Case Study: charity: water September Campaign 2010

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Paull Young

Technology Business

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PRIVATE DONORS OF PUBLIC DONATIONS

charity: water

OPERATIONAL COSTS OF COST OF COMPREHENSIVE
CHARITY: WATER WATER PROJECTS

Thursday, August 4, 2011

it all started
with a birthday
party.

Thursday, August 4, 2011

SEPTEMBER
FEATURES.
birthdays & campaigns
a specific issue
a live drill

Thursday, August 4, 2011

who the heck
are the bayaka?

Thursday, August 4, 2011

inspire with
content.

Thursday, August 4, 2011

wom & partner
promotion.

Thursday, August 4, 2011

august 16th: it all begins.

Thursday, August 4, 2011

army of 1,000.

Thursday, August 4, 2011

LEARNINGS.
first, inspire.
content, creativity & sharing rules.
focus on your Tarikus.
uncomfortable transparency.
measure & do it wrong quickly.

Thursday, August 4, 2011

@paullyoung
@charitywater

Thursday, August 4, 2011

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Case Study: charity: water September Campaign 2010

1. Paull Young Director of Digital @paullyoung @charitywater Thursday, August 4, 2011

2. 100% BOARD OF DIRECTORS + SPONSORS + PRIVATE DONORS OF PUBLIC DONATIONS charity: water OPERATIONAL COSTS OF COST OF COMPREHENSIVE CHARITY: WATER WATER PROJECTS Thursday, August 4, 2011

3. proving it. Thursday, August 4, 2011

4. it all started with a birthday party. Thursday, August 4, 2011

5. september. Thursday, August 4, 2011

6. SEPTEMBER FEATURES. birthdays & campaigns a specific issue a live drill Thursday, August 4, 2011

7. who the heck are the bayaka? Thursday, August 4, 2011

8. inspire with content. Thursday, August 4, 2011

9. wom & partner promotion. Thursday, August 4, 2011

10. metrics. Thursday, August 4, 2011

11. lunch. Thursday, August 4, 2011

12. august 16th: it all begins. Thursday, August 4, 2011

13. army of 1,000. Thursday, August 4, 2011

14. $1,093,778 Thursday, August 4, 2011

15. LEARNINGS. first, inspire. content, creativity & sharing rules. focus on your Tarikus. uncomfortable transparency. measure & do it wrong quickly. Thursday, August 4, 2011

16. july 20, 2011 Thursday, August 4, 2011

17. rachel. Thursday, August 4, 2011

18. @paullyoung @charitywater Thursday, August 4, 2011

Case Study: charity: water September Campaign 2010

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