For higher education institutions wanting to ramp up their social media presences and strategies, there are a few concepts and plans you need to think about first. In this presentation, we present approaches to marketing and communication with social media in the college environment. The following presentation was a collaboration between Ed Cabellon and myself, original presented at the 2015 Convention of ACPA-College Student Educators International.

1. Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for

2. Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabellon
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com

3. Goals for this session.
Participants will be able to:
1. Recall macro-level trends in social media adoption and
use by college students
2. Describe real-world examples of ways social media have
been effective or ineffective at engaging students and why.
3. Recognize shifts necessary in current marketing/
engagement practices for the effective use of social media
tools.
4. Utilize specific strategies learned from the presenters and
peers in their own practice and contexts.

4. Outline.
Social Media Trends
Content Examples
Divisional Example
Best Practices
Small Group Strategizing
Q&A

5. #SAsocial
This session is Twitter-friendly.
@paulgordonbrown
@edcabellon

6. broadcasting

7. engagement

8. technology is a
TOOL

9. technology
is also a
CONTEXT

10. You don’t
Expert
have to be an

11. You might “STEP
IN IT”

12. istock / getty images
Centralized
Decentralized
Hybrid

13. istock / getty images
Administrative Support?
Campus Partners?

14. Communication
Infrastructure
istock / getty images

15. http://bit.ly/bsusmguide15

16. http://bit.ly/bsurccsmjd

18. Who’s your audience?

19. All students?

20. A sub-population?

21. Parents?

22. Alumni?

23. Stakeholders?

24. Who’s your audience?

25. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/

26. GoalModified from Gross, 2014

27. Be helpful?
Be a champion?
Provide information?
Modified from Gross, 2014

28. Identity
?
Modified from Gross, 2014

29. ?
The royal “we?”
Do we know who you are?
Or is it a persona?
Modified from Gross, 2014

30. Formality
Modified from Gross, 2014

31. LOL ! "
Thank you for your inquiry.
¯_( )_/¯
Modified from Gross, 2014

32. Tone
Modified from Gross, 2014

33. Playful?
Sarcastic?
Authoritative?
Modified from Gross, 2014

34. What’s your G.I.F.T.?
Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
Goal
Identity
Formality
Tone

35. http://bit.ly/bsusmmarketingworksheet

36. Resources.

40. Ed Cabellon
Assistant to the Vice President
Bridgewater State University
www.edcabellon.com
ed.cabellon@gmail.com
@edcabellon
Paul Gordon Brown
PhD Candidate at
Boston College
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown.com

41. Educator’s Selfie:
w/ Paul Brown and Ed Cabellon
Institutional Social Media
Implementation
Analysis and Suggestions for