Originally presented at the OrgSync Connect Users Conference in Dallas, TX in June of 2016. This session reviews ways you can use social technology for student engagement and increase their overall satisfaction and success while in college or university.

1. This Keynote!Like
Social-Digital
Student Satisfaction
and Engagement
with Dr. @PaulGordonBrown
CONNECT 2016

2. @paulgordonbrown

3. @paulgordonbrown

4. #ConnectDallas
This session is Twitter-friendly.
@paulgordonbrown

5. ENGAGEMENT
@paulgordonbrown

6. Alexander Astin
Student Involvement:
A Developmental Theory
for Higher Education.
Journal of College
Student Development
1984
@paulgordonbrown

7. T + E = ITime on Task Mental Effort
Engaged
Involvement
@paulgordonbrown

8. ENGAGEMENT
happiness
connectedness
academic success
retention@paulgordonbrown

9. ENGAGEMENT
DIGITAL
@paulgordonbrown

10. T + E = ITime on Task Mental Effort
Engaged
Involvement
We know students
spend a lot of time
on social media.
@paulgordonbrown

11. 89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
younger generations
are using the internet,
social media, and mobile
technologies at a high rate

12. T + E = ITime on Task Mental Effort
Engaged
Involvement
We know we want to
get students here.
@paulgordonbrown

13. @paulgordonbrown

14. T + E = ITime on Task Mental Effort
Engaged
Involvement
But what about
mental effort?
@paulgordonbrown

15. Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown

16. Just because you use social media…
doesn’t mean
for purpose-driven
you know how to use it
ends.
@paulgordonbrown

17. 1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown

18. Digital Identity
@paulgordonbrown@paulgordonbrown

19. Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown

20. @paulgordonbrown

21. digital stamp
@paulgordonbrown

22. FROM THE WOMB!
We even have digital stamps
@paulgordonbrown

23. Your Name
@paulgordonbrown

24. @paulgordonbrown

25. @paulgordonbrown

26. @paulgordonbrown

27. Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?

28. BE
AWARE!
@paulgordonbrown

29. We need to educate students on
digital reputation.

30. TheInternetIs
Forever
@paulgordonbrown

31. Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown

32. Mistakesand
embarrassing
photoscan
followus
forever.

33. THINK
POST
beforeyou
@paulgordonbrown

34. collegesandemployers
arelistening
@paulgordonbrown

35. of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013

36. @paulgordonbrown

37. WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown

38. @paulgordonbrown

39. youcan’t
@paulgordonbrown

40. PrivacyIs
YourProblem
@paulgordonbrown

41. You assume
RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown

42. raiseyour
privacy
settings
@paulgordonbrown

43. BUT
@paulgordonbrown

44. itlowers
yourpotential
impact
@paulgordonbrown

45. PUBLIC
PRIVATE
@paulgordonbrown

46. @paulgordonbrown

47. BeA
Digital
Change
Agent
@paulgordonbrown

48. follow
what’s
#trending
@paulgordonbrown

49. slacktivism
go beyond
@paulgordonbrown

50. Be a digital
change agent.
@paulgordonbrown

51. Digital Identity
@paulgordonbrown@paulgordonbrown

52. Digitized Development
@paulgordonbrown@paulgordonbrown

53. Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves and our
behavior in digital spaces.
Digitized development can carry
unique properties from offline
development.
@paulgordonbrown

54. It’s A Psychological Process!
@paulgordonbrown

55. eRezLife
Digitized Development

56. MarciaBaxterMagolda’s
TheoryofSelf-Authorship

57. Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.
Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
Student makes conscious choices about
social media usage and how it fits into life
desires, outlook, and goals.
Student realizes that one’s online life
requires constant renegotiation as one’s
goals, needs, contexts, and
circumstances change.
@paulgordonbrown

58. Pursuitof
Likes
@paulgordonbrown

59. “HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie

60. “Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown

61. “Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”

62. IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images

64. “…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut

65. IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality

66. “…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown

67. There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie

68. masks
adance
outfits

69. “…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown

70. games
playing

71. “I'vegottokeepup.”
-Annie
@paulgordonbrown

72. “Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan

73. IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images

74. “That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown

75. “Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown

76. Weneedtoteach
studentstoown,
ratherthanbe
ownedby,
technology.
@paulgordonbrown

77. don’t teach
fearwith
@paulgordonbrown

78. don’t teach with
shame
@paulgordonbrown

79. Stay
current
ontech
trends.

80. Teach
college
students
about
managing
theirdigital
reputations.
@paulgordonbrown

81. collegesandemployers
arelistening
Remindstudentsthat…
@paulgordonbrown

82. Enablestudentsto
charttheirownpath.
Bearolemodel.
@paulgordonbrown

83. It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.

84. making
mistakes
isbetter
than
faking
perfections

85. vulnerable
be
@paulgordonbrown

86. be a good partner
to our students

87. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com