Highlighting Your Strengths As A Professional On Social Media
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This document provides tips for using social media to highlight your strengths as a professional. It outlines five building blocks for developing an online personal brand: having a clear focus expressed in under 140 characters; a five sentence bio; a good headshot; determining your online persona; and choosing which platforms to use. The document encourages consistency, dedicating time, following industry leaders, and letting your personality shine through online.
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Highlighting Your Strengths As A Professional On Social Media
- 1. S T R E N G T H S Highlighting Your As A Professional, Online W/ Dr. @PaulGordonBrown
- 4. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
- 5. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013
- 6. Why are you on social media?
- 7. Just because you use social media… doesn’t mean you know how to use it well.
- 8. social media is a TOOL
- 9. social media is also a CONTEXT
- 10. You don’t Expert have to be an
- 14. digital footprints + digital shadow + digital trail digital stamp
- 15. Your Name
- 16. take
- 17. Five building blocks of an online brand…
- 21. “Inspiring others to be digital adventurers, vanguards, and change agents.” @paulgordonbrown “Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.” @equalman “To have made a difference to people I touch.” @thelinkedinman “She was real. She cared. She connected!” @SCMSJanine “I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)” @JohnGirdwood “Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.” @JanieSikes “Be Real. Live your passion. Stay present. Never let your mind second guess your heart.” @springboardw
- 23. BIO build your
- 27. It’s “okay” to let the personal and professional blur a little.
- 29. What platforms should I be on?
- 30. Pick your platforms: Twitter: I’m eating a #donut. Facebook: I like donuts. Foursquare: This is where I eat donuts. Instagram: Here’s a vintage photo of my donut. YouTube: Here I am eating a donut. LinkedIn: My skills include donut eating. Pintrest: Here’s a donut recipe. Spotify: Now listening to “Donuts.” Google+: I’m a Google employee who eats donuts.
- 31. claimyour name
- 33. We’re only 2-3 degrees apart.
- 34. small world
- 35. social media is making it smaller
- 36. Activity
- 50. Free, Low or No Cost Professional Development
- 59. LinkedIn
- 62. NASPA ASHE ACUI AIMHO ACPA NACA ACUHO-I Inside Higher Ed LinkedIn Groups
- 63. Twitter
- 67. #SAsearch
- 68. Facebook
- 69. Facebook Groups • Student Activities Professionals • NASPA Technology Knowledge Community • Student Affairs Professionals • Student Affairs Runners • Student Affairs Faculty
- 77. TIPS
- 78. don’t be afraid
- 79. It takes time.
- 82. decide the role of each platform.
- 87. vulnerable be
- 90. Resources.
- 92. Q&A