  a  moving  average   with  any  momentum,  this  is  often  a  signal  that  the  direction  of  the  price   has  turned  for  more  than  a  short  term.     Using  Google  to  sear and  reading  around  a  bit  will  also  give  you  a  good   grounding  in  some  of  the  more  complex  aspects  of  TA.  Again,  knowing   these  in  a  rudimentary  way  will  actually  put  you  miles  ahead  of  most   private  investors  who  know  only  that  the  price  is  going  up  or  down.     Spend  some  time  searching  the  meanings  of  investment  jargon  in  order   that  you  can  engage  fully  in  what  advisors  are  saying.  It  is  no  use   thinking  that  it  is  time  to  buy  in  a  bear  market  or  when  people  are           31       Please  turn  over...  
  • 33. Secret  Number  20   -­estimate  your  life-­   Life-­expectancy  is  only  going  one  way  and  that  is  up.  Enforced  retirement   age  in  Europe  has  just  been  dropped  as  it  is  clear  that  people  are  living   longer  and  longer  and  are  obviously  still  capable  of  working  much  older   than  before.     When  planning  your  investments,  it  is  important  to  recognise  that  your   retirement  is  going  to  last  a  long  time  and  that  there  is  a  high  probability   you  will  need  to  have  money  to  live  off  for  longer  than  even  you  imagine.   Medical  breakthroughs  are  happening  all  the  time.  Our  understanding  of   the  need  for  exercise  and  a  healthy  diet  has  increased  or  life  span  hugely.   Standards  of  living  are  considerably  improved,  but  in  our  old  age  we  will   need  the  necessary  funds  to  keep  us  in  the  comfort  we  desire.   Secret  Number  21       Saving  money  and  investing  money  are  different  things.  With  investment   there  is  always  a  risk.  You  will  read  over  and  over  again  that  the  value  of   your  portfolio  can  go  down  as  well  as  up.  In  fact,  as  I  have  explained,  in   essential  to  remember  that  some  money  needs  to  be  saved  in  very  low   risk  ordinary  bank  savings  deposit  accounts.  This  will  be  there  for  a  rainy   day  (or  a  much  needed  holiday),  and  may  enable  you  to  siphon  off  some   of  it  occasionally  to  invest,  but  you  should  aim  for  a  certain  amount  to  be   saved  in  this  type  of  account  each  month.  As  a  general  rule,  and  this  is   not  always  easy,  you  should  aim  to  save  enough  to  cover  your  mortgage   and  any  other  regular  bills  for  a  few  months  if  you  suddenly  found   yourself  out  of  work.  This  gives  you  a  couple  of  months  grace  to  get   yourself  sorted  out.  You  cannot  rely  on  investments  to  do  that  as  the   volatility  in  value  and  the  illiquid  nature  of  the  money  (relatively   inaccessible)  is  too  great.     You  should  always  shop  around  for  savings  accounts.    Banks  rely  on   competitor  because  it  is  easier  to  keep  things  all  under  one  roof.  They   hope  t customers.  BE  DEMANDING!  Ask  for  the  better  deal  or  you  will  take  all   your  accounts  elsewhere.  They  need  your  business  and  will  actually  bend   over  backwards  to  keep  you  on  their  books.   32    
  • 34. Secret  Number  22   Enjoy  without  addiction     Once  you  start  investing,  you  will  find  that  it  becomes  extremely  tempting   to  watch  your  investments  going  up  and  down  all  day  every  day.  In  fact,   you  can  spend  hours  doing  it.  This  is  counter-­productive.  You  could  find   that  you  have  spent  three  hours  watching  a  £2.50  rise  on  your  portfolio.   In  terms  of  the  use  of  your  time,  this  is  very  poor.  You  would  be  better  off   spending  that  time  stacking  shelves  in  TESCO  and  it  would  give  you  more   money  to  invest!   It  is  important  to  remember  that  there  are  always  short  term  swings  in   the  market.  Watching  every  one  of  them  will  not  actually  serve  any   -­   (and  have  the  time  to  do  so),  I  would  advise  only  a  cursory  check  of  your   investments  each  day.  This  will  certainly  allow  you  to  top  up  your  shares   when  they  have  fallen,  but  will  not  take  so  much  time  that  it  becomes  a   very  poor  hourly  rate.   Remember  also  to  have  a  clear  strategy  as  to  how  much  you  are  prepared   to  risk  each  month.  Secret  8  was  to  only  invest  from  your  surplus.  Too   much  portfolio  watching  can  encourage  you  to  invest  beyond  this  amount   as  the  temptation  to  buy  new  shares  or  top-­up  others  is  very  strong.   tional  trading   is  always  safer  in  the  long  run.         33       Please  turn  over...  
  • 35. Secret  Number  23   All  Bulletin  Boards  are  positive     If  you  join  an  online  investing  community,  you  will  see  that  each  share   has  a  group  of  investors  who  will  watch  the  price  rise  and  fall  and   regularly  comment.  Some  are  very  experienced  investors  and  others  are   very  new  to  this  game.  The  key  thing  to  know  is  that  the  comments  will   be  almost  entirely  positive.   People  who  comment  on  share  bulletin  boards  are  almost  without   exception  holders  of  that  share.   -­ talk  down  a  share  as  it  will  potentially  damage  their  own  investment.  In   fact,  if  people  do  post  negative  information  or  views  about  the  share,   these  posts  are  often  met  with  hostility  and  derision.  This  has  the  effect  of   making  such  posters  tread  carefully  before  considering  giving  any  balance   to  the  views  on  the  board.   As  a  source  of  information  about  a  particular  investment,  the  bulletin   boards  can  be  very  useful.  Private  investors  are  often  very  good  at  doing   research  into  the  fundamentals  of  a  company.  However,  you  need  to  be   aware  that  negative  comments  will  be  few  and  far  between  and  that   almost  every  share  will  be  portrayed  as  the  share  pick  of  the  decade!   Using  bulletin  boards  to  make  a  decision  on  whether  or  not  to  invest  is  a   dangerous  game.  The  information  presented  should  be  only  part  of  what   you  take  into  consideration.  Remember  also  that  all  this  information  is  in   the  public  domain  and  was  known  by  the  pro-­traders  long  ago.         34    
  • 36. Secret  Number  24   Aim  for  multiple  income  streams   A  poll  of  wealthy  people  would  very  quickly  show  that  most  of  them  made   their  money  in  more  than  one  way.  I  have  already  mentioned  that  income   is  not  wealth.  However,  this  is  particularly  the  case  if  your  income  comes   entirely  from  one  source.   What  do  I  mean?   Well,  if  you  have  a  good  job  which  pays  a  very  healthy  salary    but  that   job  stops,  your  income  will  stop  too.  You  will  be  left  only  with  what  you   have  managed  to  put  by  in  the  form  of  investments.   However,  if  you  have  managed  to  build  up  a  group  of  income  providers   alongside  your  regular  job  and  investments,  then  your  income  will  be  able   to  continue  for  longer  without  the  regular  salary.   What  kind  of  income  providers?   I  have  already  explained  about  investing  for  income.  This  is  a  good  place   to  start.  However,  you  should  investigate  the  possibility  of  generating   other  income  on  the  side.  There  are  plenty  of  part  time  and  flexible   working  opportunities  where  you  can  make  a  small  amount  of  cash  for  a   small  amount  of  time.  Some  of  the  best  are  the  multi-­level  marketing   schemes.  Providing  the  company  is  a  sound  one  (like  Telecom  Plus  PLC),   these  can  generate  a  reasonable  (or  outstanding)  income  which  goes  on   paying  long  after  the  initial  work  was  done.   The  other  area  in  which  to  look  is  the  service  industry.  Can  you  set  up  a    unwanted  jobs?  Cleaning  Homes,  Washing   Cars,  Washing  Windows,  Doing  Ironing    the  list  is  endless.  The  secret,   however,  is  for  you  to  act  as  a  manager  who  sets  up  the  deals  and   employs  others  to  do  the  hard  graft.  This  way,  you  get  the  profits  only   needing  to  do  a  minimal  amount  of  work  each  week  or  month.  You  can   expand  the  business  as  much  or  as  little  as  you  wish  depending  on  your   free  time.   The  beauty  of  such  an  opportunity  is  that  once  it  is  rolling  it  takes  very   little  time  to  generate  the  income.  Naturally  there  are  some  start-­up  costs   and  effort,  but  beyond  that  not  much.   Finally    you  could  consider  writing  a  guide  on  something  you  love  and   selling  it!   35       Please  turn  over...  
  • 37. Secret  Number  25   You  never  know  enough     It  is  always  important  to  remember  the  value  of  education.  We  all   continue  to  learn  throughout  life,  but  some  will  be  more  active  in  that   learning  than  others.  I  am  not  suggesting  that  you  should  go  out  and  do  a   higher  degree  (although  you  may,  and  it  could  be  the  best  thing  you  ever   did).  What  I  am  saying  is  that  when  dealing  with  the  challenges  that  life   brings  your  way  and  particularly  when  attempting  to  move  into  new  areas   out  of  your  comfort  zone,  there  is  no  substitute  for  education.   There  are  countless  books,  for  example,  on  technical  analysis  of  charts.  It   is  worth  reading  some  of  these.  There  are  weekly  eNewsletters  you  can   sign  up  to  which  will  let  you  know  what  is  going  on  in  the  markets  and   give  analytical  comment  from  experts.  There  are  websites  with   discussions  between  opposing  views.  All  of  these  things  you  should   digest.   However,  reading  the  manuals  is  not  enough.  You  would  not  expect  to  be   able  to  win  the  world  snooker  tournament  simply  by  reading  a  manual   about  how  to  hold  the  cue  and  strike  the  ball.  Nor  would  you  expect  to  be   able  to  play  the  violin  by  reading  about  the  techniques.  There  is  no   substitute  for  practice  and  exposure  to  that  which  you  are  trying  to  learn.   Many  brokers  allow  you  to  open  virtual  trading  accounts  and  you  can   -­ before  hurting  your  finances.  It  also  enables  you  to  put  into  practice  what   you  have  learned  in  theory.  This  part  of  learning  is  invaluable.   Once  you  have  got  the  hang  of  what  you  are  doing  and  you  are  familiar   with  the  trading  platform  you  have  chosen  to  use,  you  can  venture  into   the  real  account  and  put  some  real  money  in.  Jumping  in  with  both  feet   without  any  knowledge  or  practice  is  rarely  a  good  thing  to  do.   Remember,  there  is  always  time  to  learn  something  new.         36    
  • 38.   Try  not  to  lose  sight  of  what  you  are  doing  all  this  for.  What  is  it  you   actually  desire?  I  began  this  guide  by  saying  that  it  would  help  you   accumulate  wealth  steadily  and  sensibly.  However,  you  have  to  know  why   you  want  to  be  wealthy.   Those  who  seek  money  for  the  sake  of  money  are  actually  following  a   blind  alley.  Those  who  seek  riches  in  order  to  be  rich  will  find  their  life   ultimately  empty.   Instead,  you  need  to  visualise  what  it  is  you  will  use  the  money  for.   Perhaps  you  would  like  to  take  more  holidays  with  the  family.   Perhaps  you  would  like  to  live  in  a  bigger  house  with  more  space  to   unwind  and  entertain.   Perhaps  you  simply  want  to  be  comfortably  off  without  having  to  give  all   your  time  to  your  employer.   Perhaps  you  would  like  to  retire  early  so  that  you  can  see  the  world.   Perhaps  you  would  like  to  give  to  worthy  causes  all  over  the  world.   Perhaps  you  want  to  put  your  children  through  private  education.   Perhaps  you  want  security  in  old  age.   Whatever  it  is    try  to  focus  on  this  when  you  are  investing.  Watching  the   pounds  and  pence  grow  is  of  no  consequence  if  you  have  nothing  to  aim   for.  Once  you  have  decided  what  it  is  you  are  working  towards,  fix  that   image  in  your  mind  and  factor  it  in  to  all  your  decisions.  You  will  be  much   more  sensible  in  your  approach  if  you  know  what  it  is  you  are  risking.   I  hope  that  you  have  found  this  to  be  a  valuable  guide.  I  wish  you  every   future  success.     U.K.  Government  Required  Disclaimer    The  information  in  this  guide  is  believed  to  be  accurate  and   sound  according  to  the  best  information  available  to  the  author.  The  past  is  not  necessarily  a  guide   to  future  performance.  The  value  of  any  investment,  and  the  income  derived  from  it,  can  go  down  as   well  as  up.  You  may  get  back  less  than  the  amount  invested.  Never  invest  more  than  you  can  safely   afford  to  lose.  There  is  an  extra  risk  of  losing  money  when  shares  are  bought  in  some  smaller   companies  including  penny  shares.  Before  investing,  or  if  in  doubt  about  the  suitability  of  an   investment  please  seek  independent  financial  advice.     37       Please  turn  over...